Course Details
Course Details
What You'll Learn
Topic 1. Foundations of Selling
Selling Mindset
Selling Like a Human
You've Got to Want It
Confidence & Focus
Fear Reduction
Sales Strategy
Math of Sales
Goal Setting
Understanding Buyer Psychology
Psychology of Influence
Why People Buy
Buyer's Matrix
Exactly What to Say
The Power of Words
Illusion of Choice Using Leads
Building Trust & Rapport
Tone
Champion Selling
Discovery Process
What is the Point of Discovery?
Bucket Questions
Why Why Why
Gap Questions
Permission-Based Selling
Topic 2. Selling Techniques & Problem-Solving
Sales Methods
Problem-Based Selling
What Would Your Customer Say (WWYCS)?
Upselling and Cross Selling tecniques
Sales Tactics
How to Run a Great Demo
Educate ("The What")
Demonstrate ("The How")
Buy-In ("The Why")
Mini Close
Champion Selling
Topic 3. Closing the Sale
Closing Techniques
What is a Close?
Do They Want It?
Justify the Price
Discounting
Mini Close
Make it Easy for Them to Buy
Proper Follow Up
Common ChallengesCommon Flubs & Flaws
Common Flubs & Flaws
Champion Selling
Topic 4. Handling Objections & Rejections
Objection vs. Deflection vs. Rejection
Sales objection Handling techniques
Answer & Ask
Using Testimonials for Objections
Metrics of Sales Closure Process
Assessment
- Written Exam
- Practical Exam
Course Info
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 18-65 years old
Funding Eligibility Criteria
Self-sponsored learners (individuals)
- Singapore Citizens and Singapore Permanent Residents aged 21 and above.
- Up to 50% course fee funding. Singapore Citizens aged 40 and above receive up to 70% under the Mid-career Enhanced Subsidy (MCES).
- Singapore Citizens aged 25 and above can pay the remaining fee with SkillsFuture Credit.
Company-sponsored learners
- Singapore Citizens and Singapore Permanent Residents who are direct employees of the sponsoring company.
- Up to 50% course fee funding, or up to 70% for employees of SMEs (Enhanced Training Support for SMEs) and for Singapore Citizens aged 40 and above. An SME has no more than 200 employees or an annual turnover of no more than $100 million.
- Employers can also claim Absentee Payroll funding for employees who attend during working hours.
- Eligible companies can offset their out-of-pocket fees with SkillsFuture Enterprise Credit (SFEC).
Conditions for all funded learners
- Attendance is taken digitally with Singpass for every session, including the assessment.
- You must complete the course and pass all assessments (assessed as Competent).
- If these conditions are not met, the funding is clawed back and the learner or employer pays the full course fee.
- 9% GST is charged on the full course fee before funding.
- Promo and discount codes cannot be used on funded courses.
- Any balance after funding can be paid in cash, with SkillsFuture Credit, with PSEA (Singapore Citizens with a PSEA), or partly reimbursed by UTAP for NTUC members.
How to Apply SkillsFuture Credit Claim for Individuals
Singapore Citizens aged 25 and above can use their SkillsFuture Credit (base tier) to pay the course fee after funding. The $4,000 mid-career top-up cannot be used for this course.
- Register for this course as self-sponsored and tell us you will use SkillsFuture Credit. Do not pay the amount you plan to claim.
- We email you an invoice showing the course fee after funding.
- From 60 days before the course starts, and no later than the course start date, log in to MySkillsFuture with Singpass and click Claim credits.
- Click Submit a Claim and search for this course by its course code, TGS-2025052342.
- Select your class start date, enter the course fee payable after funding and the amount of credit to claim, then upload the invoice (PDF, JPG or PNG, under 4MB).
- Review, accept the terms and click Agree and Submit. The credit is paid directly to us; processing can take up to 14 working days.
Changing or withdrawing: cancel the claim on MySkillsFuture at least one day before the course starts. If your class date changes, cancel the claim and submit a new one with the new date.
How to Apply SkillsFuture Enterprise Credit (SFEC)
SFEC helps companies pay for employee training. The current SFEC ends on 30 November 2026, and a redesigned SFEC starts on 1 December 2026.
Current SFEC: classes ending on or before 30 November 2026
- Eligible companies received a one-off $10,000 credit, notified by letter to their Corppass administrator. Eligibility generally required at least 3 Singapore Citizen or PR employees and Skills Development Levy contributions.
- SFEC covers up to 90% of the company's out-of-pocket course fee after other subsidies.
- Check your company's SFEC eligibility and balance on EnterpriseSG.
- Register your Singapore Citizen or PR employee for a class that ends by 30 November 2026, as company-sponsored, and pay the course fee after funding.
- Your employee attends and completes the course. We submit the attendance and assessment results to SWDA.
- No separate claim is needed. SFEC is calculated automatically once the course fee grant is approved and is paid quarterly to your company's IRAS GIRO or PayNow Corporate account.
Any unused balance of the current SFEC expires on 30 November 2026.
Redesigned SFEC from 1 December 2026
Companies with at least 3 resident employees receive a fresh $10,000 in an online SFEC wallet that offsets out-of-pocket fees upfront at enrolment, instead of reimbursing them afterwards. SWDA has not yet published the support rates and claim steps; see OurWorkforce or our SFEC guide.
How to Apply UTAP (NTUC Members)
NTUC members can claim 50% of the unfunded course fee under the Union Training Assistance Programme (UTAP), capped at $250 a year (aged below 40) or $500 a year (aged 40 and above). The cap is shared with UTAP claims for AI tool subscriptions.
Eligibility: you must be an NTUC member paying full membership fees, with your membership paid up before and during the course and when you claim. The course must not be fully paid for by your employer or another source.
- Make sure your NTUC membership is paid up before the course starts.
- Register for this course with us and pay the course fee after funding and SkillsFuture Credit.
- Attend at least 75% of the course and sit all assessments.
- Within 6 months after the course ends, go to the NTUC U Portal, open UTAP under E-services, log in with Singpass and choose Course Fee Claim.
- Enter the nett course fee you paid (after all subsidies and SkillsFuture Credit, including GST), and upload your invoice or receipt and your certificate or result slip (PDF, JPG or PNG, up to 5MB each).
- NTUC usually pays the claim within 4 weeks of submission.
Read more in our UTAP guide.
How to Apply PSEA
Singapore Citizens with a Post-Secondary Education Account (PSEA), which stays open until around the year you turn 31, can use it to pay the course fee after funding for PSEA-approved courses. You can also use a sibling's PSEA after your own has been used up.
- Check that this course shows the PSEA tag on its MySkillsFuture page.
- Check your PSEA balance on MOE's Student Finance System with Singpass.
- Download and complete the PSEA withdrawal form, then submit it to us.
- We submit the withdrawal request to MOE. You (and your sibling, if you are using their account) authorise it in the Student Finance System. Nothing is withdrawn without this authorisation.
- MOE pays us directly. If you have already paid, we refund the amount covered by PSEA.
More details: MOE PSEA overview.
Appeal Process
If you disagree with an assessment decision, you have the right to appeal.
- When the assessor gives you feedback, say whether you agree with the outcome. If you agree, you and the assessor sign the Assessment Summary Record; if you disagree, do not sign it.
- Discuss the decision with the assessor or the assessment manager first.
- If you are still not satisfied, tell the assessor you intend to appeal. The assessor records this in the feedback section of the Assessment Summary Record and informs the assessment manager.
- Lodge your appeal within 7 days, giving your reasons, using the Candidate Appeal Form. The assessor can help you write and lodge it.
- An Assessment Appeal Panel reviews the information from you and the assessor and makes a decision. A record of the appeal and its outcome is kept.
- You will be told the outcome within 2 weeks of lodging the appeal. The panel's decision is final.
Job Roles
Job Roles
- Sales Manager
- Business Development Manager
- Sales Executive
- Client Relationship Manager
- Account Manager
- Customer Success Manager
- Sales Consultant
- Sales Trainer
- Inside Sales Specialist
- Territory Sales Manager
- Retail Sales Manager
- B2B Sales Representative
- Key Account Executive
- Sales Coordinator
- Corporate Sales Manager
- Sales Analyst
- Regional Sales Manager
- Channel Sales Manager
- Marketing and Sales Consultant
- Sales Operations Specialist
Trainers
Trainers
Allen Wong is a digital marketing strategist and entrepreneur with a proven record of generating over $5 million in revenue through data-driven campaigns and customer-centric branding. As CEO and founder of Medistation Pte Ltd, he leads business growth through innovative marketing automation, analytics, and strategic partnerships. With strong expertise in digital communications, CRM, and content marketing, Allen has helped numerous clients increase engagement, retention, and conversion across diverse industries. He is also an ACLP-certified adult educator who integrates technology with human insight to enhance business development training.
In this course, Allen focuses on empowering professionals to adopt empathy-driven communication and storytelling in modern sales. His modules emphasize how digital tools and data can complement emotional intelligence in customer engagement. Participants learn how to identify client needs, personalize interactions, and create persuasive narratives that inspire trust, resulting in stronger relationships and sustainable sales growth.
Ray Teoh is a seasoned sales leader and digital marketing professional with over 20 years of experience leading regional teams across Singapore, Malaysia, and China. He has held senior leadership roles at companies such as Singapore Press Holdings, Innity Limited, and iClick Interactive Asia, achieving over 400 percent revenue growth and turning loss-making operations into profitable ones. A certified ACLP trainer and experienced business coach, Ray has trained numerous professionals in sales management, digital strategy, and personal leadership through programs with SIRS (Nanyang Polytechnic) and the Singapore Productivity Centre.
In this course, Ray leverages his extensive corporate sales background to teach empathy-driven selling techniques that prioritize understanding customer motivations and building trust. His sessions bridge traditional sales methods with modern digital engagement, helping participants learn how to listen actively, uncover client needs, and present solutions with authenticity. Learners walk away equipped to influence effectively and sustain long-term customer relationships through emotional intelligence and professional empathy.
Stanley Teo is a senior consultant and executive coach with extensive experience in leadership development, communication, and client engagement. With a background in senior management at the Housing & Development Board and sustainability consultancy, Stanley has led diverse teams and mentored professionals in high-impact relationship management. A CQI/IRCA-certified auditor and Associate Certified Coach with the International Coaching Federation, he brings a balanced perspective of technical discipline and interpersonal mastery to his training.
In this course, Stanley focuses on developing participants’ interpersonal communication and coaching-style selling techniques. His sessions emphasize self-awareness, emotional regulation, and active listening as essential components of empathetic sales leadership. Through reflective exercises and practical frameworks, participants learn to engage customers with sincerity and confidence, fostering stronger partnerships that drive long-term business success.
Patrick Foo Kuen Sun is a professional adult educator and learning facilitator specializing in interpersonal communication, team effectiveness, and people-centric leadership. A graduate of the Institute for Adult Learning with the WSQ Advanced Certificate in Training and Assessment, Patrick has extensive experience coaching professionals to improve relationship management and service delivery. His facilitation style blends empathy with structured communication frameworks, helping learners connect authentically while maintaining professional clarity and purpose.
In the Closing Sales with Empathy-Driven People-Focused Selling course, Patrick guides learners to cultivate emotional intelligence as a core selling advantage. His sessions explore how empathy can be systematically applied to uncover client needs, resolve objections, and create win-win outcomes. Participants develop confidence in using people-focused strategies to close sales effectively while building long-term, trust-based relationships with customers.
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