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Complete Facebook Marketing & Advertising Training

Complete Facebook Marketing & Advertising Training

51 Review(s) | Add Your Review

Dive deep into the world of Facebook Marketing and Advertising with our comprehensive training at Tertiary Courses. This course is designed to equip participants with a profound understanding of the diverse ad types offered by Facebook and how to effectively set up an advertising account. Gain insights into identifying and targeting primary audiences, selecting appropriate budgets, and writing compelling ads that boost page posts. Participants will explore the intricacies of creating and scheduling reports, managing ad campaigns and pages in bulk, and implementing strategies to improve ad performance consistently. This course elucidates Facebook's ad policies and the utilization of the Power Editor to manage ads effectively.

Become proficient in managing various ad campaigns, bulk uploading ad images, creating custom audiences, and duplicating ads. This course delves into the practical aspects of using conversion pixels, setting up roles and permissions in Facebook Business Manager, and effectively retargeting ads. The structured learning process enables participants to conduct A/B tests on Facebook ads meticulously, optimizing their ad strategies. Whether you are a novice or experienced marketer, this course offers extensive knowledge and practical skills in Facebook marketing and advertising, enabling you to enhance your advertising efforts and achieve measurable results in your marketing endeavors.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

No funding is available for this course.

UTAP

Eligible NTUC members can apply for 50% cash rebate of the unfunded fee from UTAP, capped at $250 per year. Click here to submit UTAP

For WSQ funding, please checkout the details at WSQ - Social Media Marketing on Facebook

Course Code: C526

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$498.00 (GST-exclusive)

$542.82 (GST-inclusive)

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
On-Site Training (5 pax and above)

Course Date * Course Date

Course Time * Course Time: No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Name(s) on Certificate *

NRIC (Last 3 Digits and Alphabet)

Additional Message or Emails for Course Notification

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Course Details

Topic 1: Plan a Facebook Social Media Marketing Campaign

Overview of Facebook Social Media platform
Examples of Facebook Advertisements
Map Out Customer Journey Using Customer Personas Tools
Competitive and Audience Analysis Using Facebook Audience Insights
Develop a Facebook Social Marketing Plan

Topic 2: Create a Facebook Social Media Marketing Campaign

Market Penetration Potential of Facebook in the Local Context
Create Facebook Group or Facebook Page for Company/Brand
Optimize Facebook Page for Greater Discoverability
Create Ads on Facebook Ads Manager
Anatomy of Facebook Ads Campaign Structure (Campaign, Ad Set, Ad levels)
Audience, Budget, Scheduling and Placement Optimization
Copyright and Intellectual Property Considerations

Topic 3: Measure Facebook Social Media Marketing Performance

Create and Install Facebook Pixel to Collect Performance Data
Understand Key Social Media performance and Advertising ROI Metrics
Set up Custom and Automated Reporting
Retargeting Strategies and Dynamics Ads

Topic 4: Optimize Facebook Social Media Marketing Performance

Optimize Content and Ads based on Customer Behaviour
Tools for Social Media Scheduling
Compare Facebook Platform to other Social Media Platforms

Topic 5: Manage Facebook Social Media Community

Manage Consumer Reviews and User-Generated Content
Strategies to Grow, Sustain and Foster Advocacy in Social Media Communities
Establish Social Media Objectives

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Social Media Manager
Digital Marketing Specialist
Content Strategist
Brand Manager
Community Manager
Influencer Marketing Coordinator
E-commerce Marketing Specialist
Advertising Campaign Manager
Public Relations Specialist
Marketing Analyst
Event Promoter
Customer Engagement Specialist
Social Media Designer
Affiliate Marketer
Business Development Manager (online focus)

Trainers

Kesston Tang: Kesston Tang started his an entrepreneur journey as Affiliate Marketing, currently he has been providing coaching and developing consultation to his Client’s, such as Online Presence Marketing/Management as a whole in managing their portfolios that helps his client’s in gross profits of ROI (150% - 200%). He has more than 2 decades of experiences in

Supply Chain (Warehouse Management) and Information and Communications Technology (ICT) sector, thus he had implemented across many multiply MNC and government agencies of major multi-million dollars in project management that delivered results in the success of S$324.5 million projectization.

Kesston Tang is ACTA certified and Professional Body accreditation endorsed certified in PMP, ITIL, CEH, CHFI, SOC Analyst (CSA), MCSA and TOGAF. As of now, concurrently doing his Doctor of Business Administration (DBA) programme and Master in Education (NTU). He had graduated with a Master of Business in Enterprise Resource Planning (VU) and Master Certificate on CIO (NUS), Graduate Certificate in Information Technology Management (NUS). He has conducted numerous National WSQ and NICF training in Singapore.

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Armand Abdul Rahim: Armand Abdul Rahim is a ACTA certified trainer. Armand Rahim has more than 20 years ICT experience that spans across Asia Pacific region. His primary domain of expertise and experience is on Leadership & Management, Digital & Product Marketing and Project Management.Armand graduated with MSc in Marketing Management. He is currently serving as Adjunct Lecturer with DeepNovaSG and London School of Business Finance. He have gotten Masters in Marketing Management, Diploma in Adult & Continuing Education (DACE), Advanced Certification in Training & Development (ACTA), Post Graduate Diploma in Business Marketing, Diploma in Information Technology. Have 20+ years experience in InfoComm Technology and 10+ years in Product & Program Management.

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales.&nbspAn AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results

Customer Reviews (51)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

print out not too small please :) and thank you for sharing the trainer's slides as per request.
(Posted on 8/13/2020)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

The course materials should be printed before lesson starts and not to send for print during lesson. (Posted on 7/16/2020)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

more walk-thru examples

i have a better understanding of Facebook's tools & strategy; to use for brand marketing (Posted on 6/7/2020)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

There should be more hands on application (Posted on 5/29/2020)

Might Consider Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Please update the training materials to the latest version. Should not add in the old technology/ statistic in the slides.
The trainer tried the best to teach what we required (Posted on 11/1/2019)