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Claude Cowork for Email Marketing

Course Information

  • Sessions 2 days
  • Duration 16 hrs
  • Level Beginner
  • Assessment 2 hrs

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Skills Framework

TSC Title
Integrated Marketing
TSC Code
ICT-SNM-3006-1.1

Funding Validity

Funding for this course is valid from 2 Jan 2020 to 26 Jan 2028. Register and complete the course within this period to qualify for funding support.

Learning Outcomes

  • LO1: Propose email marketing strategies to address intended objectives and target customers.
  • LO2: Manage newsletter audience for a particular market segment.
  • LO3: Develop effective email campaigns to meet email campaign objective.
  • LO4: Automate marketing process to improve efficiency.
  • LO5: Evaluate the effectiveness of marketing campaigns with analytics reports.

Course Brochure

Download Course Brochure

Certification

  • Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.
  • OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ - Claude Cowork for Email Marketing

Course Code: TGS-2020503109
  • WSQ
  • SFC
  • PSEA
  • UTAP
  • SFEC
  • Absentee Payroll
  • MCES

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What's This Course About

This course equips participants with practical skills to use Claude Cowork to plan, create, manage, and optimise effective email marketing campaigns. Learners will explore how to conduct audience research, develop email marketing strategies, organise subscriber segments, and create personalised content for different customer profiles and stages of the customer journey.

Participants will use Claude Cowork to produce engaging subject lines, promotional emails, newsletters, welcome sequences, lead-nurturing campaigns, product announcements, and re-engagement messages. They will also learn to create reusable custom Skills based on real-world workflows, brand guidelines, writing styles, campaign templates, and quality standards to ensure consistent and brand-aligned communication.

The course covers connecting Claude Cowork with relevant business applications, documents, customer data, and marketing systems through Model Context Protocol (MCP) tools. Learners will design AI-assisted workflows for content production, campaign coordination, personalisation, review, and automation while maintaining human oversight, data privacy, and marketing compliance.

Participants will also use Claude Cowork to analyse campaign metrics, conduct A/B testing, identify engagement trends, and recommend improvements to content, segmentation, timing, and calls to action. By the end of the course, learners will be able to build scalable, AI-assisted email marketing workflows that improve productivity, customer engagement, conversions, and campaign performance.

WSQ Funding

Full Fee $720.00 Before GST
GST $64.80 9% of fee
Baseline Nett $424.80 SG/PR age 21+ · 50% funded
MCES / SME Nett $280.80 SG age 40+ · 70% funded
SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.

View on SkillsFuture for Business

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used.

Direct Application on SkillsFuture Portal

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year.

Submit UTAP Claim

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

Check PSEA Eligibility

  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form, then submit the completed form to us:

PSEA Withdrawal FormSubmit PSEA Form

Course FeeBefore Funding

$720.00 (GST-exclusive)
$784.80 (GST-inclusive)

Course Date

Course Time

* Required Fields

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1: Email Marketing Strategy and Campaign Planning with Claude Cowork

Topic 2: Audience Management, Segmentation and Personalisation

Topic 3: Creating Email Content and Campaigns with Custom Claude Skills

Topic 4: Email Marketing Automation with Claude Cowork and MCP Tools

Topic 5: Campaign Analytics, A/B Testing and Performance Optimisation

Assessment

  • Written Exam
  • Practical Exam
  • Oral Questioning

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.
  • Minimum 18 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee Employer Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents of age 21 and above
  • From 1 October 2023, attendance-taking for SWDA's (formerly SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.
  • Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
  • From 1 October 2023, attendance-taking for SWDA's (formerly SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

 SkillsFuture Credit: 

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

 PSEA:

  • To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
  • Scroll down to "Keyword Tags" to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

 Absentee Payroll (AP) Funding: 

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • AP funding will be computed based on the actual number of training hours attended by the trainee.

 SFEC:

  • If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SWDA would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
  • Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
  • SkillsFuture Enterprise Credit (SFEC) Microsite 

Steps to Apply Skills Future Claim

  • The staff will send you an invoice with the fee breakdown.
  • Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
  • Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
  • Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

  • Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

  • SWDA subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
  • All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
  • An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
  • UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
  • UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

  1. The candidate has the right to disagree with the assessment decision made by the assessor.
  2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
  3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
  4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
  5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
  6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
  7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
  8. The candidate must lodge the appeal within 7 days, giving reasons for appeal 
  9. The assessor can help the candidate with writing and lodging the appeal.
  10. he assessment manager will collect information from the candidate & assessor and give a final decision.
  11. A record of the appeal and any subsequent actions and findings will be made.
  12. An Assessment Appeal Panel will be formed to review and give a decision.
  13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
  14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
  15. Please click the link below to fill up the Candidates Appeal Form.

Job Roles

Job Roles

  • Email Marketing Specialist
  • Digital Marketing Manager
  • Content Marketer
  • Marketing Automation Specialist
  • CRM Specialist
  • Brand Manager
  • E-commerce Manager
  • Marketing Coordinator
  • Business Owner
  • Freelance Marketer
  • Digital Sales Specialist
  • Online Community Manager
  • Lead Generation Specialist
  • Customer Engagement Manager
  • Newsletter Editor

Trainers

Trainers

Allen Wong is a forward-thinking digital marketing strategist with extensive experience in driving high-impact campaigns that combine data analytics, marketing automation, and customer engagement. As CEO and Founder of Medistation Pte. Ltd., he has successfully led digital initiatives that generated over $5 million in revenue through innovative campaigns and optimized Return on Ad Spend (ROAS). His expertise spans CRM, email marketing, social media, and analytics, allowing him to design personalized strategies that maximize conversions and strengthen customer relationships.
Allen has consulted for multiple organizations, crafting email campaigns that leverage AI assistants like Claude Cowork to improve open rates, engagement, and ROI. With certifications in SEO, digital marketing, and adult learning, he brings both technical and pedagogical expertise to his training sessions. His learner-centered approach equips participants with practical skills to design, execute, and analyze high-converting email campaigns that meet business objectives in today’s competitive digital landscape.

Patrick Foo is an ACTA-certified trainer with a solid background in digital marketing and campaign optimization. With experience in adult education and corporate training,he specializes in breaking down complex marketing strategies into practical, easy-to-apply techniques for professionals across industries. His areas of expertise include email marketing, customer engagement, and content optimization, making him well-suited to guide learners in creating impactful AI-assisted email campaigns with Claude Cowork.
Patrick has trained diverse learners on how to leverage digital platforms for brand visibility and customer retention. His sessions focus on practical applications such as list segmentation, A/B testing, automation workflows, and analytics-driven improvements. By blending theory with hands-on exercises, Patrick ensures participants leave with the confidence and tools to build and manage high-converting email campaigns that drive measurable results.

Ray Teoh is a seasoned digital marketing professional with more than 23 years of experience leading marketing strategies across Singapore, Malaysia, and Greater China.He has held senior leadership positions at Singapore Press Holdings, Innity, and iClick Interactive, achieving milestones such as a 400% revenue increase at SPH and transforming iClick from losses to profitability. As Director of eDragon Group, he now helps businesses harness digital platforms such as Baidu, WeChat, Douyin, and Ctrip for growth and customer engagement.
An ACLP-certified trainer, Ray has conducted digital marketing workshops with institutions including SIRS (Nanyang Polytechnic) and the Singapore Productivity Centre.His expertise spans SEO, SEM, social media, livestreaming, and email marketing, making him highly effective in equipping learners with strategies for high-converting email campaigns. Through his sessions, participants gain practical insights into using Claude Cowork for campaign design, automation, and performance tracking, tailored to the needs of modern businesses targeting both local and international markets.

Review

Customer Reviews (54)

very good Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
v good (Posted on 1/11/2024)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
To have more examples and slides to be updated to the latest Mailchimp version/update (Posted on 1/11/2024)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Maybe offer a more advanced version beyond beginners.
Kesston was very knowledgeable about Mailchimp and was helpful in answering my queries regarding questions I had on problems faced using the software. (Posted on 12/12/2023)
Kesston is a very patience and ensure all topics are being covered. Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Kesston is a very patience and ensure all topics are being covered.
Ensure all questions are being answered.
Good trainer :) (Posted on 5/26/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 5/10/2023)

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