Course Details
Topic 1: Get Started on Google Analytics 4 (GA4)
- Overview of Google Analytics 4
- Types of data
- Identify data sources
Topic 2: Market Research
- Acquisition, engagement, retention reports - develop questions to gather data
- Monetization, demographics and tech reports – analyse market trends and industry development
Topic 3: Explorations and Analysis
- Using Explorations to analyse customer behaviour and business outcomes
- Using Funnel Visualization Analysis to analyse customer and competitor dynamics
Topic 4: Evaluation
- Statistical model comparison
- Setup Events and Conversions to interpret future demands
- Evaluate marketing effectiveness
Course Info
SSG Training Grant
SSG TG is $30 per pax. Net fee after SSG TG is $512.82. Absentee Payroll is not eligible.
Job Roles
- Business Owners who use Google Analytics to monitor web traffics to their websites
- Digital Marketers who use Google Analytics to monitor web traffics
Trainers
Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.
Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.
Customer Reviews (52)
- might recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
We need real-life data set up to test some of the features we're learning. A few important features could not be set up as we were using Google demo or Tertiary's own website, which was a wasted opportunity. (Posted on 9/14/2020) - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might consider Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Trainer was knowledgeable of the subject matter and tips he shared was very useful to quickly familiarise oneself with Google Analytics. (Posted on 4/15/2019) - Will Recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
I am very grateful towards the trainer (Suren), he is really very experience and helpful trainer for Google Analytics! As a user, we sometime do not know what we are asking, but Suren is able to tailor the solution to my problem statement! Furthermore, he assisted IRAS after the GA courses to clear our doubts and this really helps with our post-course study with GA. Really deepyly appreciate his helps and will definitely recommend his GA course to my agency. Thank you Mr. Suren! (Posted on 3/25/2019) - Will Recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
It's a very good course and we learn alot from the Trainer Surin! (Posted on 2/13/2019) - Will Recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment 3. How do you find the training environment - Absolutely ok Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Boring, need more hands on Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Trainer read off the slides throughout the duration and provided adequate explanation for some parts with many links for us for future reference. Thus, I find the content extremely dry and would love more hands-on.
As for some parts, the trainer went through pretty quick where I could not process as the duration is quite long. I would suggest giving us a short break two hours after lunch since the class ended an hour early on day 2.
For the learning environment, I find the table space small and it was a bit noisy. (Posted on 3/6/2018) - Good websites recommendation Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment