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Claude Cowork for Digital Marketing

Course Information

  • Sessions 2 days
  • Duration 16 hrs
  • Level Beginner
  • Assessment 2 hrs

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Skills Framework

TSC Title
System Integration
TSC Code
ICT-DIT-3016-1.1

Funding Validity

Funding for this course is valid from 6 Feb 2023 to 5 Feb 2027. Register and complete the course within this period to qualify for funding support.

Learning Outcomes

By the end of the course, learners will be able to 

  • LO1: Conduct a compatibility assessment and utilise essential tools to integrate with other systems.
  • LO2: Test system components and identify integration errors.
  • LO3: Propose potential changes through versioning and apply the best practices for integration.

Course Brochure

Download Course Brochure

Certification

  • Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.
  • OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ - Claude Cowork for Digital Marketing

Course Code: TGS-2023018659
  • WSQ
  • SFC
  • PSEA
  • UTAP
  • SFEC
  • Absentee Payroll
  • MCES

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What's This Course About

This hands-on course equips digital marketers with the skills to use Claude Cowork as an intelligent workspace for content production, system integration, workflow automation, and marketing performance analysis. Participants will learn how to connect Claude Cowork with various Model Context Protocol (MCP) tools, enabling it to access business applications, marketing platforms, documents, data sources, and other digital systems within a unified workflow.

Learners will create reusable Claude Skills based on real-world marketing tasks, transforming proven work processes into repeatable AI-assisted workflows. These skills can support activities such as market research, campaign planning, audience profiling, SEO content creation, social media posts, email campaigns, advertising copy, content calendars, and marketing reports. Participants will also learn how to provide clear instructions, reference materials, brand guidelines, and quality criteria to produce consistent, brand-aligned content.

The course further explores how Claude Cowork can consolidate campaign data, analyse key marketing metrics, identify performance trends, and generate actionable recommendations. Through practical exercises, participants will build integrated digital marketing workflows that reduce repetitive work, improve content quality, and support faster, data-driven decisions. By the end of the course, learners will be able to use Claude Cowork, MCP tools, and custom Skills to create a scalable and efficient AI-powered digital marketing system.

WSQ Funding

Full Fee $800.00 Before GST
GST $72.00 9% of fee
Baseline Nett $472.00 SG/PR age 21+ · 50% funded
MCES / SME Nett $312.00 SG age 40+ · 70% funded
SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.

View on SkillsFuture for Business

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used.

Direct Application on SkillsFuture Portal

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year.

Submit UTAP Claim

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

Check PSEA Eligibility

  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form, then submit the completed form to us:

PSEA Withdrawal FormSubmit PSEA Form

Course FeeBefore Funding

$800.00 (GST-exclusive)
$872.00 (GST-inclusive)

Course Date

* Required Fields

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1: Integrating Claude Cowork with Digital Marketing Systems Using MCP Tools

Topic 2: Creating Reusable Claude Skills for Digital Marketing Content and Workflows

Topic 3: Analysing Marketing Performance and Generating Data-Driven Insights

Assessment

  • Written Exam
  • Practical Exam

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.
  • Minimum 18 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Sign up for a Claude account

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee Employer Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents of age 21 and above
  • From 1 October 2023, attendance-taking for SWDA's (formerly SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.
  • Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
  • From 1 October 2023, attendance-taking for SWDA's (formerly SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

 SkillsFuture Credit: 

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

 PSEA:

  • To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
  • Scroll down to "Keyword Tags" to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

 Absentee Payroll (AP) Funding: 

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • AP funding will be computed based on the actual number of training hours attended by the trainee.

 SFEC:

  • If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SWDA would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
  • Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
  • SkillsFuture Enterprise Credit (SFEC) Microsite 

 

Steps to Apply Skills Future Claim

  • The staff will send you an invoice with the fee breakdown.
  • Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
  • Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
  • Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

  • Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

  • SWDA subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
  • All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
  • An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
  • UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
  • UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

  1. The candidate has the right to disagree with the assessment decision made by the assessor.
  2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
  3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
  4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
  5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
  6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
  7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
  8. The candidate must lodge the appeal within 7 days, giving reasons for appeal 
  9. The assessor can help the candidate with writing and lodging the appeal.
  10. he assessment manager will collect information from the candidate & assessor and give a final decision.
  11. A record of the appeal and any subsequent actions and findings will be made.
  12. An Assessment Appeal Panel will be formed to review and give a decision.
  13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
  14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
  15. Please click the link below to fill up the Candidates Appeal Form.

Job Roles

Job Roles

  • Digital Marketer
  • Marketing Executive
  • Content Marketing Specialist
  • Social Media Manager
  • SEO Specialist
  • Email Marketing Specialist
  • Marketing Automation Specialist
  • Marketing Technology Specialist
  • Campaign Manager
  • Brand Manager
  • E-commerce Manager
  • Marketing Analyst
  • Content Strategist
  • Growth Marketing Specialist
  • Marketing Operations Executive

Trainers

Trainers

Lynn Foo specialises in Sustainability & ESG, Carbon Footprint Measurement & Management, ESG Reporting & Disclosure, Circular Economy/Waste Management. As a certified Sustainability (ESG) Practitioner by the Centre for Sustainability and Excellence (CSE), Lynn serves as the principal trainer for the HP-SIM SkillsFuture Queen Bee Programme - Advancing Towards a Sustainable Industry 4.0. She also imparts her knowledge to various Institutes of Higher Learning and SSG approved training partners. Leveraging her expertise in design thinking, Lynn coaches professionals in utilizing Design Thinking framework and circular economy business models to develop sustainable products and services.  As a business practitioner with over 20 years of industry experience, including a tenure as the Director of an international school, Lynn spearheaded various portfolios including corporate strategy, sustainability initiatives, corporate social responsibility programmes and regulatory compliance. Lynn holds the Advanced Certificate in Integrating Sustainability for a Future-Ready Business (SMU). In addition to being a CSE certified Sustainability (ESG) Practitioner, she is a Lead Auditor for ISO 14001, an accredited Green Mark Associate (Singapore Green Building Council), an IBM certified Design Thinking Instructor, a certified Scrum Master, an IAPP certified Information Privacy Manager, and an IMDA approved PDPA trainer.

Teddy Yip is an experienced IT and project management professional with over 20 years of expertise in enterprise systems, business process improvement, and digital solutions delivery. A certified PMP and Agile practitioner, he has led large-scale IT transformation projects involving web analytics, CRM integration, and marketing automation. His technical proficiency spans web architecture, database management, and analytics implementation—making him highly skilled at bridging the gap between technical execution and strategic business outcomes.
In “Claude Cowork for Digital Marketing,” Teddy provides learners with a systematic understanding of MCP tool integration, versioning, and workflow governance. His sessions focus on connecting Claude Cowork with various marketing and business platforms, ensuring accurate data flow and reliable automation across complex digital ecosystems. Drawing from his extensive project experience, he helps participants design streamlined, secure, and scalable AI-assisted marketing workflows that enhance data reliability and performance measurement.

Raymond Teoh is a seasoned digital marketing leader with over 20 years of experience driving transformation across Singapore, Malaysia, and Greater China. Having held senior leadership roles at Singapore Press Holdings, Innity, and iClick Interactive, he successfully grew digital business revenues and applied advanced strategies in SEO, SEM, content marketing, and performance tracking. As an ACLP-certified trainer, Raymond has conducted workshops with SIRS (Nanyang Polytechnic) and the Singapore Productivity Centre, mentoring SMEs and professionals in adopting data-driven approaches to digital marketing.
His expertise in campaign management, analytics, and optimization makes him well-positioned to train learners in Claude Cowork for digital marketing. Raymond emphasizes real-world applications, showing participants how to build reusable Claude Skills for market research, campaign planning, and content production. With his strong background in performance marketing, he equips learners to consolidate campaign data, improve ROI, and align AI-assisted workflows with broader digital strategies.

Allen Wong is a digital marketing strategist with a proven track record of generating over $5M in revenue through data-driven campaigns. As CEO and founder of Medistation Pte. Ltd., Allen leverages his expertise in analytics, CRM, and automation to design and execute high-impact marketing strategies. His professional experience spans digital consultancy, e-commerce strategy, and UI/UX design contributions, with a focus on integrating analytics tools such as Google Tag Manager into holistic digital marketing systems.
An ACLP-certified trainer, Allen specializes in simplifying complex marketing workflows for learners. He provides hands-on guidance in using Claude Cowork to connect MCP tools, automate repetitive campaign tasks, and produce brand-aligned content at scale. His learner-focused approach ensures participants not only understand the technical setup but also gain the confidence to apply Claude Cowork for optimizing digital campaigns and marketing performance.

Janice Ong is a WSQ-certified ACLP trainer and experienced digital marketing consultant with more than 20 years of expertise in business development, SEO/SEM, and e-commerce strategy. She has trained diverse learners—including C-level executives, entrepreneurs, and students—in digital marketing, analytics, and website development. Proficient in platforms such as WordPress, Shopify, and Wix, Janice also brings extensive experience in implementing tracking and optimization strategies using Google Analytics and Google Tag Manager.
Her corporate background includes leading global marketing initiatives at Creative Technology, where she drove significant online sales and customer engagement. As a trainer, Janice emphasizes practical learning, showing participants how Claude Cowork can simplify content production, improve consistency through reusable Skills, and enhance marketing performance analysis. Her ability to connect digital strategy with technical execution ensures learners can confidently apply Claude Cowork to optimize their organizations’ marketing workflows and reporting.

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