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Instructor-led Classroom Adult Training in Singapore - Modular Fast Track Skill-Based Trainings

Complete Facebook Marketing & Advertising Course

This is a full 2 days comprehensive training on Facebook Marketing and Advertising.

Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot.

The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. And last but not least, Megan reveals tips for mimicking A/B testing of ads and generating more leads.

Course Highlights

  • Understanding Facebook ad types
  • Setting up an advertising account with Facebook
  • Identifying and targeting your primary audience
  • Choosing a budget
  • Writing Facebook ads
  • Boosting page posts
  • Creating and scheduling reports
  • Improving ad performance
  • Understanding Facebook's ad policies
  • Using the Power Editor
  • Managing ads and campaigns in bulk
  • Bulk uploading ad images
  • Managing pages
  • Creating custom audiences
  • Duplicating ads
  • Using conversion pixels
  • Setting up roles and permissions in Facebook Business Manager
  • Retargeting ads
  • Conducting A/B tests on Facebook ads

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

Click the links below to apply. Note that you need to register the course first.

For Singaporeans: SkillsFuture Credit

For Company: SSG Training Grant

For NTUC Members: UTAP

Course Code: CRS-N-0042581

Course Booking

$498.00 (GST-exclusive)
$532.86(GST-inclusive)

Course Date

Course Time

* Required Fields

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Day 1

Topic 1: Introduction to Social Media

  • Overview of Social Media
  • 10 Benefits of using Social Media

Topic 2: Define Target Audience Using Buyer Personas

  • Introduction to Buyer Personas
  • Creation of Buyer Personas

Topic 3: Facebook Page and Facebook Group

  • Introduction to Facebook Fan Page
  • Introduction to Facebook Group

Topic 4: Building a Facebook Fan Page

  • Fan Page Creation

Topic 5: Facebook Marketing Fundamentals

  • Introduction to different Ad tools
  • Advertising Campaign Structure
  • Types of Facebook Ads and Placements
  • Facebook Ads Policy

Topic 6: Understanding Key Advertising Metrics

  • Introduction to Key Metrics and Terminologies

Topic 7: Facebook Ad Set Up

  • Setting Up the Ad Manager
  • Creating an Ad Campaign
  • Managing Facebook Ads

Topic 8: Other Facebook Advertising Options

  • Using Different Advertising Options based on Objective

Topic 9: Facebook Pixel for Remarketing

  • Introduction to Remarketing and Facebook Pixel
  • Custom Audiences

Topic 10: Formulate Facebook Marketing Strategies

  • Steps to Craft Winning Marketing Strategies
  • Using Analytics Data to Evaluate Performance

Topic 11: Leveraging on Facebook Publishing Tool

  • Using Publishing Tool to Increase Productivity

Topic 12: Driving Engagement with Great Content

  • Content Best Practices
  • Integrating Creative Elements into Ads

Day 2

Topic 13 . How to Use Facebook Power Editor

  • What is Power Editor?
  • How to navigate Power Editor

Topic 14. How to Manage Ads and Campaigns with Power Editor

  • Structure of advertisements
  • How to create ads and campaigns
  • Manage ads and campaigns in bulk
  • Manage campaigns in bulk with Excel
  • How to bulk upload ad images
  • How to organize campaigns
  • Understand bid nuances

Topic 15. Manage Pages with Power Editor

  • Published and unpublished page posts

Topic 16. How to Work with Custom Audiences

  • Custom audiences in Ads Manager
  • Custom audiences with web traffic
  • Create a lookalike audience
  • Use custom audiences in ads

Topic 17. Advanced Power Editor Features

  • Create duplicate ads with different targeting
  • Create duplicate ads with different images
  • Move ads between accounts

Topic 18. How to Use the Facebook Pixel

  • How to create the Facebook pixel
  • How to use the Facebook pixel with Google Tag Manager
  • How to optimize for conversions

Topic 19 . Facebook Business Manager

  • How to set up your business on Facebook
  • How to navigate Business Manager
  • How to set up roles and permissions

Topic 20. Facebook Retargeting

  • How to retarget on Facebook
  • How to use a third-party retargeting platform
  • Overview of Facebook Marketing Partners

Topic 21. Advanced Advertising Tips

  • A/B testing on Facebook
  • Lead generation techniques

Course Admin

Nil

Who Should Attend

  • Marketeers who want to use Facebook advertising effectively
  • Business owner who want to use Facebook advertising to improve sales and fans

Trainers

Facebook Marketing TrainerRyan Kwa is an independent management consultant and trainer, specialising in the product management and digital marketing fields, with over 8 years of marketing experience. Ryan continues to seek greater knowledge and skills after he graduated from the Royal Melbourne Institute of Technology with a Bachelor in Business Marketing Degree. To ensure that he stays current to the emerging trends and continuously improve, he went on to pursue several professional accreditations such as the Certified Internet Marketer, Blackblot Product Management Professionals and WSQ Advanced Certificate in Training and Assessment (5th Version).

 Ryan started his career in the Marine and Offshore industry where he handled the industry’s first B2B e-commerce platform in S.E.A and led its’ subsidiary’s ISO team as Management Representative, achieving the ISO qualification in its 1st attempt. Equipped with a strong foundation of marketing methodologies and concepts, Ryan moved on to the Healthcare industry where he served as a Marketing Manager and led the marketing department to improve Click-through rate by 11.34%; Sales Conversion Rate by 8% and client subscription by 25% after a series of rebranding and revision of marketing strategies. He provides consultation, training and coaching in the strategic and operational aspects of management, product management, digital marketing, social media marketing, data analytics.”

Facebook Marketing TrainerBenjamin is an expert in rapidly growing businesses with digital marketing strategies. He has trained clients to produce multiple 5 figure profit from campaigns with digital marketing strategies. With his digital marketing firm, Benjamin has advised leaders and entrepreneurs with businesses that gross $200,000 - $800,000 on expanding and automating their businesses online.

Benjamin and his training team have done work with organizations like Hotel Jen, Defence Science and Technology Agency, National University of Singapore, Nayang Technological University, Propnex, Emicakes, and many more.

He has worked with multi award winning entrepreneurs and authors. His past work spans industries such as manufacturing, human resources, trading, insurance, property, e-commerce and many more.

He is a sought after trainer, digital marketer and entrepreneur.

He has trained thousands of entrepreneurs, leaders and students on digital marketing, entrepreneurship and rapid growth strategies. Using advanced marketing strategies, Benjamin has reached over tens of thousands of viewers for his clients. Benjamin has a Bachelor of Business Administration. He has completed the Advanced Certificate in Training and Assessment (ACTA) course under the Workforce Development Board(WDA).

Facebook Marketing TrainerIn digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.

Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.

Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.

He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Facebook TrainerAng How Siang is the Co-founder of Lead Ninja PTE LTD, a company that helps client generate B2B or B2C leads via linkedin or facebook. Having over 5years of experience in the Internet marketing world, Howsiang is extremely proficient and knowledgeable in almost all aspect of digital paid advertising. Being versatile in the digital marketing wrold has help him and his clients generate high 5 to 6 figures worth of revenues by using a wide array of marketing platforms and funnels. His clients comes from multiple different industries such as fitness, seminars, SaaS and etc... He has also trained more than 10 batches of students in the digital marketing space and has gotten raving reviews from them as well.

Facebook Marketing TrainerNagarajan Manjula is a Google certified, Data Driven Digital Marketing Manager (ASEAN & India) with more than 5 years hands on expertise in Digital Marketing for B2B, B2C & E-commerce. She as a proven track record in driving Sales through Quality lead generation, including , Slashing the campaign costs by 50% & doubling the leads generation for the current employer through CRO, Strategized development of Business Intelligence tool for Marketing Performance & Sales funnel reporting., Accelerated Business organically & consistently with Zero marketing cost through SEO & Growth Hacking in Shan Energy Pvt Ltd

Facebook Marketing TrainerSuren started building websites at age 13 and is a full stack digital marketer with extensive experience in Digital Analytics, SEO, SEM, Online Lead Generation, Growth Hacking, Conversion Rate Optimization and Social Media advertising. He has helped companies grow their online business by over 300%. He comes from an academic background of Marketing and Business Administration. He is interested in all things tech and helping organizations capitalize on the massive opportunities available in the digital sphere.

Facebook Marketing TrainerWong Cheok Lup is a data driven & hands-on practitioner in digital marketing, who has acquired more than 10 years of expertise in web development, web analytics, enterprise level SEO, paid search, and performance marketing strategies & tactics. He has worked with established global firms - GlobalSources.com, Accenture Interactive, SAP, educational institutions - Singapore Management University (SMU), small-medium businesses (SMBs/SMEs), and start-ups.

Located in Singapore, he has worked with diverse stakeholders: digital product managers/owners, developers, UI designers, web analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, Australia, China, India & UK to implement scalable & cost-efficient solutions and drive incremental business growth successfully.

Facebook Digital Marketing TrainerGavin is currently the Managing Partner of Disruptive Digital, a full-service digital agency based in Singapore offering creative, innovative & effective digital marketing campaigns that are driven by ROI.

He is a proven and certified digital marketing professional with over 8 years of experience in strategy consulting and/or marketing strategy across multiple industries. He has strong passion for and knowledge of technology, emerging media, and the Internet with specific interactive strategy experience.

His deep passion for entrepreneurship and online marketing had led to the inception of his first agency, Chris Cooper Group, in October 2008.

Facebook TrainerAidah Omar is a digital marketing consultant with a strong focus on lead generation. Since 2008, Aidah Omar has brought many of her client’s websites from obscurity to being ranked in Page One of Google’s Search Results. As a certified Google AdWords consultant she has generated over 50,000 warm leads in 12 various industries using the power of online marketing alone.

Facebook Marketing TrainerJolyn is a well diverse digital marketer raised in a digital media saturated world. She started as a career in the digital marketing field as a media apprentice at 19 years old. With more than 3 years of experience, she is well verse in Paid Advertising (Facebook, SEM, Analytics, Adobe Marketing). She is currently working at Adobe Systems Pte Ltd, managing accounts in Adobe's advertising platform, Adobe media optimizer.

She has help many local and international organisations use digital media to create delightful experiences across all touch-points, from design to content to advertising, creating a seamless offline-to-online experience. As a millennia herself, she constantly come up with new methods of operation in response to millennials’ distaste for advertising as well as their increased social-media use and thirst for new technology.

Digital Marketing TrainerRachel is a well-diversified digital marketing professional with 3 years experience in the digital sphere. She is experienced in Paid Social (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Social Activations etc) & Paid Search (adwords search, display GDN, youtube and doubleclick).

Her regional experience stretches from Singapore to Hong Kong, Malaysia, Vietnam, Philippines, Korea, Taiwan, Thailand, India, Indonesia, Australia, UK, Germany and USA. Her clients are mainly Philips Medical, Levi's, Uniqlo, Fuji Xerox, Red Cross, Far East Hospitality, The Hour Glass, Sentosa Harbourfront Business Association, World Kitchen Asia, Parkway Cancer Centre, Asia Malls, Ginza Calla, Republic Polytechnic etc.

She strives for 100% digital and 200% human.

Facebook Marketing TrainerMyron Tay is a founding partner of Otaku Interactive, a 8 year old full-service digital agency with offices in Singapore and Taiwan with a proven track record in getting digital marketing/content initiatives off the ground for both MNCs and SMEs.

He is a hands-on practitioner of SEO, SEM, Online Lead Generation, Growth Hacking and Social Media Marketing, crafting digital solutions for companies including Aon Insurance, American Express, SwissBelhotel, Banyan Tree and Airmarket Express. Today, with an comprehensive network in Beijing, he is dedicated to bringing local companies into China;

Customer Reviews (28)

will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
There should be more hands on application (Posted on 5/29/2020)
Might Consider Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
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Please update the training materials to the latest version. Should not add in the old technology/ statistic in the slides.
The trainer tried the best to teach what we required (Posted on 10/31/2019)
Will Recommend Review by Course Participant/Trainee
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Should provide updated course material (Posted on 10/31/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Ryan Kwa is a very knowledgeable about his subject and shares his experience very well. He is not content with just imparting knowledge, but also to seeks to ensure relevance to the participant's industry sector. (Posted on 6/30/2019)
Will Recommend Review by Course Participant/Trainee
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2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Trainer Ryan is very knowledgeable and a good teacher. His way of teaching is made easily understandable and I felt I benefitted a lot from this course. My experience on Facebook marketing has widen on the horizon and I strongly recommend people looking to do the same to look no further, just look for Ryan! (Posted on 5/30/2019)
Will Recommend Review by Course Participant/Trainee
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3. How do you find the training environment
. (Posted on 5/8/2019)
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. (Posted on 4/28/2019)
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. (Posted on 2/24/2019)
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. (Posted on 1/11/2019)
Will Recommend Review by Course Participant/Trainee
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. (Posted on 1/10/2019)
Will Recommend Review by Course Participant/Trainee
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2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The trainer, Ryan Kwa, is keen to share his comprehensive knowledge and checks frequently that participants are keeping up with both context and practical aspects of the course (Posted on 1/9/2019)
Will Recommend Review by Course Participant/Trainee
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. (Posted on 10/21/2018)
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. (Posted on 10/21/2018)
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. (Posted on 8/5/2018)
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Liked it very much that Ben went straight to the hands on aspect rather than following the slides, Ben knows his stuff and offered very good tips. Thank you! (Posted on 7/23/2018)
Will Recommend Review by Course Participant/Trainee
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Participants to create a Facebook page for use in course beforehand (Posted on 7/22/2018)
Will Recommend Review by Course Participant/Trainee
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. (Posted on 7/12/2018)
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. (Posted on 7/11/2018)
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. (Posted on 7/4/2018)
Will Recommend Review by Course Participant/Trainee
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3. How do you find the training environment
The font size of content of the paper course note is not large enough to be clearly visiible, especially the diagrams to illustrate how things work.

Providing empty spaces at the left-side sides of the course note is not necessary as this will sacrifice the visibility of the diagrams. (Posted on 7/3/2018)

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