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WSQ - Pay Per Click (PPC) Marketing with Google Ads

WSQ - Pay Per Click (PPC) Marketing with Google Ads

22 Review(s) | Add Your Review

Get ahead in the competitive world of online advertising with our comprehensive course in Pay Per Click (PPC) Marketing using Google Ads. From campaign setup and keyword research to ad copywriting and ROI optimization, this course offers an end-to-end understanding of how to create successful PPC campaigns. Our curriculum is packed with real-world examples and hands-on exercises designed to empower you with actionable skills.

By the time you complete this course, you’ll be fully equipped to run, manage, and optimize your own Google Ads campaigns. You’ll understand how to perform in-depth keyword research, how to write compelling ad copy, and how to analyze performance metrics for continuous improvement. If you’re looking to drive more targeted traffic and significantly increase your sales, this course will provide you with the skills and insights needed to achieve your business goals.

Learning Outcomes

By the end of the course, learners will be able to

Build a Pay Per Click (PPC) campaign with Google Ads
Identify keywords for maximizing profits and volume, and define PPC campaign objectives
Setup Google Ads and track conversion performance.
Create reports and identify low performing sources
Manage and Google Ads and optimize the bids.

Course Brochure

Download WSQ - Pay Per Click (PPC) Marketing with Google Ads Course Brochure

Skills Framework

This course follows the guideline of Paid Search Engine Marketing RET-OTO-4004-1.1 TSC under Retail Skills Framework

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

Statement of Attainment (SOA) issued by WSG. You can download the SOA from here after 3-4 weeks upon completion of the course. Note that the SOA certificate title indicates the TSC title not the course title.
Certification of Completion issued by Tertiary Infotech Pte Ltd issued after the class.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee	GST	Nett Fee after Funding (Incl. GST)
		Baseline	MCES / SME
$688	$61.92	$405.92	$268.32

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% cash rebate of the unfunded fee from UTAP, capped at $250 per year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2021009337)

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Course Code: TGS-2021009337

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$688.00 (GST-exclusive)

$749.92 (GST-inclusive)

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
On-Site Training (5 pax and above)

Course Date * Course Date

Course Time *

Sponsorship *

Self-Sponsored
Employer-Sponsored

No. of Participants

Name(s) on Certificate *

NRIC (Last 3 Digits and Alphabet)

Additional Message or Emails for Course Notification

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Course Details

Topic 1: Introduction to Paid Per Click (PPC) Marketing and Google Ads

What is Pay Per Click (PPC) marketing?
Where does PPC fit in the funnel?
Is PPC right for your business?
Understanding your target audience
Distinguish PPC and SEO
Introduction to Google Ads
How Google Ads appear
Benefits of using Google Ads

Topic 2: Objective of PPC Strategy Campaign and Keywords Research

Define your goal
Define your customers
Set realistic expectations
Craft the buyer journey
How to do keywords research
Pick the right keywords
Keyword optimization
What are negative keywords

Topic 3: Set Google Ads Campaign and Monitor Conversion

Create an Ads campaign
Create an Ads group
Create and Ads
Select Audience
Setting Your Bids
Conversion Tracking

Topic 4: Monitor Ads

Campaign reports in Google Ads
Search term reports

Topic 5: Ads Optimization Strategy

Key optimization tips
Cost per Click (CPC) and bid management
Google Ads Editor for PPC campaign

Final Assessment

Written Assessment (Q&A)
Practical Performance

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Google Analytics

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity.

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee

Employer Sponsored Trainee

Singapore Citizens or Singapore Permanent Residents of age 21 and above
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.

Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

SkillsFuture Credit:

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

PSEA:

To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
Scroll down to "Keyword Tags" to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.
And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA.
Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding:

$4.50 per hour, capped at $100,000 per enterprise per calendar year.
AP funding will be computed based on the actual number of training hours attended by the trainee.

SFEC:

If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
SkillsFuture Enterprise Credit (SFEC) Microsite

Steps to Apply Skills Future Claim

The staff will send you an invoice with the fee breakdown.
Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

Note

SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Job Roles

PPC Specialist
Digital Marketing Manager
Google Ads Campaign Manager
Search Engine Marketing (SEM) Specialist
Online Advertising Specialist
Digital Marketing Strategist
E-commerce Marketing Manager
Lead Generation Specialist
Affiliate Marketer
Brand Manager (digital focus)
Conversion Rate Optimizer
SEO Specialist (broadening skills)
Digital Advertising Analyst
E-commerce Business Owner
Marketing Automation Specialist.

Trainers

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.

Customer Reviews (22)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Prefer printed training material for trainee to put in note along the lessons.
Was told not printed material no longer available - Disappointed ☹️ (Posted on 9/22/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

It’s good already. Perhaps update the pdf coursework pages according to the new interface in google. (Posted on 6/29/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 6/27/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Update the course material (Posted on 5/24/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 5/24/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 5/24/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 5/24/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

The course is good (Posted on 5/24/2023)

Ray is very knowledgeable and share with me the new technology with me. I benefit a lot. Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Ray is very knowledgeable and share with me the new technology with me. I benefit a lot. (Posted on 2/25/2023)

will recomend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Drink (Posted on 12/4/2022)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 8/24/2022)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 8/24/2022)

Best ever course attended. Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Best ever course attended. (Posted on 8/14/2022)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 7/20/2022)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 7/19/2022)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 3/23/2022)

Friendly and easy going trainer Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Friendly and easy going trainer (Posted on 2/23/2022)

overall, Great course indeed Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

I would be great if there are more students in the zoom training. Although, we can have more perspective, ideas and questions as a group discussion. (Posted on 12/30/2021)

The trainer Ray Teoh likes to share his experience as a digital marketer. Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

I cannot use my company website to test conversions, so maybe using a demo site might help.

The trainer Ray Teoh likes to share his experience as a digital marketer. He's very positive and has some good tips on how to gauge budgets, channels and creatives. It's good hearing all these as we need an iterative mindset in an interactive environment to try out ideas. Two days is a bit short for a PPC course. (Posted on 12/6/2021)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 12/6/2021)

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About Us

Tertiary Courses, founded in 2014, specializes in providing modular, skill-based courses tailored to Industry 4.0. We are WSQ Approved Training Organization (ATO), and IBF Approved ATO.. We are also Authorized Microsoft Learning Partner, Autodesk Authorized Training Center (ATC), Pearson Vue Authorized Test Center and Kryterion Authorized Testing Center. We offer a comprehensive range of training, certification prep and certification exam services. Additionally, we are a registered supplier with Singapore GeBiz, further solidifying our position as a trusted educational institution in the region.

Training Grants and Subsidies

We have various grants and subsidies for different courses. Please check the respective funding available on individual course page.

WSQ: Company and Singaporeans/PR can apply WSQ 70-90% funding depending on eligibility
SkillsFuture Enterprise Credit (SFEC) - Eligible Singapore-registered companies can tap on $10000 SFEC to cover up to 90% of out-of-pocket expense
SkillsFuture Credit: All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses.
IBF-STS Companies and Singaporeans/PR can apply IBF-STS 70-90% funding depending on eligibility
UTAP: NTUC members enjoy 50% subsidy for unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP
SGTech STAR Fund: SGTECH members enjoy $500 grant per pax for SGTech STAR courses