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Enhance Your Employability with Certified Skills and Courses in Singapore - WSQ , IBF-STS, Skills Certification

Full Google Analytics Training

The Google Analytics 4 (GA4) course is designed for individuals who want to learn how to use the latest version of Google Analytics to track and analyze website and app traffic. In this course, students will learn how to set up and configure GA4 properties and tracking codes, collect data, and generate reports.

The course will cover the fundamental concepts of web analytics and the differences between GA4 and the previous version of Google Analytics (Universal Analytics). Students will also learn how to track user behavior, including events, user properties, and custom dimensions, and how to set and track conversion goals.

Throughout the course, students will work with real-world examples and data to gain practical experience using GA4. They will learn how to use the various reports available in GA4, including audience, acquisition, behavior, and conversion reports, to measure website and app traffic and optimize overall business performance.

By the end of the course, students will have a solid understanding of the capabilities of GA4 and how it can be used to improve website and app performance. They will be equipped with the skills and knowledge needed to track and analyze user behavior and conversion goals, enabling them to make data-driven decisions and drive business growth.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

Click the links below to apply. Note that you need to register the course first.

SkillsFuture Credit

For individuals, please submit your SkillsFuture Credit

SSG TG and AP Application

For companies, please fill in the required details for grant application. SSG Training Grant Application Form

Please do not pay up front. We will advise

UTAP

Eligible NTUC members can apply for 50% cash rebate of the unfunded fee from UTAP, capped at $250 per year. Click here to submit UTAP

For WSQ funding, please checkout the details at NICF Market Research Using Google Analytics 4 (GA4)

Course Code: TGS-2020501145

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$498.00 (GST-exclusive)
$542.82 (GST-inclusive)

Course Date

Course Time

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Topic 1: Get Started on Google Analytics 4 (GA4)

  • Overview of Google Analytics 4
  • Types of  data
  • Identify data sources

Topic 2: Market Research

  • Acquisition, engagement, retention reports - develop questions to gather data
  • Monetization, demographics and tech reports – analyse market trends and industry development

Topic 3: Explorations and Analysis

  • Using Explorations to analyse customer behaviour and business outcomes
  • Using Funnel Visualization Analysis to analyse customer and competitor dynamics

Topic 4: Evaluation

  • Statistical model comparison
  • Setup Events and Conversions to interpret future demands
  • Evaluate marketing effectiveness 

Course Info

SSG Training Grant

SSG TG is $30 per pax. Net fee after SSG TG is $512.82. Absentee Payroll is not eligible.

Job Roles

  • Business Owners who use Google Analytics to monitor web traffics to their websites
  • Digital Marketers who use Google Analytics to monitor web traffics

Trainers

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.

Customer Reviews (52)

might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
More conducive environment. (Posted on 10/6/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Trainer is good as he is a practitioner, but he need not read from the script as made it hard to understand the ramble. Easier for him to phrase it in his own words as we understand him perfectly when he speaks in layman's terms directly.

We need real-life data set up to test some of the features we're learning. A few important features could not be set up as we were using Google demo or Tertiary's own website, which was a wasted opportunity. (Posted on 9/14/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Although dummy data is available in some sessions but not all. Hence, this constraints our ability to understand the context bette (Posted on 9/11/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Although dummy data is available in some sessions but not all. Hence, this constraints our ability to understand the context better. (Posted on 9/11/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 7/8/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 3/3/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Instructor was knowledgeable in the topics covered. (Posted on 1/8/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
More on presentation slides (Posted on 12/4/2019)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 12/4/2019)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 12/4/2019)
might consider Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 12/3/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
the course covers all the required knowledge to know the basics of Google Analytics
Trainer was knowledgeable of the subject matter and tips he shared was very useful to quickly familiarise oneself with Google Analytics. (Posted on 4/15/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Suren is excellent trainer, explains concepts clearly, answers difficult questions patiently and gives industrial insights and tips to world of analytics. (Posted on 4/14/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Perhaps on the training environment, sometimes there are constructions going on and they can be quite discruptive.

I am very grateful towards the trainer (Suren), he is really very experience and helpful trainer for Google Analytics! As a user, we sometime do not know what we are asking, but Suren is able to tailor the solution to my problem statement! Furthermore, he assisted IRAS after the GA courses to clear our doubts and this really helps with our post-course study with GA. Really deepyly appreciate his helps and will definitely recommend his GA course to my agency. Thank you Mr. Suren! (Posted on 3/25/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The course content is useful but very heavy. It will be good if there are some summary notes or 1-page reference

It's a very good course and we learn alot from the Trainer Surin! (Posted on 2/13/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
I think a lot of time was wasted on him waiting for an answer from us. Eg. The trainer was showing how there is low sales during month of December and asked us why. There is no right or wrong answer; it could be Holiday period, bug etc and I think he should just inform us rather than wait for an answer as if someone is not familiar with marketing won't be able to derive such answers unless a scenario was given beforehand. (Posted on 2/12/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
3. How do you find the training environment
. (Posted on 8/18/2018)
Absolutely ok Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The professional competence of the instructors can create interest among participants and hands on training is one of the greatest attraction (Posted on 5/23/2018)
Boring, need more hands on Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
I would recommend to just learn through online website & videos unless you have full subsidies for the course.
Trainer read off the slides throughout the duration and provided adequate explanation for some parts with many links for us for future reference. Thus, I find the content extremely dry and would love more hands-on.
As for some parts, the trainer went through pretty quick where I could not process as the duration is quite long. I would suggest giving us a short break two hours after lunch since the class ended an hour early on day 2.

For the learning environment, I find the table space small and it was a bit noisy. (Posted on 3/6/2018)
Good websites recommendation Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
More hands on training and lesser explanation on theories would be better (Posted on 3/6/2018)

Items 21 to 40 of 52 total

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