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Instructor-led Classroom Adult Training in Singapore - Modular Fast Track Skill-Based Trainings

Full Google Analytics Training

In this 2 days Google Analytics training course, the topics will cover from the basic fundamentals to the advanced techniques on using Google Analytics to analyse the performance of your digital marketing channels, visitor segmentation and their digital journey. This course focuses on using real-life business examples and hands-on practical exercises to guide you in understanding how web analytics can serve as a powerful insights tool for digital businesses.

Objectives:

  • Improve individual’s proficiency in Google Analytics, and assists them in making better well-informed decisions
  • Encourage individuals to analyse analytics data and derive actionables from insights

Course Highlights

  • Introduction to Google Analytics
  • Web Analytics Comparison: Page Tagging  v.s. Log File Analysis
  • Limitations of Google Analytics
  • Setting up Google Analytics Account, Property & Views
  • How Google Analytics count session visits?
  • Common use of referral exclusion
  • Linking Google AdWords, Google Search Console with Google Analytics
  • Creating conversion goals
  • Creating custom channel groupings
  • Tracking campaign performance
  • Measure website page load performance
  • Create event tracking
  • Setting up ecommerce tracking & enhanced ecommerce
  • Use of filters, segments, content groups, custom reports, custom dimensions, custom metrics,
  • Understanding attribution model – how Google Analytics assign credit for conversion goals to marketing channels
  • Use of Content Experiments to conduct simple A/B testing
  • Use customer segments as remarketing audience list for Google AdWords
  • Create tags in Google Tag Manager to fire off on your website

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

Click the links below to apply. Note that you need to register the course first.

For Singaporeans: SkillsFuture Credit

For Company: SSG Training Grant

Course Code: CRS-N-0035168

Course Booking

$498.00 (GST-exclusive)
$532.86(GST-inclusive)

Course Date

Course Time

* Required Fields

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Day 1

Module 1: Introduction to Google Analytics

  • What is Google Analytics?
  • Page Tagging (cookies) vs. Log File Analysis
  • Limitations of Google Analytics
  • Basic Terminology
  • Setup Google Analytics Account
  • Installing Tracking Code
  • Explore Admin Settings
  • Setup Goals in Admin Settings
  • Setup Google Search Console & Google AdWords
  • Explore Report Interface

Module 2: Audience Reports

  • Demographics Report
  • Geographical Report
  • Behavior Report
  • Technology Report
  • Mobile Report

Module 3 Acquisitions Reports

  • Channel Report
  • Source/Medium Report
  • Referrals Report
  • AdWords Reports
  • Search Console Reports
  • Social Reports
  • Campaigns Reports
    • All Campaign Report
    • Paid Keywords Report
    • Organic Keywords Report

Module 4 Behavior Reports

  • Site Content Reports
  • Site Speed Reports
  • Site Search Reports
  • Events Tracking & Reports

Module 5: Conversion Reports

  • Goals & Conversions
  • Goals Report

Module 6: Real Time Reports & Dashboard

 

Day 2

Module 7: Advanced Report Setup

  • Segments
  • Content Groupings & Content Group
  • Custom Dimensions & Metrics
  • Custom Reports
  • Filters

 Module 8: Ecommerce Tracking

  • Ecommerce Tracking
  • Enhanced Ecommerce

 Module 9: Analysing User Journey

  • User Flow Report
  • User Explorer Report

 Module 10: Analysing Performance of Digital Marketing Channels

  • Attribution Model
  • Multi-Channel Funnel (MCF) Reports
  • Content Experiments

Module 11: Integrating with Google AdWords & Google Tag Manager

  • Setup Remarketing Audiences for Google AdWords
  • Google Tag Manager

Course Admin

Nil

Who Should Attend

  • Business Owners who use Google Analytics to monitor web traffics to their websites
  • Digital Marketers who use Google Analytics to monitor web traffics

Trainers

Google Analytics Marketing TrainerRyan Kwa is an independent management consultant and trainer, specialising in the product management and digital marketing fields, with over 8 years of marketing experience. Ryan continues to seek greater knowledge and skills after he graduated from the Royal Melbourne Institute of Technology with a Bachelor in Business Marketing Degree. To ensure that he stays current to the emerging trends and continuously improve, he went on to pursue several professional accreditations such as the Certified Internet Marketer, Blackblot Product Management Professionals and WSQ Advanced Certificate in Training and Assessment (5th Version).

 Ryan started his career in the Marine and Offshore industry where he handled the industry’s first B2B e-commerce platform in S.E.A and led its’ subsidiary’s ISO team as Management Representative, achieving the ISO qualification in its 1st attempt. Equipped with a strong foundation of marketing methodologies and concepts, Ryan moved on to the Healthcare industry where he served as a Marketing Manager and led the marketing department to improve Click-through rate by 11.34%; Sales Conversion Rate by 8% and client subscription by 25% after a series of rebranding and revision of marketing strategies. He provides consultation, training and coaching in the strategic and operational aspects of management, product management, digital marketing, social media marketing, data analytics.”

Google Analytics TrainerSuren started building websites at age 13 and is a full stack digital marketer with extensive experience in Digital Analytics, SEO, SEM, Online Lead Generation, Growth Hacking, Conversion Rate Optimization and Social Media advertising. He has helped companies grow their online business by over 300%. He comes from an academic background of Marketing and Business Administration. He is interested in all things tech and helping organizations capitalize on the massive opportunities available in the digital sphere.

Google Analytics TrainerTimotheus Lee is a lecturer in UCD Michael Smurfit Graduate Business School, UCD (National University of Ireland, Dublin). He is also a senior Digital Marketing Consultant at Coleegs

Timotheus has 23 years of Digital Marketing experience, generated up to 8-figure revenue for clients, run ad campaigns with very high ROI (up to 20%), and ranked websites on 1st page that drove traffic, converted leads to customers, and increased revenue.

Google Analytics TrainerBenjamin is an expert in rapidly growing businesses with digital marketing strategies. He has trained clients to produce multiple 5 figure profit from campaigns with digital marketing strategies. With his digital marketing firm, Benjamin has advised leaders and entrepreneurs with businesses that gross $200,000 - $800,000 on expanding and automating their businesses online.

Benjamin and his training team have done work with organizations like Hotel Jen, Defence Science and Technology Agency, National University of Singapore, Nayang Technological University, Propnex, Emicakes, and many more.

He has worked with multi award winning entrepreneurs and authors. His past work spans industries such as manufacturing, human resources, trading, insurance, property, e-commerce and many more.

He is a sought after trainer, digital marketer and entrepreneur.

He has trained thousands of entrepreneurs, leaders and students on digital marketing, entrepreneurship and rapid growth strategies. Using advanced marketing strategies, Benjamin has reached over tens of thousands of viewers for his clients. Benjamin has a Bachelor of Business Administration. He has completed the Advanced Certificate in Training and Assessment (ACTA) course under the Workforce Development Board(WDA).

Google Analytics TrainerIn digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.

Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.

Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.

He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Google Analytics TrainerNagarajan Manjula is a Google certified, Data Driven Digital Marketing Manager (ASEAN & India) with more than 5 years hands on expertise in Digital Marketing for B2B, B2C & E-commerce. She as a proven track record in driving Sales through Quality lead generation, including , Slashing the campaign costs by 50% & doubling the leads generation for the current employer through CRO, Strategized development of Business Intelligence tool for Marketing Performance & Sales funnel reporting., Accelerated Business organically & consistently with Zero marketing cost through SEO & Growth Hacking in Shan Energy Pvt Ltd

Google Analytics TrainerWong Cheok Lup is a data driven & hands-on practitioner in digital marketing, who has acquired more than 10 years of expertise in web development, web analytics, enterprise level SEO, paid search, and performance marketing strategies & tactics. He has worked with established global firms - GlobalSources.com, Accenture Interactive, SAP, educational institutions - Singapore Management University (SMU), small-medium businesses (SMBs/SMEs), and start-ups.

Located in Singapore, he has worked with diverse stakeholders: digital product managers/owners, developers, UI designers, web analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, Australia, China, India & UK to implement scalable & cost-efficient solutions and drive incremental business growth successfully.

Google Analytics Marketing TrainerGavin is currently the Managing Partner of Disruptive Digital, a full-service digital agency based in Singapore offering creative, innovative & effective digital marketing campaigns that are driven by ROI.

He is a proven and certified digital marketing professional with over 8 years of experience in strategy consulting and/or marketing strategy across multiple industries. He has strong passion for and knowledge of technology, emerging media, and the Internet with specific interactive strategy experience.

His deep passion for entrepreneurship and online marketing had led to the inception of his first agency, Chris Cooper Group, in October 2008.

Google Analytics TrainerJolyn is a well diverse digital marketer raised in a digital media saturated world. She started as a career in the digital marketing field as a media apprentice at 19 years old. With more than 3 years of experience, she is well verse in Paid Advertising (Facebook, SEM, Analytics, Adobe Marketing). She is currently working at Adobe Systems Pte Ltd, managing accounts in Adobe's advertising platform, Adobe media optimizer.

She has help many local and international organisations use digital media to create delightful experiences across all touch-points, from design to content to advertising, creating a seamless offline-to-online experience. As a millennia herself, she constantly come up with new methods of operation in response to millennials’ distaste for advertising as well as their increased social-media use and thirst for new technology.

Google Analytics TrainerRachel is a well-diversified digital marketing professional with 3 years experience in the digital sphere. She is experienced in Paid Social (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Social Activations etc) & Paid Search (adwords search, display GDN, youtube and doubleclick).

Her regional experience stretches from Singapore to Hong Kong, Malaysia, Vietnam, Philippines, Korea, Taiwan, Thailand, India, Indonesia, Australia, UK, Germany and USA. Her clients are mainly Philips Medical, Levi's, Uniqlo, Fuji Xerox, Red Cross, Far East Hospitality, The Hour Glass, Sentosa Harbourfront Business Association, World Kitchen Asia, Parkway Cancer Centre, Asia Malls, Ginza Calla, Republic Polytechnic etc.

She strives for 100% digital and 200% human.

Google Analytics TrainerMyron Tay is a founding partner of Otaku Interactive, a 8 year old full-service digital agency with offices in Singapore and Taiwan with a proven track record in getting digital marketing/content initiatives off the ground for both MNCs and SMEs.

He is a hands-on practitioner of SEO, SEM, Online Lead Generation, Growth Hacking and Social Media Marketing, crafting digital solutions for companies including Aon Insurance, American Express, SwissBelhotel, Banyan Tree and Airmarket Express. Today, with an comprehensive network in Beijing, he is dedicated to bringing local companies into China;

Customer Reviews (21)

Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
the course covers all the required knowledge to know the basics of Google Analytics
Trainer was knowledgeable of the subject matter and tips he shared was very useful to quickly familiarise oneself with Google Analytics. (Posted on 4/15/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Suren is excellent trainer, explains concepts clearly, answers difficult questions patiently and gives industrial insights and tips to world of analytics. (Posted on 4/14/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Perhaps on the training environment, sometimes there are constructions going on and they can be quite discruptive.

I am very grateful towards the trainer (Suren), he is really very experience and helpful trainer for Google Analytics! As a user, we sometime do not know what we are asking, but Suren is able to tailor the solution to my problem statement! Furthermore, he assisted IRAS after the GA courses to clear our doubts and this really helps with our post-course study with GA. Really deepyly appreciate his helps and will definitely recommend his GA course to my agency. Thank you Mr. Suren! (Posted on 3/25/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The course content is useful but very heavy. It will be good if there are some summary notes or 1-page reference

It's a very good course and we learn alot from the Trainer Surin! (Posted on 2/13/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
I think a lot of time was wasted on him waiting for an answer from us. Eg. The trainer was showing how there is low sales during month of December and asked us why. There is no right or wrong answer; it could be Holiday period, bug etc and I think he should just inform us rather than wait for an answer as if someone is not familiar with marketing won't be able to derive such answers unless a scenario was given beforehand. (Posted on 2/12/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 8/18/2018)
Absolutely ok Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The professional competence of the instructors can create interest among participants and hands on training is one of the greatest attraction (Posted on 5/23/2018)
Boring, need more hands on Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
I would recommend to just learn through online website & videos unless you have full subsidies for the course.
Trainer read off the slides throughout the duration and provided adequate explanation for some parts with many links for us for future reference. Thus, I find the content extremely dry and would love more hands-on.
As for some parts, the trainer went through pretty quick where I could not process as the duration is quite long. I would suggest giving us a short break two hours after lunch since the class ended an hour early on day 2.

For the learning environment, I find the table space small and it was a bit noisy. (Posted on 3/6/2018)
Good websites recommendation Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
More hands on training and lesser explanation on theories would be better (Posted on 3/6/2018)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very good website references that trainer recommend. thanks (Posted on 12/5/2017)
Will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The trainer Mr Wong is knowledgeable and patient. (Posted on 11/24/2017)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 11/5/2017)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 11/5/2017)
Might Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Quite intensive for someone without much tech knowledge (Posted on 11/5/2017)
Rather intensive although it is very insightful Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
better projection system (Posted on 11/5/2017)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
More hands-on exercises preferred (Posted on 9/24/2017)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 9/7/2017)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Trainer could improve on presentation skills to make the content less dry (Posted on 6/7/2017)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
We started 2nd day an hour later cause projector cable was not working. A sparse cable within the room itself would have helped

The course is good and help to gain understanding in google analytics but the room was pretty stuffy when the day get hotter. (Posted on 6/7/2017)
Might Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Should split the days, instead of having it back to back. It is a bit tiring and dry (Posted on 5/21/2017)

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