WSQ - Digital Marketing on Meta Platforms

Topic 1:Overview of Meta Platforms 

• Start digital marketing with Meta platforms 
• Overview of Meta channels  
• Meta Channels As part of business marketing strategy 
• Value Of advertising on Meta channels 

Topic 2: Establish Online Presence on Meta platforms 

• Build an online business presence with a Facebook Page 
• Establish a Facebook Page following 
• Build an online business presence with Instagram 
• Connect with customers on Instagram 
• Use WhatsApp for a business 
• Connect with customers using Meta Business Suite 
• Establish your business presence with Messenger 

Topic 3: Advertising on Meta plaforms 

• Get started with advertising on Facebook and Instagram 
• The importance of campaign objectives 
• Create audiences in Meta Ads Manager 
• Choose ad placements, budget and schedule in Meta Ads Manager 
• Customize ad creative in Meta Ads Manager 
• Set up and use Meta Pixel and Conversions API for ad campaigns 

Topic 4: Reporting 

• Manage your ad campaigns 
• Privacy and data protection across Meta technologies 

Final Assessment  

• Written Assessment (SAQ)
• Practical Performance

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

• Positive Learning Attitude
• Enthusiastic Learner

Experience

• Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

• Meta Ads Manager
• Meta Pixel and Conversion API

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Steps to Apply Skills Future Claim

• The staff will send you an invoice with the fee breakdown.
• Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
• Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
• Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

• Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

• SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
• All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
• An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
• UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
• UTAP support amount will be paid to training provider first and claimed after end of class by learner.

• Digital Marketing Specialist
• Social Media Manager
• Online Brand Manager
• Content Creator
• Digital Content Specialist
• Advertising Manager
• Marketing Analyst
• E-commerce Specialist
• Media Planner
• SEO Specialist
• Product Manager
• Community Manager
• Public Relations Specialist
• Influencer Marketing Specialist
• Affiliate Marketing Manager

Kesston Tang: Kesston Tang started his an entrepreneur journey as Affiliate Marketing, currently he has been providing coaching and developing consultation to his Client’s, such as Online Presence Marketing/Management as a whole in managing their portfolios that helps his client’s in gross profits of ROI (150% - 200%). He has more than 2 decades of experiences in

Supply Chain (Warehouse Management) and Information and Communications Technology (ICT) sector, thus he had implemented across many multiply MNC and government agencies of major multi-million dollars in project management that delivered results in the success of S$324.5 million projectization.

Kesston Tang is ACTA certified and Professional Body accreditation endorsed certified in PMP, ITIL, CEH, CHFI, SOC Analyst (CSA), MCSA and TOGAF. As of now, concurrently doing his Doctor of Business Administration (DBA) programme and Master in Education (NTU). He had graduated with a Master of Business in Enterprise Resource Planning (VU) and Master Certificate on CIO (NUS), Graduate Certificate in Information Technology Management (NUS). He has conducted numerous National WSQ and NICF training in Singapore.

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Armand Abdul Rahim: Armand Abdul Rahim is a ACTA certified trainer. Armand Rahim has more than 20 years ICT experience that spans across Asia Pacific region. His primary domain of expertise and experience is on Leadership & Management, Digital & Product Marketing and Project Management.Armand graduated with MSc in Marketing Management. He is currently serving as Adjunct Lecturer with DeepNovaSG and London School of Business Finance. He have gotten Masters in Marketing Management, Diploma in Adult & Continuing Education (DACE), Advanced Certification in Training & Development (ACTA), Post Graduate Diploma in Business Marketing, Diploma in Information Technology. Have 20+ years experience in InfoComm Technology and 10+ years in Product & Program Management.

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a  seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales.&nbspAn AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results