WSQ Media & Marketing Courses

The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce. As a continuing education and training (CET) system, WSQ supports the SkillsFuture movement to:
- Promote recognition of skills and competencies to facilitate progression, mastery and mobility;
- Promote holistic development of the workforce through technical and generic skills and competencies;
- Support economic development by professionalising skills and competencies to drive industry transformation, productivity and innovation efforts; and
- Encourage lifelong learning.
Training programmes developed under the WSQ system are based on skills and competencies validated by employers, unions and professional bodies. This process ensures existing and emerging skills and competencies that are in demand are used to inform training and development under WSQ. With the roll out of the Skills Frameworks* in 2016, the WSQ adopts the skills and competencies covered in the Skills Frameworks. The WSQ programmes are funded and quality-assured by SkillsFuture Singapore, which awards the WSQ certifications.
For more information on WSQ and the eligibility, click here
For the net fee balance, individual can pay by SkillsFuture Credit or PSEA subject to eligibility. For SFEC eligible companies, you can utliize the $10000 SFEC. Please check the SFEC guidelines here.
WSQ Media & Marketing Courses are designed to develop practical and strategic skills in modern marketing and media communication. Participants will gain knowledge in brand development, digital marketing strategies, content creation, consumer engagement, and analytics. These courses cater to individuals aiming to improve their proficiency in both traditional and digital media landscapes, preparing them for dynamic marketing roles.
Learners will explore areas like social media management, copywriting, campaign planning, marketing automation, and performance tracking. The curriculum supports career advancement in media, communications, and advertising industries by equipping participants with hands-on tools and real-world marketing insights to drive effective campaigns and business growth.
We are WSQ Accredited Training Organization (ATO) for Infocomm SkillsFramework.
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CASL - Agentic AI for Email Marketing Campaign
- CASL
- SFC
- PSEA
- SFEC
- Absentee Payroll
- MCES
Agentic AI for Email Marketing Campaign equips professionals and aspiring digital marketers with practical skills to plan, create, automate and optimise email campaigns using autonomous AI agents. Participants will learn how AI agents can analyse audience data, segment subscribers, generate personalised content and coordinate multi-step campaign workflows with appropriate human oversight.The course covers AI-assisted....$800.00 (GST-exclusive)$872.00 (GST-inclusive)before funding and GST
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WSQ - Agentic AI for Affiliate Marketing
- WSQ
- SFC
- PSEA
- SFEC
- Absentee Payroll
- MCES
This course equips participants with the practical skills to use Claude Cowork and agentic AI workflows to plan, execute, and optimise affiliate marketing programmes. Learners will explore how Claude Cowork can support affiliate research, partner discovery, competitor analysis, audience profiling, offer evaluation, campaign planning, and the creation of promotional content across websites, email, social media, and ot....$800.00 (GST-exclusive)$872.00 (GST-inclusive)before funding and GST
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WSQ - Agentic AI for Digital Marketing
- WSQ
- SFC
- PSEA
- SFEC
- Absentee Payroll
- MCES
This course equips learners with practical skills to design and operate agentic digital-marketing automations with n8n. Participants will turn campaign briefs into governed workflows that research evidence, define audiences and KPIs, formulate channel strategy, create content, coordinate review, and measure outcomes across multiple channels. Learners will work with n8n triggers, webhooks, spreadsheet inputs, structur....$1,000.00 (GST-exclusive)$1,090.00 (GST-inclusive)before funding and GST
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WSQ - Agentic AI for Market Research
- WSQ
- SFC
- PSEA
- SFEC
- Absentee Payroll
- MCES
This course equips participants with practical skills to use Claude Cowork and agentic AI to conduct efficient, structured, and insight-driven market research. Learners will use Claude Cowork to define research objectives, formulate research questions, identify reliable information sources, analyse competitors, explore industry trends, and understand customer needs and behaviours.Participants will learn how to connec....$800.00 (GST-exclusive)$872.00 (GST-inclusive)before funding and GST
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WSQ - Agentic AI for Social Media Marketing
- WSQ
- SFC
- PSEA
- SFEC
- Absentee Payroll
- MCES
Are you looking to elevate your Social Media Marketing strategy on Facebook? Our comprehensive course is designed to arm you with the skills needed for effective Facebook Marketing. From mastering Facebook Ads to understanding organic reach, this course covers it all. Our curriculum is based on real-world case studies and hands-on exercises to make the learning practical and relevant.Upon course completion, you'll ha....$720.00 (GST-exclusive)$784.80 (GST-inclusive)before funding and GST
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WSQ - Agentic AI for TikTok Marketing
- WSQ
- SFC
- PSEA
- SFEC
- Absentee Payroll
- MCES
WSQ Agentic AI for TikTok Marketing equips learners with the knowledge and practical skills to leverage Agentic AI and Generative AI to plan, create, automate, and optimise TikTok marketing campaigns. Participants will learn how AI agents can streamline the entire content marketing workflow, from market research and content planning to video production, publishing, audience engagement, and performance analysis, helpi....$800.00 (GST-exclusive)$872.00 (GST-inclusive)before funding and GST
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WSQ - Agentic AI for Video Creation
- WSQ
- SFC
- PSEA
- SFEC
- Absentee Payroll
- MCES
This course equips media professionals, content creators, marketers, and digital storytellers with the skills to create professional-quality videos using Agentic AI and vibe coding methodologies. Participants will learn how to design, build, and manage end-to-end AI-powered video creation workflows, from content ideation to final video publishing. The course covers the complete creative video production lifecycle, in....$750.00 (GST-exclusive)$817.50 (GST-inclusive)before funding and GST
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WSQ - Claude Cowork for Digital Marketing
- WSQ
- SFC
- PSEA
- SFEC
- Absentee Payroll
- MCES
This hands-on course equips digital marketers with the skills to use Claude Cowork as an intelligent workspace for content production, system integration, workflow automation, and marketing performance analysis. Participants will learn how to connect Claude Cowork with various Model Context Protocol (MCP) tools, enabling it to access business applications, marketing platforms, documents, data sources, and other digit....$800.00 (GST-exclusive)$872.00 (GST-inclusive)before funding and GST
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WSQ - Claude Cowork for Email Marketing
- WSQ
- SFC
- PSEA
- SFEC
- Absentee Payroll
- MCES
This course equips participants with practical skills to use Claude Cowork to plan, create, manage, and optimise effective email marketing campaigns. Learners will explore how to conduct audience research, develop email marketing strategies, organise subscriber segments, and create personalised content for different customer profiles and stages of the customer journey.Participants will use Claude Cowork to produce en....$720.00 (GST-exclusive)$784.80 (GST-inclusive)before funding and GST
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WSQ - Creating Engaging Videos with Generative AI (GenAI)
- WSQ
- SFC
- PSEA
- UTAP
- SFEC
- Absentee Payroll
- MCES
This course, Creating Engaging Videos with Generative AI (GenAI), is designed to empower participants with the skills to revolutionize video production using AI technologies. In the first part of the course, learners will delve into creating and editing video scripts using Generative AI tools such as Sora, Runway and Veed.io. They'll learn how to generate video scripts and develop work plans and timelines, ensuring a....$1,000.00 (GST-exclusive)$1,090.00 (GST-inclusive)before funding and GST
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WSQ - Enhancing Online Presence with AI Powered Search Engine Optimization (SEO)
- WSQ
- SFC
- PSEA
- UTAP
- SFEC
- Absentee Payroll
- MCES
This course equips participants with the knowledge and practical skills to harness AI-powered SEO strategies for enhancing brand visibility and driving online business growth. Starting with the fundamentals of SEO, learners will explore how search engines function, how AI is reshaping search algorithms, and the role of SEO in digital marketing strategy. Participants will also examine ranking factors, consumer targeti....$750.00 (GST-exclusive)$817.50 (GST-inclusive)before funding and GST
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WSQ - Generative AI for Content Creation
- WSQ
- SFC
- PSEA
- SFEC
- Absentee Payroll
- MCES
This course introduces participants to the dynamic field of Generative AI (GenAI) for content creation, focusing on developing a comprehensive content strategy that leverages AI tools to meet organizational goals. Participants will learn how to define their AI-generated content strategy objectives, identify their target audience, and understand the role of tools like ChatGPT in crafting engaging content. The course e....$800.00 (GST-exclusive)$872.00 (GST-inclusive)before funding and GST
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WSQ - Generative AI for Search Engine Optimization (SEO)
- WSQ
- SFC
- PSEA
- SFEC
- Absentee Payroll
- MCES
WSQ Generative AI for SEO equips learners with the knowledge and practical skills to leverage Generative AI to improve search engine visibility, create high-quality SEO content, and streamline digital marketing workflows. Participants will learn how AI tools can accelerate keyword research, content planning, on-page optimisation, and content generation while maintaining quality, relevance, and search engine best prac....$750.00 (GST-exclusive)$817.50 (GST-inclusive)before funding and GST
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WSQ - Generative AI for Social Media Marketing
- WSQ
- SFC
- PSEA
- SFEC
- Absentee Payroll
- MCES
Are you ready to supercharge your brand's online presence with the power of AI? Dive into Generative AI for Social Media Marketing, where you'll discover how tools like ChatGPT and AI image and video generators can transform the way you plan, create and run social media campaigns. In this comprehensive course, we'll equip you with the knowledge and skills to develop a data-driven social media marketing plan, evaluate....$720.00 (GST-exclusive)$784.80 (GST-inclusive)before funding and GST
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WSQ - Multi AI Agents Workflow for Content Creation
- WSQ
- SFC
- PSEA
- SFEC
- Absentee Payroll
- MCES
This course equips participants with practical skills to design and manage multi-AI-agent workflows for end-to-end content creation. Learners will explore how specialised AI agents can collaborate as researchers, strategists, writers, designers, editors, reviewers, and publishing coordinators to produce high-quality content aligned with marketing objectives.Participants will learn how to define content goals, analyse....$800.00 (GST-exclusive)$872.00 (GST-inclusive)before funding and GST
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WSQ - Pay Per Click (PPC) Campaign Optimization: Driving ROI with Google Ads
- WSQ
- SFC
- PSEA
- UTAP
- SFEC
- Absentee Payroll
- MCES
Get ahead in the competitive world of online advertising with our comprehensive course in Pay Per Click (PPC) Marketing using Google Ads. From campaign setup and keyword research to ad copywriting and ROI optimization, this course offers an end-to-end understanding of how to create successful PPC campaigns. Our curriculum is packed with real-world examples and hands-on exercises designed to empower you with actionabl....$720.00 (GST-exclusive)$784.80 (GST-inclusive)before funding and GST