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WSQ - Claude Cowork for Email Marketing

Sessions 2 days
Duration 16 hrs
Level Beginner
Assessment 2 hrs

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

TSC Title: Integrated Marketing
TSC Code: ICT-SNM-3006-1.1

Funding for this course is valid from 2 Jan 2020 to 26 Jan 2028. Register and complete the course within this period to qualify for funding support.

LO1: Propose email marketing strategies to address intended objectives and target customers.
LO2: Manage newsletter audience for a particular market segment.
LO3: Develop effective email campaigns to meet email campaign objective.
LO4: Automate marketing process to improve efficiency.
LO5: Evaluate the effectiveness of marketing campaigns with analytics reports.

Download Course Brochure

Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ - Claude Cowork for Email Marketing

Course Code: TGS-2020503109

WSQ
SFC
PSEA
SFEC
Absentee Payroll
MCES

54 Review(s) | Add Your Review

This course equips participants with practical skills to use Claude Cowork to plan, create, manage, and optimise effective email marketing campaigns. Learners will explore how to conduct audience research, develop email marketing strategies, organise subscriber segments, and create personalised content for different customer profiles and stages of the customer journey.

Participants will use Claude Cowork to produce engaging subject lines, promotional emails, newsletters, welcome sequences, lead-nurturing campaigns, product announcements, and re-engagement messages. They will also learn to create reusable custom Skills based on real-world workflows, brand guidelines, writing styles, campaign templates, and quality standards to ensure consistent and brand-aligned communication.

The course covers connecting Claude Cowork with relevant business applications, documents, customer data, and marketing systems through Model Context Protocol (MCP) tools. Learners will design AI-assisted workflows for content production, campaign coordination, personalisation, review, and automation while maintaining human oversight, data privacy, and marketing compliance.

Participants will also use Claude Cowork to analyse campaign metrics, conduct A/B testing, identify engagement trends, and recommend improvements to content, segmentation, timing, and calls to action. By the end of the course, learners will be able to build scalable, AI-assisted email marketing workflows that improve productivity, customer engagement, conversions, and campaign performance.

Full Fee $720.00 Before GST

GST $64.80 9% of fee

Baseline Nett $424.80 SG/PR age 21+ · 50% funded

MCES / SME Nett $280.80 SG age 40+ · 70% funded

SkillsFuture Enterprise Credit (SFEC)

Eligible companies can use their $10,000 SFEC to cover up to 90% of out-of-pocket course fees for classes ending on or before 30 Nov 2026. A redesigned SFEC starts on 1 Dec 2026.

View on SkillsFuture for Business

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used.

Direct Application on SkillsFuture Portal

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

Check PSEA Eligibility

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form, then submit the completed form to us:

PSEA Withdrawal Form Submit PSEA Form

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Topic 1: Email Marketing Strategy and Campaign Planning with Claude Cowork

Topic 2: Audience Management, Segmentation and Personalisation

Topic 3: Creating Email Content and Campaigns with Custom Claude Skills

Topic 4: Email Marketing Automation with Claude Cowork and MCP Tools

Topic 5: Campaign Analytics, A/B Testing and Performance Optimisation

Written Exam
Practical Exam
Oral Questioning

Course Info

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.
Minimum 18 years old

Minimum Software/Hardware Requirement

Software:

You will need the following for this course:

A Claude Pro (or higher) subscription – required
Claude desktop app – free download

Hardware: Mac with Apple silicon (M1 or later), or a Windows 10/11 Pro, Enterprise or Education laptop (Cowork does not run on Intel Macs or Windows Home)

Funding Eligibility Criteria

Self-sponsored learners (individuals)

Singapore Citizens and Singapore Permanent Residents aged 21 and above.
Up to 50% course fee funding. Singapore Citizens aged 40 and above receive up to 70% under the Mid-career Enhanced Subsidy (MCES).
Singapore Citizens aged 25 and above can pay the remaining fee with SkillsFuture Credit.

Company-sponsored learners

Singapore Citizens and Singapore Permanent Residents who are direct employees of the sponsoring company.
Up to 50% course fee funding, or up to 70% for employees of SMEs (Enhanced Training Support for SMEs) and for Singapore Citizens aged 40 and above. An SME has no more than 200 employees or an annual turnover of no more than $100 million.
Employers can also claim Absentee Payroll funding for employees who attend during working hours.
Eligible companies can offset their out-of-pocket fees with SkillsFuture Enterprise Credit (SFEC).

Conditions for all funded learners

Attendance is taken digitally with Singpass for every session, including the assessment.
You must complete the course and pass all assessments (assessed as Competent).
If these conditions are not met, the funding is clawed back and the learner or employer pays the full course fee.
9% GST is charged on the full course fee before funding.
Promo and discount codes cannot be used on funded courses.
Any balance after funding can be paid in cash, with SkillsFuture Credit, with PSEA (Singapore Citizens with a PSEA).

How to Apply SkillsFuture Credit Claim for Individuals

Singapore Citizens aged 25 and above can use their SkillsFuture Credit (base tier) to pay the course fee after funding. The $4,000 mid-career top-up cannot be used for this course.

Register for this course as self-sponsored and tell us you will use SkillsFuture Credit. Do not pay the amount you plan to claim.
We email you an invoice showing the course fee after funding.
From 60 days before the course starts, and no later than the course start date, log in to MySkillsFuture with Singpass and click Claim credits.
Click Submit a Claim and search for this course by its course code, TGS-2020503109.
Select your class start date, enter the course fee payable after funding and the amount of credit to claim, then upload the invoice (PDF, JPG or PNG, under 4MB).
Review, accept the terms and click Agree and Submit. The credit is paid directly to us; processing can take up to 14 working days.

Changing or withdrawing: cancel the claim on MySkillsFuture at least one day before the course starts. If your class date changes, cancel the claim and submit a new one with the new date.

How to Apply SkillsFuture Enterprise Credit (SFEC)

SFEC helps companies pay for employee training. The current SFEC ends on 30 November 2026, and a redesigned SFEC starts on 1 December 2026.

Current SFEC: classes ending on or before 30 November 2026

Eligible companies received a one-off $10,000 credit, notified by letter to their Corppass administrator. Eligibility generally required at least 3 Singapore Citizen or PR employees and Skills Development Levy contributions.
SFEC covers up to 90% of the company's out-of-pocket course fee after other subsidies.

Check your company's SFEC eligibility and balance on EnterpriseSG.
Register your Singapore Citizen or PR employee for a class that ends by 30 November 2026, as company-sponsored, and pay the course fee after funding.
Your employee attends and completes the course. We submit the attendance and assessment results to SWDA.
No separate claim is needed. SFEC is calculated automatically once the course fee grant is approved and is paid quarterly to your company's IRAS GIRO or PayNow Corporate account.

Any unused balance of the current SFEC expires on 30 November 2026.

Redesigned SFEC from 1 December 2026

Companies with at least 3 resident employees receive a fresh $10,000 in an online SFEC wallet that offsets out-of-pocket fees upfront at enrolment, instead of reimbursing them afterwards. SWDA has not yet published the support rates and claim steps; see OurWorkforce or our SFEC guide.

How to Apply PSEA

Singapore Citizens with a Post-Secondary Education Account (PSEA), which stays open until around the year you turn 31, can use it to pay the course fee after funding for PSEA-approved courses. You can also use a sibling's PSEA after your own has been used up.

Check that this course shows the PSEA tag on its MySkillsFuture page.
Check your PSEA balance on MOE's Student Finance System with Singpass.
Download and complete the PSEA withdrawal form, then submit it to us.
We submit the withdrawal request to MOE. You (and your sibling, if you are using their account) authorise it in the Student Finance System. Nothing is withdrawn without this authorisation.
MOE pays us directly. If you have already paid, we refund the amount covered by PSEA.

More details: MOE PSEA overview.

Appeal Process

If you disagree with an assessment decision, you have the right to appeal.

When the assessor gives you feedback, say whether you agree with the outcome. If you agree, you and the assessor sign the Assessment Summary Record; if you disagree, do not sign it.
Discuss the decision with the assessor or the assessment manager first.
If you are still not satisfied, tell the assessor you intend to appeal. The assessor records this in the feedback section of the Assessment Summary Record and informs the assessment manager.
Lodge your appeal within 7 days, giving your reasons, using the Candidate Appeal Form. The assessor can help you write and lodge it.
An Assessment Appeal Panel reviews the information from you and the assessor and makes a decision. A record of the appeal and its outcome is kept.
You will be told the outcome within 2 weeks of lodging the appeal. The panel's decision is final.

Job Roles

Email Marketing Specialist
Digital Marketing Manager
Content Marketer
Marketing Automation Specialist
CRM Specialist
Brand Manager
E-commerce Manager
Marketing Coordinator
Business Owner
Freelance Marketer
Digital Sales Specialist
Online Community Manager
Lead Generation Specialist
Customer Engagement Manager
Newsletter Editor

Trainers

Dr. Alfred Ang combines a long history in digital marketing with hands-on engineering of the automation that now drives email campaigns. He holds Anthropic's Claude Certified Associate - Foundations certification. He founded OSWeb2Design Singapore Pte Ltd in 2007, offering web development, e-commerce, graphics design and digital marketing services, and today he is the founder of Tertiary Courses and Managing Director, CIO, CTO and Chief Instructional Designer of Tertiary Infotech Academy Pte Ltd, where he designs and delivers Skills Framework-aligned WSQ programmes. As a full-stack AI developer and Agentic AI solution architect, he builds with frameworks including the Claude Agent SDK and n8n. Several of his public GitHub projects deal directly with email and lead nurturing. malaysia_automation_setup adapts a Singapore auto-reply email workflow for Tertiary Courses Malaysia and Ghana, with Gmail OAuth and MailerLite subscriber synchronisation. ai-cms, built on the Claude Agent SDK, combines AI content generation, a weekly auto-blog scheduler and a self-improving lead-generation chatbot with built-in lead capture. bakerycourses-demo and n8n-investmentadvisor are lead-magnet websites with n8n-powered chatbots, and financialplanning is a lead-generation site with a gated checklist. He has also published a library of Claude Code skills for recurring content tasks such as LinkedIn posts. For measuring results, he is a Microsoft Certified Power BI Data Analyst (PL-300) and Data Scientist (DP-100), and he holds a Certificate in AI Ethics and Governance (Senior Professional) from NTU, a PhD in Electrical Engineering from NUS and a B.Sc (Hons) in Physics from NUS.

In this WSQ Claude Cowork for Email Marketing course, Dr. Ang takes learners through the full campaign cycle with Claude Cowork as their working partner. The first topic covers email marketing strategy and campaign planning, using Claude to research audiences, set objectives and map campaigns to the customer journey. The second topic, audience management, segmentation and personalisation, shows how to organise subscriber segments and tailor messages to different profiles and stages, with attention to consent and personal data. In the third topic learners create email content and campaigns with custom Claude Skills, turning brand guidelines, writing style and proven campaign formats into reusable skills that produce subject lines, newsletters, welcome sequences, lead-nurturing emails, product announcements and re-engagement messages consistently. Having published his own skills library, he shows how to keep each skill focused and easy to update. The fourth topic covers email marketing automation with Claude Cowork and MCP tools, connecting Claude to the platforms and data a marketing team uses, drawing on his own Gmail and MailerLite automation work. The final topic, campaign analytics, A/B testing and performance optimisation, has learners design tests, read open and click results, and use Claude to explain what changed and what to try next, checking every insight against the numbers. Sessions are hands-on, with each learner building a campaign for a realistic business scenario. As an ACTA-certified trainer and DACE-certified curriculum developer, he aligns the activities with the WSQ assessment so learners practise exactly what they will demonstrate. To see his marketing automation work, view his GitHub portfolio at https://github.com/alfredang and connect with him on LinkedIn at https://www.linkedin.com/in/angchewhoe/

Allen Wong is a forward-thinking digital marketing strategist with extensive experience in campaigns that combine data analytics, marketing automation and customer engagement. As CEO and Founder of Medistation Pte. Ltd., he has led digital initiatives that generated over $5 million in revenue and optimised return on ad spend (ROAS). His expertise spans CRM, email marketing, social media and analytics, and he has consulted for multiple organisations, crafting email campaigns that use AI assistants such as Claude Cowork to improve open rates, engagement and ROI. He holds certifications in SEO, digital marketing and adult learning.

In this WSQ course, Claude Cowork for Email Marketing, Allen takes participants through the full email marketing cycle with Claude Cowork. Learners plan email strategy and campaigns, manage audiences through segmentation and personalisation, create email content and campaigns with custom Claude Skills, automate email marketing with Claude Cowork and MCP tools, and use campaign analytics and A/B testing to optimise performance. His learner-centred approach draws on his CRM and email marketing experience to keep each step tied to business objectives. Participants leave equipped to design, execute and analyse high-converting email campaigns in a competitive digital landscape.

Patrick Foo is an ACTA-certified trainer with a solid background in digital marketing and campaign optimisation. With experience in adult education and corporate training, he specialises in breaking down complex marketing strategies into practical, easy-to-apply techniques for professionals across industries. His areas of expertise include email marketing, customer engagement and content optimisation, which make him well suited to guiding learners in creating AI-assisted email campaigns with Claude Cowork. He has trained diverse learners to use digital platforms for brand visibility and customer retention.

In Claude Cowork for Email Marketing, he takes learners through the full campaign cycle with an AI assistant at their side. Participants plan email strategy and campaigns with Claude Cowork, manage audiences through segmentation and personalisation, and create email content with custom Claude skills. They then automate campaigns using Claude Cowork and MCP tools, and finish with campaign analytics, A/B testing and performance optimisation. His sessions focus on practical applications such as list segmentation, automation workflows and analytics-driven improvement, blending theory with hands-on exercises so participants leave with the confidence and tools to build and manage high-converting email campaigns that drive measurable results.

Ray Teoh is a digital marketing professional with more than 23 years of experience leading marketing strategies across Singapore, Malaysia and Greater China. He has held senior leadership positions at Singapore Press Holdings, Innity and iClick Interactive, achieving milestones such as a 400% revenue increase at SPH and transforming iClick from losses to profitability. As Director of eDragon Group, he helps businesses use platforms such as Baidu, WeChat, Douyin and Ctrip for growth. An ACLP-certified trainer, he has run digital marketing workshops with SIRS (Nanyang Polytechnic) and the Singapore Productivity Centre, and his expertise spans SEO, SEM, social media, livestreaming and email marketing.

In this WSQ course, Ray shows learners how to use Claude Cowork to plan, create, manage and optimise high-converting email marketing campaigns. Participants develop email strategy and campaign plans with Claude Cowork, manage audiences through segmentation and personalisation, and create email content and campaigns with custom Claude Skills. They then automate email marketing with Claude Cowork and MCP tools, and analyse results through campaign analytics, A/B testing and performance optimisation. His practical insight into campaign design, automation and performance tracking helps participants tailor their email programmes to modern businesses targeting both local and international markets.

Review

Customer Reviews (54)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

my knowledge improve at email (Posted on 5/10/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 12/14/2022)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 6/21/2022)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 6/21/2022)

Lynn has a lot of experience with training and it shows Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

.Mailchimp is so hard and frustrating to "get" because it looks intuitive yet operates in its own way with its own terminology. It takes quite a few drills to get the concepts ingrained in my system. Lynn can anticipate such challenges so that's great. I am lucky that I got a one-to-one training session with her so I can focus on what I don't know in a more targeted manner.

Lynn has a lot of experience with training and it shows. I am glad she is strict and on task which simulates a real world experience that we experience everyday. I think you should bundle this course with a PDPA class by Lynn and any other suitably qualified trainers as it's imperative for businesses to understand such compliance issues to avoid crippling fines :-) (Posted on 12/14/2021)