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Enhance Your Employability with Certified Skills and Courses in Singapore - WSQ , IBF-STS, Skills Certification

Full Google Analytics Training

The Google Analytics 4 (GA4) course is designed for individuals who want to learn how to use the latest version of Google Analytics to track and analyze website and app traffic. In this course, students will learn how to set up and configure GA4 properties and tracking codes, collect data, and generate reports.

The course will cover the fundamental concepts of web analytics and the differences between GA4 and the previous version of Google Analytics (Universal Analytics). Students will also learn how to track user behavior, including events, user properties, and custom dimensions, and how to set and track conversion goals.

Throughout the course, students will work with real-world examples and data to gain practical experience using GA4. They will learn how to use the various reports available in GA4, including audience, acquisition, behavior, and conversion reports, to measure website and app traffic and optimize overall business performance.

By the end of the course, students will have a solid understanding of the capabilities of GA4 and how it can be used to improve website and app performance. They will be equipped with the skills and knowledge needed to track and analyze user behavior and conversion goals, enabling them to make data-driven decisions and drive business growth.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

Click the links below to apply. Note that you need to register the course first.

SkillsFuture Credit

For individuals, please submit your SkillsFuture Credit

SSG TG and AP Application

For companies, please fill in the required details for grant application. SSG Training Grant Application Form

Please do not pay up front. We will advise

UTAP

Eligible NTUC members can apply for 50% cash rebate of the unfunded fee from UTAP, capped at $250 per year. Click here to submit UTAP

For WSQ funding, please checkout the details at NICF Market Research Using Google Analytics 4 (GA4)

Course Code: TGS-2020501145

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$498.00 (GST-exclusive)
$542.82 (GST-inclusive)

Course Date

Course Time

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Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Topic 1: Get Started on Google Analytics 4 (GA4)

  • Overview of Google Analytics 4
  • Types of  data
  • Identify data sources

Topic 2: Market Research

  • Acquisition, engagement, retention reports - develop questions to gather data
  • Monetization, demographics and tech reports – analyse market trends and industry development

Topic 3: Explorations and Analysis

  • Using Explorations to analyse customer behaviour and business outcomes
  • Using Funnel Visualization Analysis to analyse customer and competitor dynamics

Topic 4: Evaluation

  • Statistical model comparison
  • Setup Events and Conversions to interpret future demands
  • Evaluate marketing effectiveness 

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

Sign up for free Google account

Hardware: Windows and Mac Laptops

SSG Training Grant

SSG TG is $15 per pax. Net fee after SSG TG is $309.82. Absentee Payroll is not eligible.

Steps to Apply Skills Future Claim

  • The staff will send you an invoice with the fee breakdown.
  • Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
  • Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
  • Upload your invoice and click ‘Submit’

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

  • Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

  • SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
  • All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
  • An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
  • UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
  • UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Job Roles

  • Business Owners who use Google Analytics to monitor web traffics to their websites
  • Digital Marketers who use Google Analytics to monitor web traffics

Trainers

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.

Customer Reviews (52)

Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very good website references that trainer recommend. thanks (Posted on 12/5/2017)
Will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The trainer Mr Wong is knowledgeable and patient. (Posted on 11/24/2017)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 11/5/2017)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 11/5/2017)
Might Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Quite intensive for someone without much tech knowledge (Posted on 11/5/2017)
Rather intensive although it is very insightful Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
better projection system (Posted on 11/5/2017)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
More hands-on exercises preferred (Posted on 9/24/2017)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 9/7/2017)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Trainer could improve on presentation skills to make the content less dry (Posted on 6/7/2017)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
We started 2nd day an hour later cause projector cable was not working. A sparse cable within the room itself would have helped

The course is good and help to gain understanding in google analytics but the room was pretty stuffy when the day get hotter. (Posted on 6/7/2017)
Might Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Should split the days, instead of having it back to back. It is a bit tiring and dry (Posted on 5/21/2017)
Will Recommnd Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
still more on-hands would be helpful (Posted on 1/23/2017)

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