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Claude AI for Digital Marketing

Sessions 2 days
Duration 15 hrs
Level Beginner
Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

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Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Claude AI for Digital Marketing

Course Code: C154

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Put Claude AI to work across your entire digital marketing operation in this hands-on 2-day course. Claude is Anthropic’s AI assistant that goes beyond chat—with agentic workflows it can update your website, create and adapt marketing content, run SEO checks, and handle routine development tasks on its own while you review and guide the work. You will learn to set up Claude for marketing, then delegate real day-to-day tasks: tracking and consolidating leads from every enquiry channel, drafting follow-ups, and generating regular performance reports automatically.

The course then moves into agentic social media workflows—turning one campaign idea into platform-ready captions, posts and scripts, building content calendars with approval flows, tracking performance, and monitoring comments, sentiment and content trends. Finally, you will design your own custom workflows and agents that automate the repetitive processes unique to your business. By the end of the course, you will have a working set of Claude-powered marketing automations and a practical blueprint for scaling productivity and operational efficiency across your team.

Get exam-ready on our Practice Exam Portal — train in realistic Practice Mode and timed Exam Mode, then retake them as many times as you like before the real exam.

Start Practising →

Course Fee

$700.00 (GST-exclusive)

$763.00 (GST-inclusive)

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
Corporate Training at Company Premise

Course Date * Course Date

Course Time * Course Time: No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Name(s) on Certificate *

Additional Message or Emails for Course Notification

* Required Fields

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Topic 1 Claude AI Agents for Website and Development Tasks

Introduction to Claude AI and Agentic Workflows for Marketing
Setting Up Claude: Projects, Connectors and Tools
Automating Website Updates with AI Agents
AI-Assisted Marketing Content Creation
Running SEO Checks and Fixes with Claude
Automating Routine Development Tasks

Topic 2 Lead Management Automation

Automating Daily Lead Tracking with Claude
Consolidating Enquiries Across Channels
Qualifying and Prioritising Leads with AI
Drafting Personalised Follow-Up Responses
Generating Regular Lead and Performance Reports

Topic 3 Agentic Social Media Workflows

Generating and Adapting Content Per Platform
Turning One Campaign Idea into Captions, Posts and Scripts
Building Content Calendars with Approval Flows
Tracking Social Media Performance
Monitoring Comments and Sentiment
Surfacing Content Trends and Insights

Topic 4 Business Process Automation with Claude

Designing Custom Workflows and Agents for Your Business
Automating Repetitive Marketing Operations Tasks
Connecting Claude to Your Business Tools
Human-in-the-Loop Review and Guardrails
Measuring Productivity and Operational Efficiency Gains

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

This course requires participants to have basic knowledge on HTML5 and CSS3.

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Cloud Security Engineer
IT Security Specialist
Cybersecurity Analyst
Security Consultant
IT Manager
Network Administrator
System Administrator
Data Privacy Specialist
IT Auditor
Risk Management Specialist
Security Engineer
Information Security Officer
IT Governance Specialist

Trainers

Noel Lou is a ACTA certified trainer. Noel Lou developed a passion towards games since young, hence, he starts to learn about game design & coding during leisure time. While pursuing his degree, he mentored students in iOS app & game development. He has been a freelance iOS app developer and trainer whilst having two years of experience and exposure to Swift. Present, he aspires to share his knowledge and passion with others.

Mohamed Afiq is a ACTA certifed trainer. Mohamed Afiq startup CTO for 3 years building proprietary delivery system from scratch and then managing a team of 20 developers. He builted multiple web apps using MEAN or similar stacks. He is also a founder and sole developer for PlayTours: https://playtours.app/ . He leads instructor at CodeNinja, teaching coding to kids 9-16 years old and teach adults front-end and back-end for web development.

Lim Cheng Chong is an ACTA-certified trainer and NUS Computer Science graduate with a focus on education and interactive media. He has over 5 years of classroom teaching experience at institutions such as BCA Academy and NUS, in addition to creating more than 900 educational videos with over 5 million views on his YouTube channel. His expertise includes web programming, app development, IoT, and applied machine learning, supported by professional training engagements with CSIT, SMRT, Panasonic, HP, and other organizations. In his React training, Cheng Chong leverages his extensive teaching and content creation experience to simplify complex coding concepts for beginners. His sessions emphasize hands-on learning, guiding participants through building functional React applications while reinforcing programming fundamentals. With his proven track record in both education and real-world projects, he equips learners to confidently develop and deploy their first web apps using React.