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Instructor-led Classroom Adult Training in Singapore - Modular Fast Track Skill-Based Trainings

NICF - Search Engine Optimization (SEO) for e-Commerce

Explore the fundamental of Search Engine Optimisation SEO from our 2 day WSQ Search Engine Optimization (SEO) for organization websites, e-commerce websites, online shops, or any landing pages . This course will teach you how to improve your search engine rankings for your businesses large and small using whitehat SEO techniques.

Discover how to implement foundational optimisation strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy.

This WSQ course will apply SEO to either Shopify, Woocommerce of Magento stores.

Course Outcomes

  • LO1 – Understand SEO Fundamentals
  • LO2 – Perform Keyword Searches
  • LO3 – Implement on-page SEO techniques
  • LO4 – Implement off-page SEO techniques
  • LO5 – Analyse SEO Effectiveness

Course Objectives

  • Equip learners with the knowledge of search engine optimization
  • By the end of the training, learners will be able implement SEO campaign forwebsites effectively

Certification

Two certificates will be awarded to trainees who have demonstrated competency in the WSQ Search Engine Optimisation (SEO) assessment and achieved at least 75% attendance.

  • WSQ Statement of Attainment (SOA) – ICT-SNM-3006-1.1 Integrated Marketing under the National Infocomm Competency Framework (NICF)
  • Certification of Achievement by Tertiary Infotech Pte Ltd 

WSQ 80%-95% Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is from 80% -95% subject to funding caps.

Full Fee GST Nett Fee after Funding (Incl. GST)
Normal MCES WTS
$688 $48.16 $496.16 $116.96 $82.56

Normal: Singaporean/PR age 21 and above
MCES: Singaporean age 40 and above
WTS: Singaporean age 35 and above and earning  $2,000 or below per month

SkillsFuture Credit

For the unfunded portion, Singaporeans can use your SkillsFuture Credit to pay. Click here for SkillsFuture Credit submission

WSQ Eligibility

Please fill up the WSQ Trainee Eligibility Form after you have registered for this course

Please do not pay up front. We will advise you on the eligibility and nett fee after registration

Course Code: CRS-Q-0038599-ICT

Course Booking

$688.00 (GST-exclusive)
$736.16(GST-inclusive)

Course Date

Course Time

* Required Fields

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Day 1

Topic 1 Overview of SEO Fundamentals

  • What is Search Engine Optimization
  • How Search Engines Work?
  • Search Engine Results Page
  • Whitehat vs Blackhat SEO strategies
  • Activity: e-Commerce Store for SEO

Topic 2 Keywords Research

  • Types of Keywords
  • Tools for Keywords Search
  • Keyword Analysis and Marketing Strategy
  • Choosing Good Keywords
  • Activity: Keywords Analysis

Topic 3 On Page SEO Techniques

  • What is On Page SEO
  • Indexing & Google Search Console
  • Meta Tags & URL
  • Sitemap
  • Content Optimization
  • Structured Data
  • Speed Optimization
  • Mobile Friendly
  • Activity: On-Page SEO techniques

Day 2

Topic 4 Off Page SEO Techniques

  • Building Local Visibility
  • Building Backlinks
  • Content Marketing
  • Drip Marketing
  • Social Media Marketing
  • Activities: Off-Page SEO Techniques

Topic 5 Analyze SEO Effectiveness

  • Google Analytics
  • Add Google Analytics ID
  • Google Analytics Reports
  • Activities: Google Analytics

Final Assessment

  • Written Assessment (MCQ)
  • Practical Performance
  • Oral Questioning

Course Admin

Prerequisite

The learner must meet the minimum requirement below :

  • At least O levels and above education
  • Read, write, speak and understand English

Mode of Training

Instructor Classroom Training

WSQ Funding Validity Period

17 Jun 2019 - 16 Jun 2021

WSQ Course Fee Funding

Self-Sponsored - Click here for more info

Employer-Sponsored - Click here for more info

Who Should Attend

  • Marketing professionals
  • Web developers
  • Content developers,
  • Marketing managers

Trainers

SEO TrainerRyan Kwa is an independent management consultant and trainer, specialising in the product management and digital marketing fields, with over 8 years of marketing experience. Ryan continues to seek greater knowledge and skills after he graduated from the Royal Melbourne Institute of Technology with a Bachelor in Business Marketing Degree. To ensure that he stays current to the emerging trends and continuously improve, he went on to pursue several professional accreditations such as the Certified Internet Marketer, Blackblot Product Management Professionals and WSQ Advanced Certificate in Training and Assessment (5th Version).

 Ryan started his career in the Marine and Offshore industry where he handled the industry’s first B2B e-commerce platform in S.E.A and led its’ subsidiary’s ISO team as Management Representative, achieving the ISO qualification in its 1st attempt. Equipped with a strong foundation of marketing methodologies and concepts, Ryan moved on to the Healthcare industry where he served as a Marketing Manager and led the marketing department to improve Click-through rate by 11.34%; Sales Conversion Rate by 8% and client subscription by 25% after a series of rebranding and revision of marketing strategies. He provides consultation, training and coaching in the strategic and operational aspects of management, product management, digital marketing, social media marketing, data analytics.”

SEO TrainerAdrian Chin is a serial entrepreneur in the digital industry for more than 30 years. He started his career in global MNC holding senior’s position in the region. In 2000, Adrian assisted a Singapore company go IPO in Singapore raising more than 200 million dollars investment. Since then he has been working and consulting for many start-ups in the region. 2008 started to venture into eCommerce business, building and managing ecommerce website and digital marketing for his clients in the region. In 2018 Adrian founder Obizmax a digital marketing agency helping clients improve their online business via digital solutions.

Adrian graduated with an MBA from the University of Hull (UK) in 1998. He is also an ACTA Certified trainer by IAL

SEO TrainerTimotheus Lee is a lecturer in UCD Michael Smurfit Graduate Business School, UCD (National University of Ireland, Dublin). He is also a senior Digital Marketing Consultant at Coleegs

Timotheus has 23 years of Digital Marketing experience, generated up to 8-figure revenue for clients, run ad campaigns with very high ROI (up to 20%), and ranked websites on 1st page that drove traffic, converted leads to customers, and increased revenue.

SEO TrainerIn 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla.

Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].

HIGHLIGHTS

  • 10 years as accountant in UK
  • 6 years as business solutions consultant in UK
  • 11 years as professional services (consulting) manager (PSM) in Singapore
  • 3 years as business solutions manager (BSM) in Singapore
  • Oversaw department’s operations and was responsible for its Profit and Loss, ensuring
  • proper project management in terms of deliverables, expectations, scheduling andresource allocations
  • Utilising consulting experiences to ascertain clients’ requirements and propose the best fitting solutions and advise on the implementation aspects
  • Other involvements include giving presentations at seminars, conducting training and a
  • Steering Committee member who oversaw an ISO 9002 certification process
  • Led initial team to setup and operate Bangkok office for Eclipse Computing

Digital Marketing TrainerGavin is currently the Managing Partner of Disruptive Digital, a full-service digital agency based in Singapore offering creative, innovative & effective digital marketing campaigns that are driven by ROI.

He is a proven and certified digital marketing professional with over 8 years of experience in strategy consulting and/or marketing strategy across multiple industries. He has strong passion for and knowledge of technology, emerging media, and the Internet with specific interactive strategy experience.

His deep passion for entrepreneurship and online marketing had led to the inception of his first agency, Chris Cooper Group, in October 2008.

SEO TrainerDr. Alfred Ang is the founder of Tertiary Courses. He is a serial entrepreneur. He founded OSWeb2Design Singapore Pte Ltd in 1997 offering web development, e-commerce store development, graphics design, ebook publishing, mobile apps development, and digital marketing services. He established the first online gardening store in Singapore, Eco City Hydroponics Pte Ltd in 2000, offering a wide range of gardening products such as seeds, plant nutrients, hydroponics kits etc. Eco City Hydroponics has become the most popular and successful gardening store in Singapore. He founded Tertiary Infotech Pte Ltd in 2012 and transformed the business to a training platform, Tertiary Courses in 2014. Tertiary Courses offers a wide range of SkillsFuture courses for PMETs to upgrade their skills and knowledge. He also established Tertiary Courses Malaysia in 2016. He also founded Tertiary Robotics in 2015 offering Arduino, Raspberry Pi, Microbit and Robotics products

Dr. Alfred Ang earned his Ph.D. from National University of Singapore in 2000, majoring in Electrical and Electronics Engineering. He also completed an online MBA course with U21 Global based in Australia. He obtained his B.Sc (Hons) from National University of Singapore in 1992, majoring in Physics. He topped his Physics cohort for 3 consecutive years and funded his degree study with Book price, awards and tuition. He has worked in Defence, Electronics and Semiconductor Industries. His current interests include Machine Learning, Deep Learning, Artificial Intelligence, Internet of Things, Robotics and Programming.

Dr. Alfred Ang was Distinguished Toastmasters (DTM) and Senior Member of IEEE. He has published more than 20 peer reviewed papers and co-inventors for more than 20 inventions.

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