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Agentic AI for Market Research

Course Information

  • Sessions 2 days
  • Duration 16 hrs
  • Level Beginner
  • Assessment 2 hrs

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Skills Framework

TSC Title
Market Research
TSC Code
ICT-SNM-3007-1.1

Funding Validity

Funding for this course is valid from 19 Dec 2022 to 18 Dec 2026. Register and complete the course within this period to qualify for funding support.

Learning Outcomes

By the end of the course, learners will be able to 

  • LO1: Determine data types and identify data sources using analytical tool.
  • LO2: Analyze market trends using reports to gather data and determine variables.
  • LO3: Analyze customer behavior and dynamics using explorations and forecasting techniques.
  • LO4: Evaluate the effectiveness of marketing efforts using modeling techniques, indicators, events and conversions.

Course Brochure

Download Course Brochure

Certification

  • Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.
  • OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ - Agentic AI for Market Research

Course Code: TGS-2022017520
  • WSQ
  • SFC
  • PSEA
  • UTAP
  • SFEC
  • Absentee Payroll
  • MCES

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What's This Course About

This course equips participants with practical skills to use Claude Cowork and agentic AI to conduct efficient, structured, and insight-driven market research. Learners will use Claude Cowork to define research objectives, formulate research questions, identify reliable information sources, analyse competitors, explore industry trends, and understand customer needs and behaviours.

Participants will learn how to connect Claude Cowork with relevant documents, datasets, business applications, and research sources through Model Context Protocol (MCP) tools. These integrations enable AI-assisted workflows for gathering, organising, comparing, and synthesising information from multiple sources while maintaining human oversight and verifying the reliability of findings.

The course also guides learners in creating custom Claude Skills from real-world market research processes. These reusable skills can support activities such as developing customer personas, analysing survey responses, conducting competitor comparisons, evaluating market opportunities, identifying emerging trends, and producing structured research reports. Participants will learn to incorporate research frameworks, templates, evaluation criteria, and reporting standards into repeatable workflows.

Through hands-on activities and practical business scenarios, learners will use Claude Cowork to transform complex information into clear findings, visual summaries, and actionable recommendations. By the end of the course, participants will be able to build an agentic market research workflow that improves research efficiency, strengthens evidence-based decision-making, and supports the development of effective marketing and business strategies.

WSQ Funding

Full Fee 800.00 Before GST
GST 72.00 9% of fee
Baseline Nett 472.00 SG/PR age 21+ · 50% funded
MCES / SME Nett 312.00 SG age 40+ · 70% funded
SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.

View on SkillsFuture for Business

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used.

Direct Application on SkillsFuture Portal

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year.

Submit UTAP Claim

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

Check PSEA Eligibility

  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form, then submit the completed form to us:

PSEA Withdrawal FormSubmit PSEA Form

Course FeeBefore Funding

MYR2,720.00 (GST-exclusive)
MYR2,964.80 (GST-inclusive)

Course Date

* Required Fields

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1: Identifying Market Research Data and Sources with Claude Cowork

Topic 2: Analysing Market Trends and Industry Developments

Topic 3: Customer Behaviour Analysis, Market Dynamics and Forecasting

Topic 4: Evaluating Marketing Effectiveness with Agentic AI Models and Indicators

Assessment

  • Written Exam
  • Practical Exam

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.
  • Minimum 18 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Sign up for free Google account

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee Employer Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents of age 21 and above
  • From 1 October 2023, attendance-taking for SWDA's (formerly SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.
  • Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
  • From 1 October 2023, attendance-taking for SWDA's (formerly SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

 SkillsFuture Credit: 

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

 PSEA:

  • To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
  • Scroll down to "Keyword Tags" to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

 Absentee Payroll (AP) Funding: 

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • AP funding will be computed based on the actual number of training hours attended by the trainee.

 SFEC:

  • If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SWDA would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
  • Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
  • SkillsFuture Enterprise Credit (SFEC) Microsite 

 

Steps to Apply Skills Future Claim

  • The staff will send you an invoice with the fee breakdown.
  • Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
  • Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
  • Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

  • Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

  • SWDA subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
  • All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
  • An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
  • UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
  • UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

  1. The candidate has the right to disagree with the assessment decision made by the assessor.
  2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
  3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
  4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
  5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
  6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
  7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
  8. The candidate must lodge the appeal within 7 days, giving reasons for appeal 
  9. The assessor can help the candidate with writing and lodging the appeal.
  10. he assessment manager will collect information from the candidate & assessor and give a final decision.
  11. A record of the appeal and any subsequent actions and findings will be made.
  12. An Assessment Appeal Panel will be formed to review and give a decision.
  13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
  14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
  15. Please click the link below to fill up the Candidates Appeal Form.

Job Roles

Job Roles

  • Market Research Analyst
  • Market Intelligence Specialist
  • Consumer Insights Analyst
  • Competitive Intelligence Analyst
  • Digital Marketing Specialist
  • Content Marketing Manager
  • E-commerce Manager
  • User Experience (UX) Researcher
  • Business Analyst
  • Strategy and Planning Executive
  • Product Manager
  • Brand Strategist
  • Customer Acquisition Specialist
  • Media Planner
  • Business Owner or Entrepreneur conducting market research

Trainers

Trainers

Janice Ong is a seasoned digital marketing and e-commerce professional with more than 20 years of experience spanning business development, SEO/SEM, and online marketing strategies. As a WSQ-certified ACLP trainer, she has delivered impactful training in digital marketing, e-commerce, and web analytics to diverse learners, from C-level executives to entrepreneurs and students. Her hands-on expertise in digital marketing, customer insights, and market analysis allows her to guide learners in applying agentic AI techniques to research markets, understand customers, and improve ROI.
In addition to her corporate track record leading global marketing initiatives at Creative Technology and other multinational firms, Janice has built a strong reputation as a freelance consultant, helping businesses achieve significant growth in online sales and customer engagement. Her ability to bridge strategic marketing with insight-driven research ensures participants gain not only technical agentic AI skills but also practical business applications to elevate their organizations’ market understanding.

Raymond Teoh is an accomplished digital marketing leader with over 23 years of experience driving transformation across Singapore, Malaysia, and Greater China. Having led digital strategies for listed companies such as Singapore Press Holdings, Innity, and iClick Interactive, he has successfully applied advanced analytics, SEO, SEM, and content marketing to deliver measurable growth. As an ACLP-certified trainer, Raymond has conducted workshops with SIRS (Nanyang Polytechnic) and Singapore Productivity Centre, mentoring SMEs and professionals in adopting data-driven marketing approaches.
His leadership includes scaling SPH’s interactive business revenue by 400% and turning iClick from losses to profitability, showcasing his ability to leverage analytics and consumer insights for impactful business outcomes. With deep expertise in market intelligence, digital advertising, and marketing channel performance, Raymond equips learners with agentic AI techniques to research market trends, analyze customer behaviour, and unlock business value through evidence-based decision-making.

Allen Wong is a forward-thinking digital marketing strategist with a proven record of generating over $5M in revenue through data-driven campaigns. With a strong focus on market research, CRM, and automation, Allen integrates agentic AI tools and AI-powered insights to design high-performing, customer-centric strategies. His professional experience spans leadership roles in e-commerce, events marketing, and digital consultancy, where he consistently applied analytics to boost visibility, optimize ROAS, and strengthen customer engagement.
As CEO and Founder of Medistation Pte. Ltd., Allen leads business growth initiatives while continuing to consult across industries on advanced digital strategies. Certified in ACLP, SEO, and digital marketing, he brings a blend of technical expertise and creative strategy to his training. Learners in his agentic AI sessions benefit from his hands-on approach to unlocking deeper market insights, building reusable research workflows, and turning findings into actionable business outcomes.

Review

Customer Reviews (23)

will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 12/6/2024)
might recommend Review by Course Participant/Trainee
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The trainer is very knowledgable in this area. He is able to address all queries and is very patient in teaching, especially when it comes to hands-on exercises. (Posted on 8/5/2024)
might recommend Review by Course Participant/Trainee
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2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 8/5/2024)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 8/5/2024)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
/ (Posted on 6/3/2024)

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