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Enhance Your Employability with Certified Skills and Courses in Singapore - WSQ , IBF-STS, Skills Certification

WSQ - Search Engine Optimization (SEO) for e-Commerce

Dive into the dynamic world of e-Commerce SEO with our expertly designed course. You'll gain a solid grasp of SEO fundamentals, enabling you to understand how search engines work and what they value in a website. Our hands-on training will guide you through the process of performing effective keyword research, a cornerstone of any successful SEO strategy. You'll learn how to identify the right keywords that can attract quality traffic to your e-commerce store, driving both visibility and sales.

Moving beyond the basics, the course equips you with practical skills to implement cutting-edge on-page and off-page SEO techniques. You'll discover how to optimize your website's structure and content to improve relevance and authority. We'll also teach you how to build a robust link profile and leverage social signals to enhance your off-page SEO efforts. By the end of this course, you'll be able to analyze the effectiveness of your SEO strategies and make data-driven decisions to continually refine your approach, ensuring your e-Commerce platform stands out in a crowded digital marketplace.

Learning Outcomes

  • Understand SEO fundamentals.
  • Perform Keyword searches.
  • Implement on-page SEO techniques.
  • Implement off-page SEO techniques.
  • Analyse SEO effectiveness.

Course Brochure

Download WSQ - Search Engine Optimization (SEO) for e-Commerce Brochure

Skills Framework

This course follows the guideline of Integrated Marketing ICT-SNM-3006-1.1 TSC under ICT Skills Framework

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

  • Statement of Attainment (SOA) issued by WSG. You can download the SOA from here after 3-4 weeks upon completion of the course. Note that the SOA certificate title indicates the TSC title not the course title.
  • Certification of Achievement issued by Tertiary Infotech Pte Ltd issued after the class.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee GST Nett Fee after Funding (Incl. GST)
Baseline MCES / SME
$688 $61.92 $405.92 $268.32

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

WSQ TG Application Form

Eligible individuals and company can apply for WSQ TG. Please fill in the required details for grant application.  Please click here to submit for WSQ TG 

Please do not pay upfront. We will advise you on the eligibility and nett fee after registration. Company sponsored staff are eligible for Absentee Payroll.


After the WSQ subsidy, you can offset the nett fee by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped at $250 per year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding. Please inform us if you intend to use your PSEA funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2019503343)
  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.
Course Code: TGS-2019503343

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$688.00 (GST-exclusive)
$749.92 (GST-inclusive)

Course Date

Course Time

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Topic 1: Overview of SEO Fundamentals

  • What is Search Engine Optimization
  • How Search Engines Work?
  • Search Engine Results Page
  • Whitehat vs Blackhat SEO strategies
  • Activity: e-Commerce Store for SEO

Topic 2: Keywords Research

  • Types of Keywords
  • Tools for Keywords Search
  • Keyword Analysis and Marketing Strategy
  • Choosing Good Keywords
  • Activity: Keywords Analysis

Topic 3: On Page SEO Techniques

  • What is On Page SEO
  • Indexing & Google Search Console
  • Meta Tags & URL
  • Sitemap
  • Content Optimization
  • Structured Data
  • Speed Optimization
  • Mobile Friendly
  • Activity: On-Page SEO techniques

Topic 4: Off Page SEO Techniques

  • Building Local Visibility
  • Building Backlinks
  • Content Marketing
  • Drip Marketing
  • Social Media Marketing
  • Activities: Off-Page SEO Techniques

Topic 5: Analyze SEO Effectiveness

  • Google Analytics
  • Add Google Analytics ID
  • Google Analytics Reports
  • Activities: Google Analytics

Final Assessment

  • Written Assessment (Q&A)
  • Written Assessment (Case Study)
  • Oral Questioning

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.
  • Minimum 18 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Sign up for free Google account

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee Employer Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents of age 21 and above
  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.
  • Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

 SkillsFuture Credit: 

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

 PSEA:

  • To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
  • Scroll down to "Keyword Tags" to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

 Absentee Payroll (AP) Funding: 

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • AP funding will be computed based on the actual number of training hours attended by the trainee.

 SFEC:

  • If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
  • Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
  • SkillsFuture Enterprise Credit (SFEC) Microsite 

Steps to Apply Skills Future Claim

  • The staff will send you an invoice with the fee breakdown.
  • Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
  • Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
  • Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

  • Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

  • SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
  • All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
  • An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
  • UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
  • UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Job Roles

  • SEO Specialist
  • E-commerce Manager
  • Digital Marketing Manager
  • Content Strategist (for e-Commerce)
  • E-commerce SEO Analyst
  • Product Listing Manager
  • Online Retail Strategist
  • Affiliate Marketer (e-Commerce focus)
  • Conversion Rate Optimization Specialist
  • Web Developer (e-Commerce platforms)
  • E-commerce Brand Manager
  • Online Merchandiser
  • E-commerce Content Creator
  • E-commerce UX/UI Designer
  • E-commerce Analytics Specialist.

Trainers

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Patrick Foo: Patrick Foo is a ACTA certified trainer. In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla

Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].

Janice Ong:  Janice Ong is a ACTA certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader. 

She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results.

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