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Claude AI for Digital Marketing

Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Course Brochure

Download Course Brochure

Certification

  • Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.

Claude AI for Digital Marketing

Course Code: C141

27 Review(s) | Add Your Review

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What's This Course About

This hands-on course equips digital marketers with the skills to use Claude Cowork as an intelligent workspace for content production, system integration, workflow automation, and marketing performance analysis. Participants will learn how to connect Claude Cowork with various Model Context Protocol (MCP) tools, enabling it to access business applications, marketing platforms, documents, data sources, and other digital systems within a unified workflow.

Learners will create reusable Claude Skills based on real-world marketing tasks, transforming proven work processes into repeatable AI-assisted workflows. These skills can support activities such as market research, campaign planning, audience profiling, SEO content creation, social media posts, email campaigns, advertising copy, content calendars, and marketing reports. Participants will also learn how to provide clear instructions, reference materials, brand guidelines, and quality criteria to produce consistent, brand-aligned content.

The course further explores how Claude Cowork can consolidate campaign data, analyse key marketing metrics, identify performance trends, and generate actionable recommendations. Through practical exercises, participants will build integrated digital marketing workflows that reduce repetitive work, improve content quality, and support faster, data-driven decisions. By the end of the course, learners will be able to use Claude Cowork, MCP tools, and custom Skills to create a scalable and efficient AI-powered digital marketing system.

Funding Options

No funding is available for this course

For WSQ funding, please checkout the details at WSQ - Claude Cowork for Digital Marketing

Course Fee

$700.00 (GST-exclusive)
$763.00 (GST-inclusive)

Course Date

Course Time

* Required Fields

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1: Integrating Claude Cowork with Digital Marketing Systems Using MCP Tools

Topic 2: Creating Reusable Claude Skills for Digital Marketing Content and Workflows

Topic 3: Analysing Marketing Performance and Generating Data-Driven Insights

Course Info

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You will need the following for this course:

Hardware: Mac with Apple silicon (M1 or later), or a Windows 10/11 Pro, Enterprise or Education laptop (Cowork does not run on Intel Macs or Windows Home)

Job Roles

Job Roles

  • Programmers
  • Developers
  • Mobile Apps Developers
  • Apple Watch Developers

Trainers

Trainers

Angel Koh has over 15 years experience with the maritime and defence industry building information systems for full scale development programs; working with a myriad of programming and computing languages and tools, ranging from programming languages like C# and Java to computing languages like Octave and ArcGis. His specialization is in the field of data fusion and mapping. He is always passionate to adopt new technologies and skills to add to his repertoire of computer knowledge. In his free time, he likes to tinker with his RigidBot 3D printer, building simple household objects with Adobe 123D Design and OpenSCAD.  

Peter Goh is a ACTA certified trainer. Peter Goh is the Technology Evangelist at Disruptive Digital, a full-service digital agency based in Singapore, offering innovative & effective web and native mobile application development. He specializes in bleeding edge software development and have more than 10 years' experience in developing customized applications for desktop, web and mobile platforms. He has extensive domain knowledge in .Net and Java programming, iOS development and has helped many to create e-commerce web sites on Amazon AWS and Microsoft Azure.

Review

Customer Reviews (27)

Might Recommend Review by Course Participant/Trainee
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2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
More comfortable seats
Inform students to bring a mouse (Posted on 1/9/2019)
Will Recommend Review by Course Participant/Trainee
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3. How do you find the training environment
. (Posted on 12/17/2018)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 12/17/2018)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
more advanced development skills (Posted on 11/8/2018)
Will Recommend Review by Course Participant/Trainee
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2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 9/24/2017)

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