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WSQ - Generative AI for Social Media Marketing

Sessions 2 days
Duration 16 hrs
Level Beginner
Assessment 2 hrs

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

TSC Title: Social Media Marketing
TSC Code: RET-OTO-4007-1.1

Funding for this course is valid from 7 Mar 2021 to 6 Mar 2027. Register and complete the course within this period to qualify for funding support.

By the end of the course, learners will be able to

LO1: Develop a plan and objectives for social marketing campaign
LO2: Evaluate social market opportunities and the feasibility of various social media platforms
LO3: Create a social media marketing campaign using generative AI and monitor its outcome.
LO4: Evaluate the usage of generative AI social media campaigns and its impact on the organization

Download Course Brochure

Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ - Generative AI for Social Media Marketing

Course Code: TGS-2021003023

WSQ
SFC
PSEA
SFEC
Absentee Payroll
MCES

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Are you ready to supercharge your brand's online presence with the power of AI? Dive into Generative AI for Social Media Marketing, where you'll discover how tools like ChatGPT and AI image and video generators can transform the way you plan, create and run social media campaigns. In this comprehensive course, we'll equip you with the knowledge and skills to develop a data-driven social media marketing plan, evaluate the right platforms for your business, and produce engaging AI-generated posts, visuals and ad copy in a fraction of the time.

By the end of this course, you'll be able to build a complete AI-powered social media campaign, from audience analysis and content creation to performance tracking and optimization, and evaluate its impact on your organization. Plus, with up to 70% WSQ funding subsidy available, this is an opportunity you can't afford to miss. Join us today and take your brand's social media presence to the next level!

Full Fee $720.00 Before GST

GST $64.80 9% of fee

Baseline Nett $424.80 SG/PR age 21+ · 50% funded

MCES / SME Nett $280.80 SG age 40+ · 70% funded

SkillsFuture Enterprise Credit (SFEC)

Eligible companies can use their $10,000 SFEC to cover up to 90% of out-of-pocket course fees for classes ending on or before 30 Nov 2026. A redesigned SFEC starts on 1 Dec 2026.

View on SkillsFuture for Business

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used.

Direct Application on SkillsFuture Portal

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

Check PSEA Eligibility

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form, then submit the completed form to us:

PSEA Withdrawal Form Submit PSEA Form

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Topic 1: Plan a Social Media Marketing Campaign with Generative AI

Overview of generative AI tools for social media marketing

Examples of AI-generated social media advertisements

Map out customer journey using AI-assisted customer persona tools

Competitive and audience analysis using AI-powered audience insights

Develop a social media marketing plan with generative AI

Topic 2: Evaluate Social Media Marketing Opportunities and Platforms

Social media competitive and audience evaluation using AI-powered audience insights

Feasibility and comparison of using various social media platforms

Advantages of applying generative AI across social media platforms

Topic 3: Create a Social Media Marketing Campaign with Generative AI

Market penetration potential of AI-driven social media marketing in the local context

Create social media photo and video posts with generative AI

AI-assisted captions, hashtags and location tagging

Anatomy of an AI-optimized social media ads campaign structure

Privacy, copyright and responsible AI considerations

Topic 4: Evaluate Social Media Marketing Performance with Generative AI

Create and install tracking pixels to collect performance data

Understand key social media performance and advertising ROI metrics

Set up custom and automated reporting with generative AI

Manage consumer reviews and user-generated content with AI

Audience, budget, scheduling and placement optimization using AI

AI tools for social media scheduling

Retargeting strategies

Written Exam
Practical Exam

Course Info

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Minimum Software/Hardware Requirement

Software:

You will need the following for this course:

A free account on a generative AI assistant of your choice, e.g. ChatGPT, Google Gemini or Microsoft Copilot (the free tier is sufficient)
A free Canva account

Hardware: Windows PC or Mac laptop

Funding Eligibility Criteria

Self-sponsored learners (individuals)

Singapore Citizens and Singapore Permanent Residents aged 21 and above.
Up to 50% course fee funding. Singapore Citizens aged 40 and above receive up to 70% under the Mid-career Enhanced Subsidy (MCES).
Singapore Citizens aged 25 and above can pay the remaining fee with SkillsFuture Credit.

Company-sponsored learners

Singapore Citizens and Singapore Permanent Residents who are direct employees of the sponsoring company.
Up to 50% course fee funding, or up to 70% for employees of SMEs (Enhanced Training Support for SMEs) and for Singapore Citizens aged 40 and above. An SME has no more than 200 employees or an annual turnover of no more than $100 million.
Employers can also claim Absentee Payroll funding for employees who attend during working hours.
Eligible companies can offset their out-of-pocket fees with SkillsFuture Enterprise Credit (SFEC).

Conditions for all funded learners

Attendance is taken digitally with Singpass for every session, including the assessment.
You must complete the course and pass all assessments (assessed as Competent).
If these conditions are not met, the funding is clawed back and the learner or employer pays the full course fee.
9% GST is charged on the full course fee before funding.
Promo and discount codes cannot be used on funded courses.
Any balance after funding can be paid in cash, with SkillsFuture Credit, with PSEA (Singapore Citizens with a PSEA).

How to Apply SkillsFuture Credit Claim for Individuals

Singapore Citizens aged 25 and above can use their SkillsFuture Credit (base tier) to pay the course fee after funding. The $4,000 mid-career top-up cannot be used for this course.

Register for this course as self-sponsored and tell us you will use SkillsFuture Credit. Do not pay the amount you plan to claim.
We email you an invoice showing the course fee after funding.
From 60 days before the course starts, and no later than the course start date, log in to MySkillsFuture with Singpass and click Claim credits.
Click Submit a Claim and search for this course by its course code, TGS-2021003023.
Select your class start date, enter the course fee payable after funding and the amount of credit to claim, then upload the invoice (PDF, JPG or PNG, under 4MB).
Review, accept the terms and click Agree and Submit. The credit is paid directly to us; processing can take up to 14 working days.

Changing or withdrawing: cancel the claim on MySkillsFuture at least one day before the course starts. If your class date changes, cancel the claim and submit a new one with the new date.

How to Apply SkillsFuture Enterprise Credit (SFEC)

SFEC helps companies pay for employee training. The current SFEC ends on 30 November 2026, and a redesigned SFEC starts on 1 December 2026.

Current SFEC: classes ending on or before 30 November 2026

Eligible companies received a one-off $10,000 credit, notified by letter to their Corppass administrator. Eligibility generally required at least 3 Singapore Citizen or PR employees and Skills Development Levy contributions.
SFEC covers up to 90% of the company's out-of-pocket course fee after other subsidies.

Check your company's SFEC eligibility and balance on EnterpriseSG.
Register your Singapore Citizen or PR employee for a class that ends by 30 November 2026, as company-sponsored, and pay the course fee after funding.
Your employee attends and completes the course. We submit the attendance and assessment results to SWDA.
No separate claim is needed. SFEC is calculated automatically once the course fee grant is approved and is paid quarterly to your company's IRAS GIRO or PayNow Corporate account.

Any unused balance of the current SFEC expires on 30 November 2026.

Redesigned SFEC from 1 December 2026

Companies with at least 3 resident employees receive a fresh $10,000 in an online SFEC wallet that offsets out-of-pocket fees upfront at enrolment, instead of reimbursing them afterwards. SWDA has not yet published the support rates and claim steps; see OurWorkforce or our SFEC guide.

How to Apply PSEA

Singapore Citizens with a Post-Secondary Education Account (PSEA), which stays open until around the year you turn 31, can use it to pay the course fee after funding for PSEA-approved courses. You can also use a sibling's PSEA after your own has been used up.

Check that this course shows the PSEA tag on its MySkillsFuture page.
Check your PSEA balance on MOE's Student Finance System with Singpass.
Download and complete the PSEA withdrawal form, then submit it to us.
We submit the withdrawal request to MOE. You (and your sibling, if you are using their account) authorise it in the Student Finance System. Nothing is withdrawn without this authorisation.
MOE pays us directly. If you have already paid, we refund the amount covered by PSEA.

More details: MOE PSEA overview.

Appeal Process

If you disagree with an assessment decision, you have the right to appeal.

When the assessor gives you feedback, say whether you agree with the outcome. If you agree, you and the assessor sign the Assessment Summary Record; if you disagree, do not sign it.
Discuss the decision with the assessor or the assessment manager first.
If you are still not satisfied, tell the assessor you intend to appeal. The assessor records this in the feedback section of the Assessment Summary Record and informs the assessment manager.
Lodge your appeal within 7 days, giving your reasons, using the Candidate Appeal Form. The assessor can help you write and lodge it.
An Assessment Appeal Panel reviews the information from you and the assessor and makes a decision. A record of the appeal and its outcome is kept.
You will be told the outcome within 2 weeks of lodging the appeal. The panel's decision is final.

Job Roles

Social Media Manager
Social Media Marketing Specialist
Content Creator
Digital Marketing Strategist
Brand Manager
Influencer Manager
Community Manager
E-commerce Marketing Specialist
Social Media Analyst
Influencer (looking to enhance business partnerships)
Creative Director (digital focus)
PR Specialist (with social media emphasis)
Ad Campaign Manager
Digital Branding Specialist
Event Promoter (leveraging social media).

Trainers

Ray Teoh is an ACLP-certified trainer with more than 23 years of experience in digital marketing, sales management, and business leadership. He has held senior roles at Singapore Press Holdings, Innity, and iClick Interactive, where he achieved milestones such as driving 400% revenue growth and leading regional expansion into Southeast Asia and China. Currently Director of eDragon Group, he advises businesses on leveraging social and digital platforms such as Instagram, Douyin, and WeChat for brand growth.
In his generative AI marketing training, Ray focuses on combining AI-assisted content creation, analytics, and engagement strategies to help learners build impactful social media campaigns. He emphasizes how generative AI can be used to strengthen brand identity, increase customer loyalty, and generate leads. With his wealth of industry leadership and digital expertise, Ray equips participants with the skills to design and execute high-impact AI-powered social media strategies.

Allen Wong is a digital marketing strategist and entrepreneur with extensive experience in social media management, campaign optimization, and brand engagement. As CEO and Founder of Medistation Pte. Ltd., he successfully generated over $5 million in revenue through targeted online marketing campaigns. His expertise spans SEO, SEM, CRM, and advanced analytics, with a strong focus on leveraging Instagram and other social platforms for lead generation and customer retention.
In his generative AI-focused training, Allen emphasizes actionable strategies for running high-conversion social media campaigns. His sessions cover AI-assisted content creation, ad optimization, and campaign analytics, equipping learners with practical knowledge to maximize reach and ROI. By combining entrepreneurial success with digital strategy expertise, he empowers participants to confidently use generative AI as a growth engine for their businesses.

Patrick Foo is an ACLP-certified trainer with more than 15 years of professional experience in business development, sales, and digital marketing. He has trained learners across diverse industries in adopting digital platforms to grow their businesses, focusing on social media strategies and customer engagement. His career background in sales and marketing provides him with a strong foundation in creating customer-centric digital strategies that resonate with target audiences.
In his generative AI marketing training, Patrick emphasizes how small businesses and professionals can use AI tools to tell their brand stories effectively across social media. His sessions guide learners through optimizing profiles, creating engaging AI-generated content, and using generative AI tools to drive lead generation. By blending practical training with a business-focused approach, Patrick ensures participants gain confidence in applying AI-powered social media strategies to grow their reach and customer base.

Janice Ong is an ACLP-certified trainer and consultant with more than 20 years of experience in digital marketing, e-commerce, and business development. She has held senior roles at Creative Technology, where she managed worldwide e-commerce and sales operations, driving multimillion-dollar revenues. Since 2014, she has delivered WSQ and corporate training in SEO, SEM, and social media marketing, helping entrepreneurs and businesses maximize digital platforms.
In her generative AI training, Janice focuses on equipping learners with practical techniques to create customer-focused social media campaigns. Her sessions cover AI-driven content strategies, community engagement, and analytics interpretation to ensure businesses can attract and retain loyal audiences. By combining technical know-how with commercial insights, she helps learners build AI-powered social media campaigns that translate into tangible business results.