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WSQ Closing Sales with Empathy-Driven People-Focused Selling

Course Information

  • Sessions 2 days
  • Duration 16 hrs
  • Level Beginner
  • Assessment 2 hrs

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Skills Framework

TSC Title
Sales Closure
TSC Code
TOU-SNM-4019-1.1-1

Learning Outcomes

By end of the course, learners should be able to:

  • LO1: Develop recommendation guidelines based on customer preferences and needs.
  • LO2: Develop upselling and cross-selling techniques to enhance sales closure.
  • LO3: Develop sales follow-up processes to improve customer engagement.
  • LO4: Develop evaluation metrics for the sales closure process to measure performance.
Download Course Brochure

Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.
  • OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ - Closing Sales with Empathy-Driven People-Focused Selling

Course Code: TGS-2025052342
  • WSQ
  • SkillsFuture Credit
  • PSEA
  • UTAP
  • SFEC
  • Absentee Payroll
  • MCES

4 Review(s) | Add Your Review

What's This Course About

This course empowers participants with empathy-driven and people-focused selling techniques designed to build trust, understand customer needs, and close sales effectively. Participants will explore methods to analyze customer preferences and develop tailored recommendations. Advanced upselling and cross-selling strategies will also be covered to enhance sales outcomes while addressing customer challenges through problem-solving techniques.

The course further delves into effective follow-up processes to improve customer engagement and retention. Participants will also master objection-handling techniques, the psychology behind buyer decisions, and methods for evaluating the sales closure process with key metrics. By the end of the program, learners will be equipped to lead sales processes that are empathetic, impactful, and aligned with long-term customer relationships.

WSQ Funding

Full Fee $800.00 Before GST
GST $72.00 9% of fee
Baseline Nett $472.00 SG/PR age 21+ · 50% funded
MCES / SME Nett $312.00 SG age 40+ · 70% funded
SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2025052342)
  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us. 

Course FeeBefore Funding

$800.00 (GST-exclusive)
$872.00 (GST-inclusive)

Course Date

* Required Fields

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1. Foundations of Selling 

Selling Mindset

Selling Like a Human

You've Got to Want It

Confidence & Focus

Fear Reduction

Sales Strategy

Math of Sales

Goal Setting

Understanding Buyer Psychology

Psychology of Influence

Why People Buy

Buyer's Matrix

Exactly What to Say

The Power of Words

Illusion of Choice Using Leads

Building Trust & Rapport

Tone

Champion Selling

Discovery Process

What is the Point of Discovery?

Bucket Questions

Why Why Why

Gap Questions

Permission-Based Selling

Topic 2. Selling Techniques & Problem-Solving 

Sales Methods

Problem-Based Selling

What Would Your Customer Say (WWYCS)?

Upselling and Cross Selling tecniques

Sales Tactics

How to Run a Great Demo

Educate ("The What")

Demonstrate ("The How")

Buy-In ("The Why")

Mini Close

Champion Selling

Topic 3. Closing the Sale 

Closing Techniques

What is a Close?

Do They Want It?

Justify the Price

Discounting

Mini Close

Make it Easy for Them to Buy

Proper Follow Up

Common ChallengesCommon Flubs & Flaws

Common Flubs & Flaws

Champion Selling

Topic 4. Handling Objections & Rejections

Objection vs. Deflection vs. Rejection

Sales objection Handling techniques

Answer & Ask

Using Testimonials for Objections

Metrics of Sales Closure Process

Assessment

  • Written Exam
  • Practical Exam

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Appeal Process

  1. The candidate has the right to disagree with the assessment decision made by the assessor.
  2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
  3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
  4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
  5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
  6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
  7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
  8. The candidate must lodge the appeal within 7 days, giving reasons for appeal 
  9. The assessor can help the candidate with writing and lodging the appeal.
  10. he assessment manager will collect information from the candidate & assessor and give a final decision.
  11. A record of the appeal and any subsequent actions and findings will be made.
  12. An Assessment Appeal Panel will be formed to review and give a decision.
  13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
  14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
  15. Please click the link below to fill up the Candidates Appeal Form.

Job Roles

Job Roles

  • Sales Manager
  • Business Development Manager
  • Sales Executive
  • Client Relationship Manager
  • Account Manager
  • Customer Success Manager
  • Sales Consultant
  • Sales Trainer
  • Inside Sales Specialist
  • Territory Sales Manager
  • Retail Sales Manager
  • B2B Sales Representative
  • Key Account Executive
  • Sales Coordinator
  • Corporate Sales Manager
  • Sales Analyst
  • Regional Sales Manager
  • Channel Sales Manager
  • Marketing and Sales Consultant
  • Sales Operations Specialist

Trainers

Trainers

Riley Goh is a professional Trainer, Program Designer, and Facilitator who believes that "genuine connections" and "meaningful conversations" are the foundation of business success. Her expertise lies in community building and authentic communication, demonstrated by her experience developing a community of over 130 members and teaching "authentic sales strategies" to business owners. This, combined with her experience as a Financial Advisor, gives her a strong foundation in building client trust and understanding diverse customer needs. Holding the WSQ Advanced Certificate in Learning and Performance (ACLP 2.0), Riley excels at creating engaging and interactive learning environments. She utilizes methodologies like "Serious Games" to help participants master the art of authentic communication and build genuine rapport. Learners will gain practical skills in connecting with people , handling conversations with clarity and confidence , and transforming routine customer interactions into opportunities for building lasting, meaningful relationships

Allen Wong is a digital marketing strategist and entrepreneur with a proven record of generating over $5 million in revenue through data-driven campaigns and customer-centric branding. As CEO and founder of Medistation Pte Ltd, he leads business growth through innovative marketing automation, analytics, and strategic partnerships. With strong expertise in digital communications, CRM, and content marketing, Allen has helped numerous clients increase engagement, retention, and conversion across diverse industries. He is also an ACLP-certified adult educator who integrates technology with human insight to enhance business development training.
In this course, Allen focuses on empowering professionals to adopt empathy-driven communication and storytelling in modern sales. His modules emphasize how digital tools and data can complement emotional intelligence in customer engagement. Participants learn how to identify client needs, personalize interactions, and create persuasive narratives that inspire trust, resulting in stronger relationships and sustainable sales growth.

Ray Teoh is a seasoned sales leader and digital marketing professional with over 20 years of experience leading regional teams across Singapore, Malaysia, and China. He has held senior leadership roles at companies such as Singapore Press Holdings, Innity Limited, and iClick Interactive Asia, achieving over 400 percent revenue growth and turning loss-making operations into profitable ones. A certified ACLP trainer and experienced business coach, Ray has trained numerous professionals in sales management, digital strategy, and personal leadership through programs with SIRS (Nanyang Polytechnic) and the Singapore Productivity Centre.
In this course, Ray leverages his extensive corporate sales background to teach empathy-driven selling techniques that prioritize understanding customer motivations and building trust. His sessions bridge traditional sales methods with modern digital engagement, helping participants learn how to listen actively, uncover client needs, and present solutions with authenticity. Learners walk away equipped to influence effectively and sustain long-term customer relationships through emotional intelligence and professional empathy.

Stanley Teo is a senior consultant and executive coach with extensive experience in leadership development, communication, and client engagement. With a background in senior management at the Housing & Development Board and sustainability consultancy, Stanley has led diverse teams and mentored professionals in high-impact relationship management. A CQI/IRCA-certified auditor and Associate Certified Coach with the International Coaching Federation, he brings a balanced perspective of technical discipline and interpersonal mastery to his training.
In this course, Stanley focuses on developing participants’ interpersonal communication and coaching-style selling techniques. His sessions emphasize self-awareness, emotional regulation, and active listening as essential components of empathetic sales leadership. Through reflective exercises and practical frameworks, participants learn to engage customers with sincerity and confidence, fostering stronger partnerships that drive long-term business success.

Patrick Foo Kuen Sun is a professional adult educator and learning facilitator specializing in interpersonal communication, team effectiveness, and people-centric leadership. A graduate of the Institute for Adult Learning with the WSQ Advanced Certificate in Training and Assessment, Patrick has extensive experience coaching professionals to improve relationship management and service delivery. His facilitation style blends empathy with structured communication frameworks, helping learners connect authentically while maintaining professional clarity and purpose.
In the Closing Sales with Empathy-Driven People-Focused Selling course, Patrick guides learners to cultivate emotional intelligence as a core selling advantage. His sessions explore how empathy can be systematically applied to uncover client needs, resolve objections, and create win-win outcomes. Participants develop confidence in using people-focused strategies to close sales effectively while building long-term, trust-based relationships with customers.

Review

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will recommend Review by Course Participant/Trainee
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3. How do you find the training environment
. (Posted on 3/30/2025)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 3/30/2025)

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