CASL - Omni Channel Marketing with AI

Minimum Entry Requirement

Knowledge and Skills

• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

• Positive Learning Attitude
• Enthusiastic Learner

Experience

• Minimum of 1 year of working experience.

Target age group: 21-65 years old

Minimum Software/Hardware Requirement

Software: Latest web browser (Google Chrome or Microsoft Edge) with internet access.

Hardware: Windows or Mac Laptops

SkillsFuture Credit

• Eligible Singapore Citizens can use their SkillsFuture Credit to offset the course fee payable after funding.

Funding Eligibility Criteria

Self-sponsored learners (individuals)

• Singapore Citizens and Singapore Permanent Residents aged 21 and above.
• Up to 50% course fee funding. Singapore Citizens aged 40 and above receive up to 70% under the Mid-career Enhanced Subsidy (MCES).

Company-sponsored learners

• Singapore Citizens and Singapore Permanent Residents who are direct employees of the sponsoring company.
• Up to 50% course fee funding, or up to 70% for employees of SMEs (Enhanced Training Support for SMEs) and for Singapore Citizens aged 40 and above. An SME has no more than 200 employees or an annual turnover of no more than $100 million.
• Employers can also claim Absentee Payroll funding for employees who attend during working hours.
• Eligible companies can offset their out-of-pocket fees with SkillsFuture Enterprise Credit (SFEC).

Conditions for all funded learners

• Attendance is taken digitally with Singpass for every session, including the assessment.
• You must complete the course and pass all assessments (assessed as Competent).
• If these conditions are not met, the funding is clawed back and the learner or employer pays the full course fee.
• 9% GST is charged on the full course fee before funding.
• Promo and discount codes cannot be used on funded courses.
• Any balance after funding can be paid in cash.

How to Apply SkillsFuture Enterprise Credit (SFEC)

SFEC helps companies pay for employee training. The current SFEC ends on 30 November 2026, and a redesigned SFEC starts on 1 December 2026.

Current SFEC: classes ending on or before 30 November 2026

• Eligible companies received a one-off $10,000 credit, notified by letter to their Corppass administrator. Eligibility generally required at least 3 Singapore Citizen or PR employees and Skills Development Levy contributions.
• SFEC covers up to 90% of the company's out-of-pocket course fee after other subsidies.

1. Check your company's SFEC eligibility and balance on EnterpriseSG.
2. Register your Singapore Citizen or PR employee for a class that ends by 30 November 2026, as company-sponsored, and pay the course fee after funding.
3. Your employee attends and completes the course. We submit the attendance and assessment results to SWDA.
4. No separate claim is needed. SFEC is calculated automatically once the course fee grant is approved and is paid quarterly to your company's IRAS GIRO or PayNow Corporate account.

Any unused balance of the current SFEC expires on 30 November 2026.

Redesigned SFEC from 1 December 2026

Companies with at least 3 resident employees receive a fresh $10,000 in an online SFEC wallet that offsets out-of-pocket fees upfront at enrolment, instead of reimbursing them afterwards. SWDA has not yet published the support rates and claim steps; see OurWorkforce or our SFEC guide.

Appeal Process

If you disagree with an assessment decision, you have the right to appeal.

1. When the assessor gives you feedback, say whether you agree with the outcome. If you agree, you and the assessor sign the Assessment Summary Record; if you disagree, do not sign it.
2. Discuss the decision with the assessor or the assessment manager first.
3. If you are still not satisfied, tell the assessor you intend to appeal. The assessor records this in the feedback section of the Assessment Summary Record and informs the assessment manager.
4. Lodge your appeal within 7 days, giving your reasons, using the Candidate Appeal Form. The assessor can help you write and lodge it.
5. An Assessment Appeal Panel reviews the information from you and the assessor and makes a decision. A record of the appeal and its outcome is kept.
6. You will be told the outcome within 2 weeks of lodging the appeal. The panel's decision is final.