Course Information

  • Sessions 1 day
  • Duration 8 hrs
  • Level Beginner
  • Assessment 1 hr

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Skills Framework

TSC Title
Service Brand
TSC Code
HAS-CEX-5007-1.1

Learning Outcomes

By end of the course, learners should be able to:

  • LO1: Develop an appreciation for the impact, importance, and benefits of service branding initiatives on business
  • LO2: Establish strategies for adopting the organisation's branding strategy
  • LO3: Evaluate the effectiveness of service branding initiatives for organisations
Download Course Brochure

Certification

  • Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.
  • OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ - Service Branding Strategies to Elevate Your Business

Course Code: TGS-2025053924
  • WSQ
  • SkillsFuture Credit
  • PSEA
  • UTAP
  • SFEC
  • Absentee Payroll
  • MCES

What's This Course About

This WSQ Service Branding Strategies to Elevate Your Business provides participants with essential knowledge and practical strategies to build a strong service brand. Understand the critical role of service branding in an organization’s overall branding strategy and its impact on business performance. Learn how successful service brands create a competitive advantage, enhance customer experience, and drive long-term brand loyalty. Through real-world case studies, explore how companies differentiate themselves through service branding initiatives.

This course also equips participants with frameworks to develop, implement, and evaluate effective service branding strategies. Learn to craft compelling brand communication, create customer-centric experiences, and measure the impact of branding efforts using key performance metrics. By the end of the course, participants will be able to establish strong service branding initiatives that align with business goals and deliver measurable success.

WSQ Funding

Full Fee $400.00 Before GST
GST $36.00 9% of fee
Baseline Nett $236.00 SG/PR age 21+ · 50% funded
MCES / SME Nett $156.00 SG age 40+ · 70% funded
SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2025053924)
  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us. 

Course FeeBefore Funding

$400.00 (GST-exclusive)
$436.00 (GST-inclusive)

Course Date

Course Time

* Required Fields

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1: Understanding Service Branding and Its Business Impact

Role of service branding in an organization’s branding strategy

Importance and benefits of service branding initiatives

Impact on business performance and competitive advantage

Topic 2: Developing an Appreciation for Service Branding 

Exploring real-world examples of service branding success

Identifying how service branding creates a competitive advantage

Appreciating service branding’s role in market differentiation

Topic 3: Service Branding Communication Strategy & Customer Experience

Understanding an organization’s branding strategy and its role in service branding

Frameworks for developing and implementing a service branding strategy

Strategies to champion service brand adoption

Differentiating service brands for a competitive advantage

Topic 4: Evaluating the Impact of Service Branding Initiatives

Methods for evaluating service branding effectiveness

Measuring the impact on business performance

Key metrics for assessing branding success

Assessment

  • Written Exam
  • Practical Exam

Course Info

Prerequisite

This is a beginner course. No programming or electronics knowledge is assumed:

Software Requirement

Please install the following software prior to the class

HRDF Funding

Please refer to this video https://youtu.be/Kzpd-V1F9Xs

1-     HRD Corp Grant Helper

How to submit grant applications for HRD Corp Claimable Courses

2-     Employers are required to apply for the grant at least one week before training commences.

Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.

3-     First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my

Second, Click Application

4-     Click Grant on the left side under Applications

5-     Click Apply Grant on the left side under Applications

6-     Click Apply

7-     Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply

8-     Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:

9-     Select your Immediate Officer and click Next

10-  Select a Training Provider, then click Next

11-  Please select a training programme from the list, then key in all the required details and click Next

Select your desired training programme.

Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.

Explain the background and objective of this training.

Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.

12-  If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next

Insert MiCAS Application number

13-  Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:

14-  Please select a Course Title and Type of Training

15-  Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:

16-  Please key in the Training Location and click Next

17-  Please select the Level of Certification and click Next

18-  Please follow the instructions and key in trainee details

19-  Click Add Batch, then click Save

20-  Click Add Trainee Details

21-  Please key in all the required details, then click Add

22-  Click Add if there are more participants. Once done, click Save

23-  Click Next

24-  Please key in the course fees and allowance details, then click Save

25-  Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.

26-  Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next

27-  Complete the declaration form and select a desired officer

28-  Add all the required documents, then click Add Attachment. Then, click Save and Submit Application

29-  Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.

The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.

Job Roles

Job Roles

  • Brand Manager
  • Marketing Manager
  • Customer Experience Manager
  • Business Development Executive
  • Corporate Communications Specialist
  • Service Branding Consultant
  • Digital Marketing Strategist
  • Public Relations Manager
  • Advertising Executive
  • Brand Strategist
  • Customer Success Manager
  • Market Research Analyst
  • Sales and Marketing Executive
  • Social Media Manager
  • Product Marketing Specialist
  • Business Consultant
  • Retail Branding Specialist
  • Loyalty Program Manager
  • Content Marketing Manager
  • Service Operations Manager

Trainers

Trainers

Saeid Alizadeh

Saeid Alizadeh is a technopreneur specialized in field of IOT (Internet of things), Building Management System (BMS), Building Automation System (BAS), Automotive Hydroponics Systems, and generally sense, monitor and control mechanical and electrical equipment such as ventilation, lighting, power systems, fire systems, and security systems.

Saeid’s past experience on IoT application include:

Smart Building System
Energy Monitoring, Controlling and Saving
Environmental Monitoring 
Flood detection and prediction system based on IoT and big data 
Online Weather Station Based on IoT
Smart Farming System (Long Range Wireless Sensor Networks)
Smart Hydroponic System Based on IoT
IP TV and Digital Signage System
RFID Solution 
GPS Tracking System
Remote Sensing

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