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Content Marketing Course

Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

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Certification

  • Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.

Achieving Sales Goals with Customer-Centric Selling Techniques

Course Code: C1088

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What's This Course About

Elevate your sales performance by adopting customer-centric selling techniques. This course provides a comprehensive approach to understanding client needs, building trust, and delivering solutions that drive results. By focusing on empathy, strategic communication, and value-driven selling, participants will learn how to create meaningful client interactions that lead to increased sales conversions and long-term customer loyalty.

Participants will gain hands-on experience with techniques to identify key customer pain points, align products and services with client priorities, and close deals effectively. Whether you’re a seasoned sales professional or new to the field, this course equips you with actionable tools to achieve your sales goals while fostering stronger client relationships.

Funding Options

For WSQ funding, please checkout the details at WSQ - Closing Sales with Empathy-Driven People-Focused Selling

Course Fee

$600.00 (GST-exclusive)
$654.00 (GST-inclusive)

Course Date

Course Time

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Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1. Foundations of Selling 

  • Selling Mindset
    • Selling Like a Human
    • You've Got to Want It
    • Confidence & Focus
    • Fear Reduction
  • Sales Strategy
    • Math of Sales
    • Goal Setting
  • Understanding Buyer Psychology
    • Psychology of Influence
    • Why People Buy
    • Buyer's Matrix
    • Exactly What to Say
    • The Power of Words
    • Illusion of Choice Using Leads
  • Building Trust & Rapport
    • Tone
    • Champion Selling
  • Discovery Process
    • What is the Point of Discovery?
    • Bucket Questions
    • Why Why Why
    • Gap Questions
    • Permission-Based Selling

Topic 2. Selling Techniques & Problem-Solving 

  • Sales Methods
    • Problem-Based Selling
    • What Would Your Customer Say (WWYCS)?
    • Upselling and Cross Selling tecniques
  • Sales Tactics
    • How to Run a Great Demo
    • Educate ("The What")
    • Demonstrate ("The How")
    • Buy-In ("The Why")
    • Mini Close
    • Champion Selling

Topic 3. Closing the Sale 

  • Closing Techniques
    • What is a Close?
    • Do They Want It?
    • Justify the Price
    • Discounting
    • Mini Close
    • Make it Easy for Them to Buy
    • Proper Follow Up
  • Common Challenges
    • Common Flubs & Flaws
    • Champion Selling

Topic 4. Handling Objections & Rejections

    • Objection vs. Deflection vs. Rejection
    • Sales objection Handling techniques
    • Answer & Ask
    • Using Testimonials for Objections
    • Metrics of Sales Closure Process 

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Job Roles

  • Sales Manager
  • Business Development Manager
  • Sales Executive
  • Client Relationship Manager
  • Account Manager
  • Customer Success Manager
  • Sales Consultant
  • Sales Trainer
  • Inside Sales Specialist
  • Territory Sales Manager
  • Retail Sales Manager
  • B2B Sales Representative
  • Key Account Executive
  • Sales Coordinator
  • Corporate Sales Manager
  • Sales Analyst
  • Regional Sales Manager
  • Channel Sales Manager
  • Marketing and Sales Consultant
  • Sales Operations Specialist

Trainers

Trainers

Adrian Chin: Adrian Chin is a ACTA certified trainer. Adrian Chin is a serial entrepreneur in the digital industry for more than 30 years. He started his career in global MNC holding senior’s position in the region. In 2000, Adrian assisted a Singapore company go IPO in Singapore raising more than 200 million dollars investment. Since then he has been working and consulting for many start-ups in the region. 2008 started to venture into eCommerce business, building and managing ecommerce website for his clients in the region. In 2018 Adrian founder Obizmax a digital marketing agency helping clients improve their online business via digital solutions. Adrian graduated with an MBA from the University of Hull (UK) in 1998. He is also an ACTA Certified trainer by IAL Janice Ong:  Janice Ong is a ACTA certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader.  She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results. Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation. Allen Wong: Allen Wong is a ACTA certified trainer. He is also a  seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales.&nbspAn AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results

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