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Mastering Service Branding Strategies to Grow Your Business

Sessions 1 day
Duration 7.5 hrs
Level Beginner
Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

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Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.

Mastering Service Branding Strategies to Grow Your Business

Course Code: C233

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Mastering Service Branding Strategies to Grow Your Business shows you how to build a strong service brand that customers recognise, trust and recommend. In service businesses, the brand is delivered through every interaction, from your website and advertising to how your staff answer the phone, so branding is as much about people and processes as logos. The course is designed for business owners, marketing and customer experience professionals, and managers who want to use service branding to differentiate and grow.

You will start by understanding service branding and its business impact, exploring how it fits within an organisation's overall branding strategy and why consistent service experiences drive loyalty, referrals and pricing power. Next you will develop an appreciation for service branding in practice, defining your brand promise, values and personality, and identifying the touchpoints where customers experience your brand. You will analyse examples of service brands that excel and those that fall short.

The course then covers service branding communication strategy and customer experience, aligning marketing messages, staff behaviour and service standards so customers get what your brand promises. The final topic focuses on evaluating the impact of service branding initiatives, using customer feedback, satisfaction and loyalty measures to track results and improve. Practical activities let you apply each step to your own business. By the end, you will have a clear service branding plan to strengthen your brand and grow your business.

No funding is available for this course.

For WSQ funding, please check out the details at WSQ - Service Branding Strategies to Elevate Your Business

Course Fee

$350.00 (GST-exclusive)

$381.50 (GST-inclusive)

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
Corporate Training at Company Premise

Purchase Arduino UNO Basic Kit *

No
Yes +$30.00

Course Date * Course Date

Course Time * Course Time: No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Additional Message

* Required Fields

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Topic 1: Understanding Service Branding and Its Business Impact

Topic 2: Developing an Appreciation for Service Branding

Topic 3: Service Branding Communication Strategy & Customer Experience

Topic 4: Evaluating the Impact of Service Branding Initiatives

Course Info

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Job Roles

Brand Manager
Marketing Director
Customer Experience Manager
Business Development Manager
Service Branding Consultant
Digital Marketing Specialist
Public Relations Executive
Corporate Communications Manager
Product Marketing Manager
Market Research Analyst
Advertising Strategist
Sales and Marketing Manager
Social Media Marketing Manager
Content Marketing Strategist
Customer Success Manager
Entrepreneur / Business Owner
UX/UI Designer (Brand Experience)
Retail Marketing Manager
Franchise Development Manager
Loyalty Program Manager

Trainers

Ferris Kwok is a ACTA certified trainer. He specializes in designing and building Electronic prototypes. He also conducts experiential workshops for the public and in schools on Electronics, Coding, Arduino / Microcontroller prototyping, Robotics and Multi-rotor aircrafts (Drones). He is a practitioner who preaches what he teach; linking concepts taught to systems that he designed and built for commercial clients and installed in places such as Singapore Airport and Science Centre Singapore. He is also a loyal advocate of Maker Faire and had supported the local edition organized by Science Centre Singapore (from 2012) via a Maker booth throughout all 8 editions. Together with a collaborator providing event and training services, he have exhibited at Maker Faire Bay Area (USA) and Maker Faire Shenzhen (China).

Tan Woei Ming is an accomplished data scientist and AI engineer with over 15 years of experience in artificial intelligence, machine learning, and data-driven innovation. Holding a Master’s in Intelligent Systems from the National University of Singapore (NUS) and a First-Class Honours in Electrical and Electronic Engineering from NTU, he has led AI initiatives in predictive analytics, automation, and process optimization across the semiconductor and manufacturing industries. His expertise lies in translating complex AI technologies into practical business applications, enabling organizations to innovate through data insights and intelligent automation.

Richard Wan is an ACLP-certified lecturer and software consultant with over 40 years of experience in software and hardware development, spanning AI, computer vision, and machine learning. He began his programming career with 8-bit computing in the late 1970s and went on to earn his M.Sc. in Electrical Engineering (Computer Vision) from the University of Wisconsin–Madison. His professional contributions include co-founding multiple high-tech companies, pioneering digital publishing technologies, and leading AI-driven software development in healthcare, defense, and manufacturing. Richard has taught a wide range of technical courses, including machine learning with Scikit-Learn, deep learning with TensorFlow and PyTorch, and computer vision with OpenCV. In predictive analytics, he emphasizes the use of PyTorch for building deep learning models that can forecast trends, detect anomalies, and classify outcomes. His teaching approach blends decades of hands-on development with structured, beginner-friendly instruction, equipping learners with practical skills to transform data into prediction.

Ken Yuen is an ACTA-certified adult educator specializing in STEM education, IoT systems, and programming. With a background in electrical and electronics engineering from NTU, he has conducted WSQ and SkillsFuture courses in Arduino, Raspberry Pi, micro:bit, Jetson Nano, and Python. He is also a registered MOE instructor, having taught coding and robotics programs in over 50 schools, equipping students and professionals alike with practical IoT and programming skills. In his IoT courses, Ken focuses on hands-on experimentation with microcontrollers, sensors, and automation systems. His prior experience as a Technical Consultant at Anson Engineering saw him develop IoT-based SCADA and temperature monitoring systems for industrial applications, giving him strong industry insight. By blending educational expertise with technical project experience, Ken ensures learners develop the confidence to build, test, and apply IoT solutions in real-world contexts.

Shahul Maricar is a certified trainer. Shahul H. Maricar has been a content developer and webmaster, building educational websites and applications with HTML, CSS and JavaScript. He then served as an IT analyst, writing programs for automating custom workflows as well as data extraction and analysis in the healthcare field.
He is currently a freelance educator and is actively involved with development projects in game programming, computer-aided design and computer graphics.