Course Information

  • Sessions 2 days
  • Duration 16 hrs
  • Level Beginner
  • Assessment 2 hrs

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Skills Framework

TSC Title
Content Strategy-5
TSC Code
ICT-SNM-5004-1.1

Funding Validity

Funding for this course is valid from 5 Sep 2023 to 4 Sep 2027. Register and complete the course within this period to qualify for funding support.

Learning Outcomes

By the end of the course, learners will be able to:

  • LO1: Establish an overall strategy for AI-generated content and the target audience for the organisation.
  • LO2: Evaluate and align marketing content ideas to ensure they serve business goals.
  • LO3: Develop a plan for managing marketing content with a content management system.

Course Brochure

Certification

  • Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.
  • OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ - Generative AI for Content Creation

Course Code: TGS-2023037589
  • WSQ
  • SFC
  • PSEA
  • SFEC
  • Absentee Payroll
  • MCES
  • Free AI Subscription
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What's This Course About

This course introduces participants to the dynamic field of Generative AI (GenAI) for content creation, focusing on developing a comprehensive content strategy that leverages AI tools to meet organizational goals. Participants will learn how to define their AI-generated content strategy objectives, identify their target audience, and understand the role of tools like ChatGPT in crafting engaging content. The course emphasizes the importance of aligning AI-generated content with business strategies, ensuring content not only captivates but also converts.

Beyond the basics, the course delves into the ethical and legal dimensions of using AI in content creation. It covers prompt engineering best practices, evaluating content ideas through market research, and the selection of suitable content management systems for AI-generated content. Participants will come away with a solid plan for managing their marketing content, equipped to navigate the emerging trends and ethical considerations in AI content delivery, ensuring their content strategy remains both innovative and responsible.

6 Months Free AI Subscription

Complete this course and, as a Singapore Citizen aged 18 or above, redeem a 6-month free subscription to a premium AI tool — ChatGPT Plus, Google AI Pro, Manus AI, Microsoft 365 Personal or Singtel AI Pass — so you can keep practising what you learn.

After the course, SWDA emails you a redemption form; choose your tool within 60 days. One subscription per person, and the course must end on or after 16 Sep 2026. How redemption works

WSQ Funding

Full Fee $800.00 Before GST
GST $72.00 9% of fee
Baseline Nett $472.00 SG/PR age 21+ · 50% funded
MCES / SME Nett $312.00 SG age 40+ · 70% funded
SkillsFuture Enterprise Credit (SFEC)

Eligible companies can use their $10,000 SFEC to cover up to 90% of out-of-pocket course fees for classes ending on or before 30 Nov 2026. A redesigned SFEC starts on 1 Dec 2026.

View on SkillsFuture for Business

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used.

Direct Application on SkillsFuture Portal

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

Check PSEA Eligibility

  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form, then submit the completed form to us:

PSEA Withdrawal FormSubmit PSEA Form

Course FeeBefore Funding

$800.00 (GST-exclusive)
$872.00 (GST-inclusive)

Course Date

Course Time

* Required Fields

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1: Introduction to Content Strategy and AI Generative Tools

Overview of AI-generated content

Organizational priorities and strategy in using AI-generated content

Defining AI-generated content strategy objectives

Establish roles of ChatGPT and generative AI in content strategy

Establishing a target audience for AI-generated content

Topic 2: Evaluate AI-Generated Content

Best prompt engineering practices for AI-generated content

Evaluate AI-generated content ideas for market research and digital marketing

Align AI-generated marketing content to business strategies

Topic 3: Ethical and Legal Concerns of Managing AI-Generated Content

Emerging trends in AI ethical and legal concerns in AI-generated content delivery

Develop a plan for managing AI-generated content

Determine a suitable management system for AI-generated content

Assessment

  • Written Exam
  • Practical Exam

Course Info

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 21 - 65 years old

Minimum Software/Hardware Requirement

Software:

You will need the following for this course:

Hardware: Windows PC or Mac laptop

Funding Eligibility Criteria

Self-sponsored learners (individuals)

  • Singapore Citizens and Singapore Permanent Residents aged 21 and above.
  • Up to 50% course fee funding. Singapore Citizens aged 40 and above receive up to 70% under the Mid-career Enhanced Subsidy (MCES).
  • Singapore Citizens aged 25 and above can pay the remaining fee with SkillsFuture Credit.

Company-sponsored learners

  • Singapore Citizens and Singapore Permanent Residents who are direct employees of the sponsoring company.
  • Up to 50% course fee funding, or up to 70% for employees of SMEs (Enhanced Training Support for SMEs) and for Singapore Citizens aged 40 and above. An SME has no more than 200 employees or an annual turnover of no more than $100 million.
  • Employers can also claim Absentee Payroll funding for employees who attend during working hours.
  • Eligible companies can offset their out-of-pocket fees with SkillsFuture Enterprise Credit (SFEC).

Conditions for all funded learners

  • Attendance is taken digitally with Singpass for every session, including the assessment.
  • You must complete the course and pass all assessments (assessed as Competent).
  • If these conditions are not met, the funding is clawed back and the learner or employer pays the full course fee.
  • 9% GST is charged on the full course fee before funding.
  • Promo and discount codes cannot be used on funded courses.
  • Any balance after funding can be paid in cash, with SkillsFuture Credit, with PSEA (Singapore Citizens with a PSEA).

How to Apply SkillsFuture Credit Claim for Individuals

Singapore Citizens aged 25 and above can use their SkillsFuture Credit (base tier) to pay the course fee after funding. The $4,000 mid-career top-up cannot be used for this course.

  1. Register for this course as self-sponsored and tell us you will use SkillsFuture Credit. Do not pay the amount you plan to claim.
  2. We email you an invoice showing the course fee after funding.
  3. From 60 days before the course starts, and no later than the course start date, log in to MySkillsFuture with Singpass and click Claim credits.
  4. Click Submit a Claim and search for this course by its course code, TGS-2023037589.
  5. Select your class start date, enter the course fee payable after funding and the amount of credit to claim, then upload the invoice (PDF, JPG or PNG, under 4MB).
  6. Review, accept the terms and click Agree and Submit. The credit is paid directly to us; processing can take up to 14 working days.

Changing or withdrawing: cancel the claim on MySkillsFuture at least one day before the course starts. If your class date changes, cancel the claim and submit a new one with the new date.

How to Apply SkillsFuture Enterprise Credit (SFEC)

SFEC helps companies pay for employee training. The current SFEC ends on 30 November 2026, and a redesigned SFEC starts on 1 December 2026.

Current SFEC: classes ending on or before 30 November 2026

  • Eligible companies received a one-off $10,000 credit, notified by letter to their Corppass administrator. Eligibility generally required at least 3 Singapore Citizen or PR employees and Skills Development Levy contributions.
  • SFEC covers up to 90% of the company's out-of-pocket course fee after other subsidies.
  1. Check your company's SFEC eligibility and balance on EnterpriseSG.
  2. Register your Singapore Citizen or PR employee for a class that ends by 30 November 2026, as company-sponsored, and pay the course fee after funding.
  3. Your employee attends and completes the course. We submit the attendance and assessment results to SWDA.
  4. No separate claim is needed. SFEC is calculated automatically once the course fee grant is approved and is paid quarterly to your company's IRAS GIRO or PayNow Corporate account.

Any unused balance of the current SFEC expires on 30 November 2026.

Redesigned SFEC from 1 December 2026

Companies with at least 3 resident employees receive a fresh $10,000 in an online SFEC wallet that offsets out-of-pocket fees upfront at enrolment, instead of reimbursing them afterwards. SWDA has not yet published the support rates and claim steps; see OurWorkforce or our SFEC guide.

How to Apply PSEA

Singapore Citizens with a Post-Secondary Education Account (PSEA), which stays open until around the year you turn 31, can use it to pay the course fee after funding for PSEA-approved courses. You can also use a sibling's PSEA after your own has been used up.

  1. Check that this course shows the PSEA tag on its MySkillsFuture page.
  2. Check your PSEA balance on MOE's Student Finance System with Singpass.
  3. Download and complete the PSEA withdrawal form, then submit it to us.
  4. We submit the withdrawal request to MOE. You (and your sibling, if you are using their account) authorise it in the Student Finance System. Nothing is withdrawn without this authorisation.
  5. MOE pays us directly. If you have already paid, we refund the amount covered by PSEA.

More details: MOE PSEA overview.

How to Claim the Free AI Tools Subscription

Singapore Citizens aged 18 and above who complete this course can redeem a free 6-month subscription to ChatGPT Plus, Google AI Pro, Manus AI, Microsoft 365 Personal or Singtel AI Pass (six AI tools). The course must end on or after 16 September 2026, and each person can redeem one subscription only, however many eligible courses they take.

  1. Optionally, take the AI Ready Quiz on MySkillsFuture to check your AI readiness level.
  2. Enrol in this course, which carries the Free AI subscription label on MySkillsFuture.
  3. Attend and successfully complete all course requirements.
  4. Watch for the redemption email from SWDA with the subscription request form (check your spam folder).
  5. Choose your AI tool and submit the form within 60 days of receiving the email. You cannot change your choice afterwards.
  6. Follow the activation instructions in the confirmation email.

Full details: MySkillsFuture and our claim guide.

Appeal Process

If you disagree with an assessment decision, you have the right to appeal.

  1. When the assessor gives you feedback, say whether you agree with the outcome. If you agree, you and the assessor sign the Assessment Summary Record; if you disagree, do not sign it.
  2. Discuss the decision with the assessor or the assessment manager first.
  3. If you are still not satisfied, tell the assessor you intend to appeal. The assessor records this in the feedback section of the Assessment Summary Record and informs the assessment manager.
  4. Lodge your appeal within 7 days, giving your reasons, using the Candidate Appeal Form. The assessor can help you write and lodge it.
  5. An Assessment Appeal Panel reviews the information from you and the assessor and makes a decision. A record of the appeal and its outcome is kept.
  6. You will be told the outcome within 2 weeks of lodging the appeal. The panel's decision is final.

Job Roles

Job Roles

  • Content Strategist
  • Digital Marketing Specialist
  • Brand Manager
  • Social Media Manager
  • SEO Specialist
  • Content Creator
  • Blogging Strategist
  • E-commerce Marketing Manager
  • Public Relations Specialist
  • Digital Advertising Planner
  • Multimedia Producer
  • Creative Director
  • Digital Transformation Lead
  • Copywriter
  • MarTech Specialist

Trainers

Trainers

Dr. Alfred Ang has built his own AI content engines, so WSQ Generative AI for Content Creation is grounded in systems he runs rather than in theory. He is a full-stack AI developer, Agentic AI solution architect, courseware developer and corporate trainer, and the Managing Director, CIO, CTO and Chief Instructional Designer of Tertiary Infotech Academy Pte Ltd, where he designs Skills Framework-aligned WSQ and IBF programmes and translates complex technologies into practical learning. His public GitHub portfolio includes a self-hosted, AI-powered content management system for Singapore training providers built on Next.js and the Claude Agent SDK, with AI content generation, a weekly auto-blog scheduler and SEO and lead capture built in; a similar AI-powered CMS for Tertiary Infotech Academy with a self-improving chatbot; a tool that turns any topic into a narrated video with AI-generated scripts, voiceover and animated scenes for TikTok and YouTube formats; an automated YouTube video production pipeline that researches, scripts and renders videos from a web-form request; a logo maker that generates options with Gemini or OpenAI; and a social media publishing platform that posts to 22 platforms with scheduling and analytics. He holds a Certificate in AI Ethics and Governance (Senior Professional) from NTU, Microsoft Certified AI Engineer Associate (AI-102) and AWS Certified AI Practitioner credentials, and a PhD in Electrical Engineering from NUS. As a former Distinguished Toastmaster, he also understands how audiences respond to clear, engaging communication, and earlier in his career he founded OSWeb2Design Singapore Pte Ltd, which offered web development, ebook publishing and digital marketing services.

These experiences shape a course that treats generative AI as part of a content strategy, not a shortcut. Learners begin by examining how AI-generated content fits organisational priorities, defining strategy objectives, identifying a target audience and establishing the roles ChatGPT and other generative tools should play, so that AI serves the strategy rather than dictating it. He then focuses on evaluating AI-generated content, teaching prompt engineering practices that produce on-brand drafts, and using AI to generate and test ideas for market research and digital marketing before aligning the results with business goals. Learners compare outputs from different tools and prompts, and score them for accuracy, tone, originality and fit with the target audience. The third topic addresses ethical and legal concerns, including copyright, disclosure, accuracy, bias and data privacy, drawing directly on his AI ethics and governance training. Learners then develop a plan for managing AI-generated content and consider which management system suits their organisation, a question he can answer from experience of building content management systems with review steps and scheduled publishing. He emphasises human review at every stage, because quality, accuracy and brand voice remain the author's responsibility. As an ACTA-certified trainer and DACE-certified curriculum developer, he runs practical exercises on real content briefs, so participants leave with a strategy, prompts and a governance plan they can apply at work. Learners who want to see his work for themselves are welcome to browse his GitHub portfolio at https://github.com/alfredang and connect with him on LinkedIn at https://www.linkedin.com/in/angchewhoe/

Allen Wong is a multimedia designer and creative technology educator with extensive experience in visual communication, digital media production and interactive content design. Having worked in both creative agencies and corporate training environments, he specialises in turning conceptual ideas into impactful multimedia experiences using tools such as Adobe Creative Cloud and AI-powered design applications. His expertise spans digital storytelling, video editing and content creation, helping learners merge creativity with technology to communicate effectively.

In this WSQ course, Generative AI for Content Creation, Allen guides participants in using generative AI within a clear content strategy. Learners define objectives for AI-generated content, establish the roles of ChatGPT and other generative AI tools, identify target audiences, apply prompt engineering best practices, and evaluate AI-generated content ideas for market research and digital channels. His sessions are practical and hands-on, using GenAI tools for ideation, image generation and content enhancement. By combining visual design principles with AI-driven creativity, Allen helps participants produce high-quality, engaging content that supports organisational goals and resonates with today's digital audiences.

James Lee is a digital media and IT educator who has taught professionals and students in AI-powered creativity, visual design and digital storytelling. He has over two decades of experience in multimedia production, digital communication and creative technology, and is an Adobe Certified Expert and ACLP-qualified trainer. His training emphasises accessibility and innovation, enabling participants to use emerging digital tools confidently and creatively, and he is known for blending traditional design expertise with AI-driven tools.

In WSQ Generative AI for Content Creation, James focuses on integrating generative AI into the creative process to enhance ideation and productivity. Participants define AI-generated content strategy objectives that match organisational priorities, establish the roles of ChatGPT and other generative AI tools, and identify their target audience. They then apply prompt engineering best practices, evaluate AI-generated content ideas for market research and digital marketing, and align content to business strategy, before developing a plan for the ethical and legal management of AI-generated content. Blending traditional design expertise with AI-driven tools, James equips learners to create dynamic, visually appealing and data-informed digital content.

Review

Customer Reviews (54)

will recommend Review by Course Participant/Trainee
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. (Posted on 3/6/2025)
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. (Posted on 3/6/2025)
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. (Posted on 3/6/2025)
will recommend Review by Course Participant/Trainee
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My Daryl Loke was not only well-versed in the field of AI but he was also a very patient and competent trainer for using the AI tools to generate creative and engaging content. It was an informative, interesting and insightful course and will definitely recommend my friends and colleagues to join this course. KUDOS TO Mr Daryl! (Posted on 3/6/2025)
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. (Posted on 1/31/2025)

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