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WSQ - Generative AI for Social Media Marketing

Sessions 2 days
Duration 16 hrs
Level Beginner
Assessment 2 hrs

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

TSC Title: Social Media Marketing
TSC Code: RET-OTO-4007-1.1

Funding for this course is valid from 7 Mar 2021 to 6 Mar 2027. Register and complete the course within this period to qualify for funding support.

By the end of the course, learners will be able to

LO1: Develop a plan and objectives for social marketing campaign
LO2: Evaluate social market opportunities and the feasibility of various social media platforms
LO3: Create a social media marketing campaign using generative AI and monitor its outcome.
LO4: Evaluate the usage of generative AI social media campaigns and its impact on the organization

Download Course Brochure

Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ - Generative AI for Social Media Marketing

Course Code: TGS-2021003023

WSQ
SFC
PSEA
SFEC
Absentee Payroll
MCES

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Are you ready to supercharge your brand's online presence with the power of AI? Dive into Generative AI for Social Media Marketing, where you'll discover how tools like ChatGPT and AI image and video generators can transform the way you plan, create and run social media campaigns. In this comprehensive course, we'll equip you with the knowledge and skills to develop a data-driven social media marketing plan, evaluate the right platforms for your business, and produce engaging AI-generated posts, visuals and ad copy in a fraction of the time.

By the end of this course, you'll be able to build a complete AI-powered social media campaign, from audience analysis and content creation to performance tracking and optimization, and evaluate its impact on your organization. Plus, with up to 70% WSQ funding subsidy available, this is an opportunity you can't afford to miss. Join us today and take your brand's social media presence to the next level!

Full Fee $720.00 Before GST

GST $64.80 9% of fee

Baseline Nett $424.80 SG/PR age 21+ · 50% funded

MCES / SME Nett $280.80 SG age 40+ · 70% funded

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.

View on SkillsFuture for Business

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used.

Direct Application on SkillsFuture Portal

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

Check PSEA Eligibility

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form, then submit the completed form to us:

PSEA Withdrawal Form Submit PSEA Form

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Topic 1: Plan a Social Media Marketing Campaign with Generative AI

Overview of generative AI tools for social media marketing

Examples of AI-generated social media advertisements

Map out customer journey using AI-assisted customer persona tools

Competitive and audience analysis using AI-powered audience insights

Develop a social media marketing plan with generative AI

Topic 2: Evaluate Social Media Marketing Opportunities and Platforms

Social media competitive and audience evaluation using AI-powered audience insights

Feasibility and comparison of using various social media platforms

Advantages of applying generative AI across social media platforms

Topic 3: Create a Social Media Marketing Campaign with Generative AI

Market penetration potential of AI-driven social media marketing in the local context

Create social media photo and video posts with generative AI

AI-assisted captions, hashtags and location tagging

Anatomy of an AI-optimized social media ads campaign structure

Privacy, copyright and responsible AI considerations

Topic 4: Evaluate Social Media Marketing Performance with Generative AI

Create and install tracking pixels to collect performance data

Understand key social media performance and advertising ROI metrics

Set up custom and automated reporting with generative AI

Manage consumer reviews and user-generated content with AI

Audience, budget, scheduling and placement optimization using AI

AI tools for social media scheduling

Retargeting strategies

Written Exam
Practical Exam

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity.

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee

Employer Sponsored Trainee

Singapore Citizens or Singapore Permanent Residents of age 21 and above
From 1 October 2023, attendance-taking for SWDA's (formerly SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.
Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
From 1 October 2023, attendance-taking for SWDA's (formerly SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

SkillsFuture Credit:

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

PSEA:

To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
Scroll down to "Keyword Tags" to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.
And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA.
Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding:

$4.50 per hour, capped at $100,000 per enterprise per calendar year.
AP funding will be computed based on the actual number of training hours attended by the trainee.

SFEC:

If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SWDA would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
SkillsFuture Enterprise Credit (SFEC) Microsite

Steps to Apply Skills Future Claim

The staff will send you an invoice with the fee breakdown.
Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

Note

SWDA subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

The candidate has the right to disagree with the assessment decision made by the assessor.
When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
The candidate must lodge the appeal within 7 days, giving reasons for appeal
The assessor can help the candidate with writing and lodging the appeal.
he assessment manager will collect information from the candidate & assessor and give a final decision.
A record of the appeal and any subsequent actions and findings will be made.
An Assessment Appeal Panel will be formed to review and give a decision.
The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
Please click the link below to fill up the Candidates Appeal Form.

Job Roles

Social Media Manager
Social Media Marketing Specialist
Content Creator
Digital Marketing Strategist
Brand Manager
Influencer Manager
Community Manager
E-commerce Marketing Specialist
Social Media Analyst
Influencer (looking to enhance business partnerships)
Creative Director (digital focus)
PR Specialist (with social media emphasis)
Ad Campaign Manager
Digital Branding Specialist
Event Promoter (leveraging social media).

Trainers

Ray Teoh is an ACLP-certified trainer with more than 23 years of experience in digital marketing, sales management, and business leadership. He has held senior roles at Singapore Press Holdings, Innity, and iClick Interactive, where he achieved milestones such as driving 400% revenue growth and leading regional expansion into Southeast Asia and China. Currently Director of eDragon Group, he advises businesses on leveraging social and digital platforms such as Instagram, Douyin, and WeChat for brand growth.
In his generative AI marketing training, Ray focuses on combining AI-assisted content creation, analytics, and engagement strategies to help learners build impactful social media campaigns. He emphasizes how generative AI can be used to strengthen brand identity, increase customer loyalty, and generate leads. With his wealth of industry leadership and digital expertise, Ray equips participants with the skills to design and execute high-impact AI-powered social media strategies.

Allen Wong is a digital marketing strategist and entrepreneur with extensive experience in social media management, campaign optimization, and brand engagement. As CEO and Founder of Medistation Pte. Ltd., he successfully generated over $5 million in revenue through targeted online marketing campaigns. His expertise spans SEO, SEM, CRM, and advanced analytics, with a strong focus on leveraging Instagram and other social platforms for lead generation and customer retention.
In his generative AI-focused training, Allen emphasizes actionable strategies for running high-conversion social media campaigns. His sessions cover AI-assisted content creation, ad optimization, and campaign analytics, equipping learners with practical knowledge to maximize reach and ROI. By combining entrepreneurial success with digital strategy expertise, he empowers participants to confidently use generative AI as a growth engine for their businesses.

Patrick Foo is an ACLP-certified trainer with more than 15 years of professional experience in business development, sales, and digital marketing. He has trained learners across diverse industries in adopting digital platforms to grow their businesses, focusing on social media strategies and customer engagement. His career background in sales and marketing provides him with a strong foundation in creating customer-centric digital strategies that resonate with target audiences.
In his generative AI marketing training, Patrick emphasizes how small businesses and professionals can use AI tools to tell their brand stories effectively across social media. His sessions guide learners through optimizing profiles, creating engaging AI-generated content, and using generative AI tools to drive lead generation. By blending practical training with a business-focused approach, Patrick ensures participants gain confidence in applying AI-powered social media strategies to grow their reach and customer base.

Janice Ong is an ACLP-certified trainer and consultant with more than 20 years of experience in digital marketing, e-commerce, and business development. She has held senior roles at Creative Technology, where she managed worldwide e-commerce and sales operations, driving multimillion-dollar revenues. Since 2014, she has delivered WSQ and corporate training in SEO, SEM, and social media marketing, helping entrepreneurs and businesses maximize digital platforms.
In her generative AI training, Janice focuses on equipping learners with practical techniques to create customer-focused social media campaigns. Her sessions cover AI-driven content strategies, community engagement, and analytics interpretation to ensure businesses can attract and retain loyal audiences. By combining technical know-how with commercial insights, she helps learners build AI-powered social media campaigns that translate into tangible business results.