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Mastering Service Branding Strategies to Grow Your Business

Sessions 1 day
Duration 7.5 hrs
Level Beginner
Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

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Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Mastering Service Branding Strategies to Grow Your Business

Course Code: C233

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In today’s competitive business landscape, strong service branding is essential for differentiation and long-term success. This course provides a deep dive into service branding strategies, covering key aspects such as brand positioning, communication strategies, and customer experience. Participants will explore real-world examples of service branding success and understand how branding initiatives impact business performance. Through structured frameworks, they will learn how to develop and implement effective service branding strategies that foster customer loyalty and enhance brand perception.

By the end of the course, participants will be equipped with actionable insights to evaluate branding effectiveness and measure its impact on business growth. The course also provides methods to assess key branding metrics, ensuring organizations can refine and optimize their branding strategies for sustained competitive advantage. Whether you’re a business owner, marketing professional, or brand strategist, this course will empower you to elevate your service brand and drive business success.

No funding available for this course.

For Wsq funding, please cheackout the details at WSQ - Service Branding Strategies to Elevate Your Business

Course Fee

$350.00 (GST-exclusive)

$381.50 (GST-inclusive)

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
Corporate Training at Company Premise

Purchase Arduino UNO Basic Kit *

No
Yes +$30.00

Course Date * Course Date

Course Time * Course Time: No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Additional Message

* Required Fields

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Topic 1: Understanding Service Branding and Its Business Impact

Role of service branding in an organization’s branding strategy

Importance and benefits of service branding initiatives

Impact on business performance and competitive advantage

Topic 2: Developing an Appreciation for Service Branding

Exploring real-world examples of service branding success

Identifying how service branding creates a competitive advantage

Appreciating service branding’s role in market differentiation

Topic 3: Service Branding Communication Strategy & Customer Experience

Understanding an organization’s branding strategy and its role in service branding

Frameworks for developing and implementing a service branding strategy

Strategies to champion service brand adoption

Differentiating service brands for a competitive advantage

Topic 4: Evaluating the Impact of Service Branding Initiatives

Methods for evaluating service branding effectiveness

Measuring the impact on business performance

Key metrics for assessing branding success

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Arduino

Hardware: Windows and Mac Laptops

Job Roles

Brand Manager
Marketing Director
Customer Experience Manager
Business Development Manager
Service Branding Consultant
Digital Marketing Specialist
Public Relations Executive
Corporate Communications Manager
Product Marketing Manager
Market Research Analyst
Advertising Strategist
Sales and Marketing Manager
Social Media Marketing Manager
Content Marketing Strategist
Customer Success Manager
Entrepreneur / Business Owner
UX/UI Designer (Brand Experience)
Retail Marketing Manager
Franchise Development Manager
Loyalty Program Manager

Trainers

Ferris Kwok is a ACTA certified trainer. He specializes in designing and building Electronic prototypes. He also conducts experiential workshops for the public and in schools on Electronics, Coding, Arduino / Microcontroller prototyping, Robotics and Multi-rotor aircrafts (Drones). He is a practitioner who preaches what he teach; linking concepts taught to systems that he designed and built for commercial clients and installed in places such as Singapore Airport and Science Centre Singapore. He is also a loyal advocate of Maker Faire and had supported the local edition organized by Science Centre Singapore (from 2012) via a Maker booth throughout all 8 editions. Together with a collaborator providing event and training services, he have exhibited at Maker Faire Bay Area (USA) and Maker Faire Shenzhen (China).

Tan Woei Ming is an accomplished data scientist and AI engineer with over 15 years of experience in artificial intelligence, machine learning, and data-driven innovation. Holding a Master’s in Intelligent Systems from the National University of Singapore (NUS) and a First-Class Honours in Electrical and Electronic Engineering from NTU, he has led AI initiatives in predictive analytics, automation, and process optimization across the semiconductor and manufacturing industries. His expertise lies in translating complex AI technologies into practical business applications, enabling organizations to innovate through data insights and intelligent automation.

Richard Wan is an ACLP-certified lecturer and software consultant with over 40 years of experience in software and hardware development, spanning AI, computer vision, and machine learning. He began his programming career with 8-bit computing in the late 1970s and went on to earn his M.Sc. in Electrical Engineering (Computer Vision) from the University of Wisconsin–Madison. His professional contributions include co-founding multiple high-tech companies, pioneering digital publishing technologies, and leading AI-driven software development in healthcare, defense, and manufacturing. Richard has taught a wide range of technical courses, including machine learning with Scikit-Learn, deep learning with TensorFlow and PyTorch, and computer vision with OpenCV. In predictive analytics, he emphasizes the use of PyTorch for building deep learning models that can forecast trends, detect anomalies, and classify outcomes. His teaching approach blends decades of hands-on development with structured, beginner-friendly instruction, equipping learners with practical skills to transform data into prediction.

Ken Yuen is an ACTA-certified adult educator specializing in STEM education, IoT systems, and programming. With a background in electrical and electronics engineering from NTU, he has conducted WSQ and SkillsFuture courses in Arduino, Raspberry Pi, micro:bit, Jetson Nano, and Python. He is also a registered MOE instructor, having taught coding and robotics programs in over 50 schools, equipping students and professionals alike with practical IoT and programming skills. In his IoT courses, Ken focuses on hands-on experimentation with microcontrollers, sensors, and automation systems. His prior experience as a Technical Consultant at Anson Engineering saw him develop IoT-based SCADA and temperature monitoring systems for industrial applications, giving him strong industry insight. By blending educational expertise with technical project experience, Ken ensures learners develop the confidence to build, test, and apply IoT solutions in real-world contexts.

Shahul Maricar is a certified trainer. Shahul H. Maricar has been a content developer and webmaster, building educational websites and applications with HTML, CSS and JavaScript. He then served as an IT analyst, writing programs for automating custom workflows as well as data extraction and analysis in the healthcare field.
He is currently a freelance educator and is actively involved with development projects in game programming, computer-aided design and computer graphics.