WSQ Media & Marketing Courses

WSQ Media & Marketing Courses

The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce. As a continuing education and training (CET) system, WSQ supports the SkillsFuture movement to:

  • Promote recognition of skills and competencies to facilitate progression, mastery and mobility;
  • Promote holistic development of the workforce through technical and generic skills and competencies;
  • Support economic development by professionalising skills and competencies to drive industry transformation, productivity and innovation efforts; and
  • Encourage lifelong learning.

Training programmes developed under the WSQ system are based on skills and competencies validated by employers, unions and professional bodies. This process ensures existing and emerging skills and competencies that are in demand are used to inform training and development under WSQ. With the roll out of the Skills Frameworks* in 2016, the WSQ adopts the skills and competencies covered in the Skills Frameworks. The WSQ programmes are funded and quality-assured by SkillsFuture Singapore, which awards the WSQ certifications.

For more information on WSQ and the eligibility, click here 

For the net fee balance, individual can pay by SkillsFuture Credit or PSEA subject to eligibility. For SFEC eligible companies, you can utliize the $10000 SFEC. Please check the SFEC guidelines here.

WSQ Media & Marketing Courses are designed to develop practical and strategic skills in modern marketing and media communication. Participants will gain knowledge in brand development, digital marketing strategies, content creation, consumer engagement, and analytics. These courses cater to individuals aiming to improve their proficiency in both traditional and digital media landscapes, preparing them for dynamic marketing roles.

Learners will explore areas like social media management, copywriting, campaign planning, marketing automation, and performance tracking. The curriculum supports career advancement in media, communications, and advertising industries by equipping participants with hands-on tools and real-world marketing insights to drive effective campaigns and business growth.

We are WSQ Accredited Training Organization (ATO) for Infocomm SkillsFramework. 

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  • WSQ - Enhancing Online Presence with AI Powered Search Engine Optimization (SEO)

    • WSQ
    • SkillsFuture Credit
    • PSEA
    • UTAP
    • SFEC
    • Absentee Payroll
    • MCES
    17 Review(s)
    This course equips participants with the knowledge and practical skills to harness AI-powered SEO strategies for enhancing brand visibility and driving online business growth. Starting with the fundamentals of SEO, learners will explore how search engines function, how AI is reshaping search algorithms, and the role of SEO in digital marketing strategy. Participants will also examine ranking factors, consumer targeti....
    $750.00 (GST-exclusive)
    $817.50 (GST-inclusive)

    before funding and GST

  • WSQ - Creating High-Converting Email Campaigns with Mailchimp

    • WSQ
    • SkillsFuture Credit
    • PSEA
    • UTAP
    • SFEC
    • Absentee Payroll
    • MCES
    54 Review(s)
    Elevate your marketing game by mastering the ins and outs of email marketing with Mailchimp through our comprehensive WSQ-endorsed course. Gain hands-on experience in building mailing lists, crafting engaging emails, and automating campaigns for different customer segments. Practical exercises and real-world examples are integral parts of the curriculum, ensuring you'll be able to apply your new skills right away. B....
    $720.00 (GST-exclusive)
    $784.80 (GST-inclusive)

    before funding and GST

  • WSQ - Search Engine Optimization (SEO) for Small and Medium Enterprises

    • WSQ
    • SkillsFuture Credit
    • PSEA
    • UTAP
    • SFEC
    • Absentee Payroll
    • MCES
    53 Review(s)
    Take your small or medium enterprise to the next level with our in-depth course on Search Engine Optimization (SEO). This course covers all the essentials, from keyword research and on-page optimization to link building and local SEO strategies. By leveraging real-world examples and engaging in practical exercises, you'll gain the skills necessary to rank higher in search engine results and attract more customers to ....
    $750.00 (GST-exclusive)
    $817.50 (GST-inclusive)

    before funding and GST

  • WSQ - Mastering Facebook Social Media Marketing for High-Impact Lead Generation

    • WSQ
    • SkillsFuture Credit
    • PSEA
    • UTAP
    • SFEC
    • Absentee Payroll
    • MCES
    36 Review(s)
    Are you looking to elevate your Social Media Marketing strategy on Facebook? Our comprehensive course is designed to arm you with the skills needed for effective Facebook Marketing. From mastering Facebook Ads to understanding organic reach, this course covers it all. Our curriculum is based on real-world case studies and hands-on exercises to make the learning practical and relevant. Upon course completion, you'll ....
    $720.00 (GST-exclusive)
    $784.80 (GST-inclusive)

    before funding and GST

  • WSQ - Driving Brand Engagement with Proven Instagram Social Media Marketing Strategies

    • WSQ
    • SkillsFuture Credit
    • PSEA
    • UTAP
    • SFEC
    • Absentee Payroll
    • MCES
    20 Review(s)
    Are you ready to supercharge your brand's online presence? Dive into the world of Social Media Marketing with Instagram, where you'll uncover the secrets to boosting your brand's visibility and engagement on this popular platform. In this comprehensive course, we'll equip you with the knowledge and skills to harness the full potential of Instagram for your business. From crafting compelling content to creating effect....
    $720.00 (GST-exclusive)
    $784.80 (GST-inclusive)

    before funding and GST

  • WSQ - Pay Per Click (PPC) Campaign Optimization: Driving ROI with Google Ads

    • WSQ
    • SkillsFuture Credit
    • PSEA
    • UTAP
    • SFEC
    • Absentee Payroll
    • MCES
    25 Review(s)
    Get ahead in the competitive world of online advertising with our comprehensive course in Pay Per Click (PPC) Marketing using Google Ads. From campaign setup and keyword research to ad copywriting and ROI optimization, this course offers an end-to-end understanding of how to create successful PPC campaigns. Our curriculum is packed with real-world examples and hands-on exercises designed to empower you with actionabl....
    $720.00 (GST-exclusive)
    $784.80 (GST-inclusive)

    before funding and GST

  • WSQ - Unlocking the Power of Google Analytics (GA4) for Advanced Web Analytics

    • WSQ
    • SkillsFuture Credit
    • PSEA
    • UTAP
    • SFEC
    • Absentee Payroll
    • MCES
    23 Review(s)
    Embark on a journey to become proficient in using Google Analytics 4 (GA4) for market research with this comprehensive WSQ-endorsed course. The curriculum focuses on navigating the GA4 interface, tracking user behavior, and analyzing audience segments for data-driven insights. In addition, you’ll get to engage in real-world scenarios and hands-on exercises, ensuring that the knowledge you acquire is both theore....
    $800.00 (GST-exclusive)
    $872.00 (GST-inclusive)

    before funding and GST

  • WSQ - Mastering Google Tag Manager for Optimized Website Tracking and Analytics

    • WSQ
    • SkillsFuture Credit
    • PSEA
    • UTAP
    • SFEC
    • Absentee Payroll
    • MCES
    1 Review(s)
    Unlock the power of Google Tag Manager with our hands-on course designed for marketers and webmasters alike. You'll learn the fundamentals of tag management, how to integrate Google Analytics, set up conversion tracking, and utilize the data layer for advanced tracking. Our course covers best practices and real-world examples to make the learning process engaging and actionable. By the end of this course, you’....
    $800.00 (GST-exclusive)
    $872.00 (GST-inclusive)

    before funding and GST

  • WSQ - Mastering Prompt Engineering for Generative AI Content Creation

    • WSQ
    • SkillsFuture Credit
    • PSEA
    • UTAP
    • SFEC
    • Absentee Payroll
    • MCES
    105 Review(s)
    This course introduces participants to the dynamic field of Prompt Engineering within the realm of Generative AI Content Creation, focusing on leveraging AI to meet marketing objectives and enhance content strategies. Participants will learn the foundational principles of prompt engineering, including how to conceptualize content ideas, map out digital storyboards, and use AI for market research to identify and cater....
    $800.00 (GST-exclusive)
    $872.00 (GST-inclusive)

    before funding and GST

  • WSQ - TikTok Marketing: Turning Engagement into Leads

    • WSQ
    • SkillsFuture Credit
    • PSEA
    • UTAP
    • SFEC
    • Absentee Payroll
    • MCES
    70 Review(s)
    This course equips participants with the skills to master TikTok for business, focusing on formulating effective marketing strategies that turn engagement into valuable leads. Beginning with inbound marketing techniques tailored for TikTok, including customer journey mapping and understanding what content resonates on the platform, students will learn how to attract a targeted audience. The course covers the essentia....
    $800.00 (GST-exclusive)
    $872.00 (GST-inclusive)

    before funding and GST

  • WSQ - Create Social Media Campaigns with Agentic AI

    • WSQ
    • SkillsFuture Credit
    • PSEA
    • UTAP
    • SFEC
    • Absentee Payroll
    • MCES
    19 Review(s)
    This course equips professionals and aspiring digital marketers with the practical skills needed to harness agentic AI for planning, executing, and optimizing social media campaigns in the e-commerce landscape. Participants will learn how to set up and manage AI-driven campaign workflows, monitor key performance metrics, and leverage intelligent tools to analyze emerging social trends and customer feedback in real ti....
    $800.00 (GST-exclusive)
    $872.00 (GST-inclusive)

    before funding and GST

  • WSQ - Service Branding Strategies to Elevate Your Business

    • WSQ
    • SkillsFuture Credit
    • PSEA
    • UTAP
    • SFEC
    • Absentee Payroll
    • MCES
    This WSQ Service Branding Strategies to Elevate Your Business provides participants with essential knowledge and practical strategies to build a strong service brand. Understand the critical role of service branding in an organization’s overall branding strategy and its impact on business performance. Learn how successful service brands create a competitive advantage, enhance customer experience, and drive long....
    $400.00 (GST-exclusive)
    $436.00 (GST-inclusive)

    before funding and GST

  • WSQ - Building Targeted Lead Lists for Affiliate Marketing Growth

    • WSQ
    • SkillsFuture Credit
    • PSEA
    • UTAP
    • SFEC
    • Absentee Payroll
    • MCES
    WSQ Building Targeted Lead Lists for Affiliate Marketing Growth empowers learners to strengthen affiliate marketing efforts through trend monitoring, strategic coordination, and performance-driven reporting. Participants will explore current innovations in affiliate marketing, identify emerging tools and practices, and learn how to promote new and existing products effectively to affiliate partners in the retail and ....
    $800.00 (GST-exclusive)
    $872.00 (GST-inclusive)

    before funding and GST

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