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Enhance Your Employability with Certified Skills and Courses in Singapore - WSQ , IBF-STS, Skills Certification

WSQ - Social Media Marketing with Instagram

Are you ready to supercharge your brand's online presence? Dive into the world of Social Media Marketing with Instagram, where you'll uncover the secrets to boosting your brand's visibility and engagement on this popular platform. In this comprehensive course, we'll equip you with the knowledge and skills to harness the full potential of Instagram for your business. From crafting compelling content to creating effective advertising campaigns, our expert instructors will guide you through every aspect of Instagram marketing.

By the end of this course, you'll be able to develop a winning social media strategy tailored specifically to Instagram's unique features. You'll learn how to captivate your audience, gain more followers, and convert them into loyal customers. Plus, with up to 70% WSQ funding subsidy available, this is an opportunity you can't afford to miss. Join us today and take your brand's Instagram presence to the next level!

Learning Outcomes

By the end of the course, learners will be able to 

  • Develop a plan and objectives for social marketing campaign
  • Evaluate social market opportunities and the feasibility of various social media platforms
  • Create a Instagram social media campaign and monitor its outcome.
  • Evaluate the usage of Instagram campaigns and its impact on the organization

Course Brochure

Download WSQ - Social Media Marketing with Instagram Course Brochure

Skills Framework

This course follows the guideline of Social Media Marketing RET-OTO-4007-1.1 TSC under Retail Skills Framework

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

  • Statement of Attainment (SOA) issued by WSG. You can download the SOA from here after 3-4 weeks upon completion of the course. Note that the SOA certificate title indicates the TSC title not the course title.
  • Certification of Achievement issued by Tertiary Infotech Pte Ltd, immediately after the course

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2023
Full Fee GST Nett Fee after Funding (Incl. GST)
Baseline MCES / SME
$688 $55.04 $399.04 $261.44

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

WSQ TG Application Form

Eligible individuals and company can apply for WSQ TG. Please fill in the required details for grant application.  Please click here to submit for WSQ TG

Please do not pay upfront. We will advise you on the eligibility and nett fee after registration. Company sponsored staff are eligible for Absentee Payroll.


After the WSQ subsidy, you can offset the nett fee by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% cash rebate of the unfunded fee from UTAP, capped at $250 per year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2021003023)
  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.
Course Code: TGS-2021003023

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$688.00 (GST-exclusive)
$749.92 (GST-inclusive)

Course Date

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Topic 1: Plan a Social Media Marketing Campaign

  • Overview of various social media platforms
  • Examples of social media advertisements
  • Map out customer journey using customer personas tools
  • Values of building a community of advocates
  • Establish social media objective
  • Develop a social media marketing plan

Topic 2: Evaluate Social Media Marketing Opportunities and Platforms

  • Social media competitive and audience evaluation using Audience Insight
  • Feasibility and comparison of Using various social media platforms
  • Advantages of using Instagram social media platform

Topic 3: Create a Instagram Social Media Marketing Campaign

  • Market penetration potential of Instagram in the local context
  • Create Instagram photos and videos posts
  • Using hashtag and location
  • Anatomy of Instagram Ads campaign structure
  • Privacy and Copyright Considerations

Topic 4: Evaluate Instagram Social Media Marketing Performance

  • Create and install Pixel to collect performance data
  • Understand key social media performance and advertising ROI metrics
  • Set up custom and automated reporting
  • Manage consumer reviews and user-generated content
  • Audience, budget, scheduling and placement Optimization
  • Tools for social media scheduling
  • Retargeting strategies

Final Assessment

  • Written Assessment (Q&A)
  • Practical Performance

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee Employer Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents of age 21 and above
  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.
  • Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

 SkillsFuture Credit: 

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

 PSEA:

  • To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
  • Scroll down to "Keyword Tags" to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

 Absentee Payroll (AP) Funding: 

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • AP funding will be computed based on the actual number of training hours attended by the trainee.

 SFEC:

  • If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
  • Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
  • SkillsFuture Enterprise Credit (SFEC) Microsite 

 

Steps to Apply Skills Future Claim

  • The staff will send you an invoice with the fee breakdown.
  • Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
  • Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
  • Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

  • Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

  • SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
  • All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
  • An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
  • UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
  • UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Job Roles

  • Social Media Manager
  • Instagram Marketing Specialist
  • Content Creator
  • Digital Marketing Strategist
  • Brand Manager
  • Influencer Manager
  • Community Manager
  • E-commerce Marketing Specialist
  • Social Media Analyst
  • Influencer (looking to enhance business partnerships)
  • Creative Director (digital focus)
  • PR Specialist (with social media emphasis)
  • Ad Campaign Manager (Instagram focus)
  • Digital Branding Specialist
  • Event Promoter (leveraging Instagram).

Trainers

Kesston Tang: Kesston Tang started his an entrepreneur journey as Affiliate Marketing, currently he has been providing coaching and developing consultation to his Client’s, such as Online Presence Marketing/Management as a whole in managing their portfolios that helps his client’s in gross profits of ROI (150% - 200%). He has more than 2 decades of experiences in

Supply Chain (Warehouse Management) and Information and Communications Technology (ICT) sector, thus he had implemented across many multiply MNC and government agencies of major multi-million dollars in project management that delivered results in the success of S$324.5 million projectization.

Kesston Tang is ACTA certified and Professional Body accreditation endorsed certified in PMP, ITIL, CEH, CHFI, SOC Analyst (CSA), MCSA and TOGAF. As of now, concurrently doing his Doctor of Business Administration (DBA) programme and Master in Education (NTU). He had graduated with a Master of Business in Enterprise Resource Planning (VU) and Master Certificate on CIO (NUS), Graduate Certificate in Information Technology Management (NUS). He has conducted numerous National WSQ and NICF training in Singapore.

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Armand Abdul Rahim: Armand Abdul Rahim is a ACTA certified trainer. Armand Rahim has more than 20 years ICT experience that spans across Asia Pacific region. His primary domain of expertise and experience is on Leadership & Management, Digital & Product Marketing and Project Management.Armand graduated with MSc in Marketing Management. He is currently serving as Adjunct Lecturer with DeepNovaSG and London School of Business Finance. He have gotten Masters in Marketing Management, Diploma in Adult & Continuing Education (DACE), Advanced Certification in Training & Development (ACTA), Post Graduate Diploma in Business Marketing, Diploma in Information Technology. Have 20+ years experience in InfoComm Technology and 10+ years in Product & Program Management.

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a  seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales.&nbspAn AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results

Customer Reviews (16)

will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Thankful to the trainer, Mr Kesston Tang, who is very knowledgeable, patient and has vast practical and relevant experiences. All these have made my learning experiences very pleasant, enjoyable and beneficial, and I learned a lot from the trainer. (Posted on 9/22/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Trainer Kesston is very passionate and very knowledgable (Posted on 5/23/2023)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The duration is a little too short. Need to improve on the content as well. (Posted on 5/23/2023)
Kesston is a very patient and knowledgeable trainer/lecturer. He make sure we learned from practical hand-on exercises. Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Kesston is a very patient and knowledgeable trainer/lecturer. He make sure we learned from practical hand-on exercises.

Requires more time for us to do practical hand-on exercises. (Posted on 5/23/2023)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 4/22/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Kesston was really patient and accommodative despite the restrictions of hybrid format he ensured that I was always keeping up with the class. All was good (Posted on 4/20/2023)
Excellent instructor. Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Excellent instructor.
Excellent training.
Excellent materials. (Posted on 12/23/2021)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The course material is not up to-date. Different from current Instagram settings. To update course material.Will be good to have more hands on. (Posted on 11/22/2021)
Trainer was very knowledgeable Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
provide sugar for hot drinks? sounds like a strange request but it would make tea taste a lot better.
it was full of relevant information and Kesston was very knowledgeable and generous with his knowledge sharing. I had fun the last two days (Posted on 11/19/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 11/12/2021)
Trainer Ryan's one of the best Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Trainer Ryan has put in effort to study and analyze our agency's social media account and welcome us to contact him if we need any help even after the course. He's one of the best. (Posted on 11/12/2021)
Trainer (Ryan) was excellent! Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Trainer (Ryan) was excellent! He even went the extra mile to tailor and improve the course to meet our needs and expectations! He was very knowledgeable in the social media and explained very wel
Dummy account to use (Posted on 11/12/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 11/12/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 5/13/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
It’s very informative
Classroom too cold that’s all (Posted on 4/29/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 4/29/2021)

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