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Mastering Service Branding Strategies to Grow Your Business

Sessions 1 day
Duration 7.5 hrs
Level Beginner
Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

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Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.

Mastering Service Branding Strategies to Grow Your Business

Course Code: C233

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Mastering Service Branding Strategies to Grow Your Business shows you how to build a strong service brand that customers recognise, trust and recommend. In service businesses, the brand is delivered through every interaction, from your website and advertising to how your staff answer the phone, so branding is as much about people and processes as logos. The course is designed for business owners, marketing and customer experience professionals, and managers who want to use service branding to differentiate and grow.

You will start by understanding service branding and its business impact, exploring how it fits within an organisation's overall branding strategy and why consistent service experiences drive loyalty, referrals and pricing power. Next you will develop an appreciation for service branding in practice, defining your brand promise, values and personality, and identifying the touchpoints where customers experience your brand. You will analyse examples of service brands that excel and those that fall short.

The course then covers service branding communication strategy and customer experience, aligning marketing messages, staff behaviour and service standards so customers get what your brand promises. The final topic focuses on evaluating the impact of service branding initiatives, using customer feedback, satisfaction and loyalty measures to track results and improve. Practical activities let you apply each step to your own business. By the end, you will have a clear service branding plan to strengthen your brand and grow your business.

Hands-On Learning Learn by doing. Every topic is practised hands-on, so you leave with skills you can use at work straight away.
Live Coaching Experienced instructors coach you live, answer your questions and guide you step by step.
Free Post-Course Consultation Stuck after class? Message your trainer any time for guidance as you apply what you have learned.
Always-Updated Materials Materials are refreshed to stay relevant. Log in to our LMS any time to get the latest version.

No funding is available for this course.

For WSQ funding, please check out the details at WSQ - Service Branding Strategies to Elevate Your Business

Course Fee

$350.00 (GST-exclusive)

$381.50 (GST-inclusive)

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
Corporate Training at Company Premise

Purchase Arduino UNO Basic Kit *

No
Yes +$30.00

Course Date * Course Date

Course Time * Course Time: No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Additional Message

* Required Fields

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Topic 1: Understanding Service Branding and Its Business Impact

Topic 2: Developing an Appreciation for Service Branding

Topic 3: Service Branding Communication Strategy & Customer Experience

Topic 4: Evaluating the Impact of Service Branding Initiatives

Course Info

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Job Roles

Brand Manager
Marketing Director
Customer Experience Manager
Business Development Manager
Service Branding Consultant
Digital Marketing Specialist
Public Relations Executive
Corporate Communications Manager
Product Marketing Manager
Market Research Analyst
Advertising Strategist
Sales and Marketing Manager
Social Media Marketing Manager
Content Marketing Strategist
Customer Success Manager
Entrepreneur / Business Owner
UX/UI Designer (Brand Experience)
Retail Marketing Manager
Franchise Development Manager
Loyalty Program Manager

Trainers

Patrick Oh is a Singapore Certified Management Consultant who has built a service business of his own as the principal of SG Venture Consulting. Listed by TUV SUD as a certified consultant, he advises organisations on governance, risk and compliance, corporate compliance, performance management and solutions design, and he holds the Certified Information Privacy Manager (CIPM) credential from the IAPP. According to a training-provider trainer profile, he has provided Singapore PDPA consultancy for more than 13 years. He is also an implementer and auditor of ISO management systems covering quality and environmental management and ISO 14064 greenhouse gas accounting, and he contributes to sustainability reporting and community development. Earlier he spent years as an automation design engineer. In a consultancy, the brand is delivered in every proposal, meeting and follow-up, so he knows at first hand that a service reputation rests on consistent behaviour and dependable processes as much as on a logo or tagline.

That is the central idea of this course, and Patrick brings it to life with practical examples. In the first topic, understanding service branding and its business impact, he connects brand promises to performance outcomes, drawing on his performance management work. The second topic, developing an appreciation for service branding, looks at how successful service brands differentiate themselves through the experience customers actually receive. In the communication strategy and customer experience topic, he shows how staff behaviour, phone manner, website content and the careful handling of customer information all send brand signals, with his privacy background reminding learners that trust can be lost through a single data mishandling. The final topic on evaluating service branding initiatives reflects his quality management and audit experience: define the standard, gather evidence and improve continually. Learners leave able to articulate their own service brand, align their people and processes behind it, and measure whether it is helping customers to recognise, trust and recommend their business.

Richard Wan is a certified trainer, lecturer and software consultant whose career spans software and hardware development, including computer vision, communication and digital publishing. He has co-founded multiple high-tech companies, pioneered digital publishing technologies and led software development in healthcare, defence and manufacturing. He holds an M.Sc. in Electrical Engineering (Computer Vision) from the University of Wisconsin-Madison and has taught a wide range of technical courses. His background is technical and entrepreneurial rather than in marketing or branding, and he brings a company founder's perspective to this course.

In Mastering Service Branding Strategies to Grow Your Business, Richard draws on his experience of co-founding technology companies to help business owners and managers think about how their service is experienced by customers. Learners examine how service branding affects business performance and competitive advantage, study real-world examples of service brands, and develop a service branding communication strategy that connects the brand promise with customer experience. They then learn to evaluate the impact of branding initiatives. His structured, beginner-friendly teaching style helps participants turn the course frameworks into a practical, step-by-step plan for strengthening the service brand of their own business.

Ken Yuen is an ACTA-certified adult educator whose background is in electrical and electronics engineering, STEM education and project delivery. He has worked as an instructor, Application Development Engineer, Technical Consultant and Project Manager, and as a Technical Consultant at Anson Engineering he developed IoT-based SCADA and temperature monitoring systems for industrial applications. A registered MOE instructor who has taught coding and robotics programmes in over 50 schools, he holds a Diploma in Electronic Engineering from Singapore Polytechnic, a Bachelor of Electrical and Electronics Engineering from NTU and the PMP (Project Management Professional) certification. His expertise lies in technology and project management rather than branding.

In Mastering Service Branding Strategies to Grow Your Business, Ken brings a project manager's structure to the work of building a service brand. Learners examine the role of service branding in an organisation's overall strategy and its effect on business performance, study real-world examples of service brands that stand out, and develop a communication strategy that links the brand to customer experience. They then learn methods for evaluating the impact of branding initiatives. His experience delivering technical projects for industrial clients and teaching learners from varied backgrounds helps participants break the strategy into clear, manageable steps and track whether it is working.

Ferris Kwok is an ACTA-certified trainer who specialises in designing and building electronic prototypes. He conducts experiential workshops for the public and in schools on electronics, coding, Arduino and microcontroller prototyping, robotics and multi-rotor aircraft (drones), linking the concepts he teaches to systems he has designed and built for commercial clients and installed in places such as Singapore Airport and Science Centre Singapore. A long-time supporter of Maker Faire, he has run a Maker booth at all eight editions of the local event organised by Science Centre Singapore since 2012, and has exhibited at Maker Faire Bay Area (USA) and Maker Faire Shenzhen (China). His expertise is in electronics and making rather than branding.

In Mastering Service Branding Strategies to Grow Your Business, Ferris draws on his practical experience of delivering commissioned systems for commercial clients and presenting his work to the public at exhibitions and workshops. Learners explore how service branding affects business performance, examine real-world service brand examples, and develop a service branding communication strategy aligned with customer experience, before learning to evaluate the impact of their initiatives. His hands-on, experiential teaching style helps participants apply each framework to their own business and leave with practical ideas they can put into action straight away.

Tan Woei Ming is an ACLP-certified trainer, data scientist and AI engineer with over 15 years of experience in artificial intelligence, machine learning and data-driven innovation. He holds a Master of Intelligent Systems from the National University of Singapore and First-Class Honours in Electrical and Electronic Engineering from Nanyang Technological University, and has worked as Data Science Lead and Data Scientist at Micron. He has led AI initiatives in predictive analytics, automation and process optimisation across the semiconductor and manufacturing industries. His specialism is data and AI rather than branding.

His particular strength is translating complex technologies into practical business applications that help organisations innovate through data insights. In Mastering Service Branding Strategies to Grow Your Business, Woei Ming brings this data-informed perspective to service branding. Learners examine how service branding affects business performance and competitive advantage, study real-world examples, and develop a service branding communication strategy linked to customer experience. The final topic, evaluating the impact of branding initiatives, is where his analytical background is most directly relevant, as he helps participants think about how to measure whether a branding effort is working and use the evidence to refine it.