ChatGPT WORK for Digital Marketing

Digital marketing has been part of Dr. Alfred Ang's entrepreneurial life since he founded OSWeb2Design Singapore Pte Ltd in 2007 to provide web development, graphics design, ebook publishing and digital marketing services. Today he is the founder of Tertiary Courses and Managing Director, CIO, CTO and Chief Instructional Designer of Tertiary Infotech Academy Pte Ltd, and a full-stack AI developer and Agentic AI solution architect who works with the OpenAI, Google Gemini and Claude agent toolkits to build conversational AI, autonomous agents and AI-powered content systems. He holds a PhD in Electrical Engineering from NUS and is a Microsoft Certified AI Engineer Associate (AI-102) and Power BI Data Analyst (PL-300), an AWS Certified AI Practitioner, and holder of a Certificate in AI Ethics and Governance (Senior Professional) from NTU. His GitHub portfolio is rich in marketing technology: logomaker, which generates logo options with Gemini or OpenAI image models from a text description; socialmediapost, which publishes video, photos and text to 22 platforms with scheduling and analytics; hermes-video-pipeline and videocreation, which turn topics into scripted, narrated videos; and a series of lead-magnet landing sites for consultancies and clinics with SEO metadata, lead capture and WhatsApp widgets. He also built ai-pei, an AI-powered CMS for Tertiary Infotech Academy with SEO and lead generation in every page and an auto-blog scheduler. He is also an ACTA-certified trainer and DACE-certified curriculum developer, and his career also spans the defence, electronics and semiconductor industries.

On ChatGPT WORK for Digital Marketing, Dr. Ang shows how to delegate real campaign work to ChatGPT Work while keeping every fact accurate and every asset on brand. Learners begin by building one grounded, source-checked campaign brief, the single trusted source that every later asset draws from. From that brief they design a flyer and review it visually for layout, legibility and accuracy, then produce social articles and a content plan, and finally write an email campaign with a plan for measuring results. Throughout, learners run one complete campaign from brief to finished assets, so they experience the full workflow rather than isolated prompts. His experience automating blogs, social posts and lead capture helps him explain where AI saves the most time and where a human reviewer must step in, from checking claims and figures to keeping tone consistent across print, social and email. His Power BI background informs the measurement topic, encouraging learners to judge campaigns by data rather than impressions. Marketers, business owners and content creators leave with a repeatable process, a reusable brief template and a finished set of campaign assets they produced themselves. He also covers practical housekeeping, such as organising files, versioning drafts and recording which sources support each claim, so that teams can reuse the brief and assets for later campaigns. To explore the marketing and AI content tools he has built, learners can view his GitHub portfolio at https://github.com/alfredang and connect with him on LinkedIn at https://www.linkedin.com/in/angchewhoe/