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WSQ - Generative AI for Search Engine Optimization (SEO)

Sessions 2 days
Duration 16 hrs
Level Beginner
Assessment 2 hrs

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

TSC Title: Search Engine Optimisation (SEO)
TSC Code: RET-OTO-4005-1.1

Funding for this course is valid from 2 Jun 2020 to 4 Aug 2026. Register and complete the course within this period to qualify for funding support.

By end of the course, learners should be able to:

LO1: Evaluate SEO and internet marketing strategies of a website
LO2: Manage keyword research in alignment with SEO
LO3: Provide on-page SEO strategies and recommendations
LO4: Manage off-page SEO strategies and performance across multiple channels
LO5: Monitor google analytics dashboards and reports to evaluate SEO performances

Download Course Brochure

Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ - Generative AI for Search Engine Optimization (SEO)

Course Code: TGS-2020503501

WSQ
SFC
PSEA
SFEC
Absentee Payroll
MCES

53 Review(s) | Add Your Review

WSQ Generative AI for SEO equips learners with the knowledge and practical skills to leverage Generative AI to improve search engine visibility, create high-quality SEO content, and streamline digital marketing workflows. Participants will learn how AI tools can accelerate keyword research, content planning, on-page optimisation, and content generation while maintaining quality, relevance, and search engine best practices.

The course introduces the fundamentals of modern SEO alongside Generative AI technologies, enabling learners to develop AI-assisted strategies for creating blogs, landing pages, product descriptions, FAQs, metadata, and other search-optimised content. Participants will explore prompt engineering techniques to generate engaging, keyword-rich content that aligns with user intent and supports higher search engine rankings.

Learners will also discover how AI can assist with competitor analysis, topic clustering, content gap analysis, internal linking strategies, and SEO performance optimisation. Through practical exercises, participants will use Generative AI to automate repetitive SEO tasks, improve content productivity, and enhance website visibility while ensuring accuracy, originality, and responsible AI usage.

The course further covers AI-assisted content review, search engine guidelines, ethical considerations, and human oversight to ensure AI-generated content meets quality standards and supports long-term SEO success. By the end of the course, learners will be able to integrate Generative AI into their SEO workflow to produce scalable, search-optimised content that increases organic traffic, strengthens online presence, and supports business growth.

Full Fee $750.00 Before GST

GST $67.50 9% of fee

Baseline Nett $442.50 SG/PR age 21+ · 50% funded

MCES / SME Nett $292.50 SG age 40+ · 70% funded

SkillsFuture Enterprise Credit (SFEC)

Eligible companies can use their $10,000 SFEC to cover up to 90% of out-of-pocket course fees for classes ending on or before 30 Nov 2026. A redesigned SFEC starts on 1 Dec 2026.

View on SkillsFuture for Business

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used.

Direct Application on SkillsFuture Portal

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

Check PSEA Eligibility

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form, then submit the completed form to us:

PSEA Withdrawal Form Submit PSEA Form

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Topic 1: Fundamentals of SEO and Generative AI

Topic 2: AI-Powered Keyword Research and Content Strategy

Topic 3: Creating SEO-Optimised Content with Generative AI

Topic 4: AI for On-Page SEO and Content Optimisation

Topic 5: SEO Performance, Ethics, and Best Practices with AI

Written Exam
Practical Exam
Oral Questioning

Course Info

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.
Minimum 18 years old

Minimum Software/Hardware Requirement

Software:

You will need the following for this course:

A free account on a generative AI assistant of your choice, e.g. ChatGPT, Google Gemini or Microsoft Copilot (the free tier is sufficient)
A free Google account
Google Search Console – free
Google Analytics – free

Hardware: Windows PC or Mac laptop

Funding Eligibility Criteria

Self-sponsored learners (individuals)

Singapore Citizens and Singapore Permanent Residents aged 21 and above.
Up to 50% course fee funding. Singapore Citizens aged 40 and above receive up to 70% under the Mid-career Enhanced Subsidy (MCES).
Singapore Citizens aged 25 and above can pay the remaining fee with SkillsFuture Credit.

Company-sponsored learners

Singapore Citizens and Singapore Permanent Residents who are direct employees of the sponsoring company.
Up to 50% course fee funding, or up to 70% for employees of SMEs (Enhanced Training Support for SMEs) and for Singapore Citizens aged 40 and above. An SME has no more than 200 employees or an annual turnover of no more than $100 million.
Employers can also claim Absentee Payroll funding for employees who attend during working hours.
Eligible companies can offset their out-of-pocket fees with SkillsFuture Enterprise Credit (SFEC).

Conditions for all funded learners

Attendance is taken digitally with Singpass for every session, including the assessment.
You must complete the course and pass all assessments (assessed as Competent).
If these conditions are not met, the funding is clawed back and the learner or employer pays the full course fee.
9% GST is charged on the full course fee before funding.
Promo and discount codes cannot be used on funded courses.
Any balance after funding can be paid in cash, with SkillsFuture Credit, with PSEA (Singapore Citizens with a PSEA).

How to Apply SkillsFuture Credit Claim for Individuals

Singapore Citizens aged 25 and above can use their SkillsFuture Credit (base tier) to pay the course fee after funding. The $4,000 mid-career top-up cannot be used for this course.

Register for this course as self-sponsored and tell us you will use SkillsFuture Credit. Do not pay the amount you plan to claim.
We email you an invoice showing the course fee after funding.
From 60 days before the course starts, and no later than the course start date, log in to MySkillsFuture with Singpass and click Claim credits.
Click Submit a Claim and search for this course by its course code, TGS-2020503501.
Select your class start date, enter the course fee payable after funding and the amount of credit to claim, then upload the invoice (PDF, JPG or PNG, under 4MB).
Review, accept the terms and click Agree and Submit. The credit is paid directly to us; processing can take up to 14 working days.

Changing or withdrawing: cancel the claim on MySkillsFuture at least one day before the course starts. If your class date changes, cancel the claim and submit a new one with the new date.

How to Apply SkillsFuture Enterprise Credit (SFEC)

SFEC helps companies pay for employee training. The current SFEC ends on 30 November 2026, and a redesigned SFEC starts on 1 December 2026.

Current SFEC: classes ending on or before 30 November 2026

Eligible companies received a one-off $10,000 credit, notified by letter to their Corppass administrator. Eligibility generally required at least 3 Singapore Citizen or PR employees and Skills Development Levy contributions.
SFEC covers up to 90% of the company's out-of-pocket course fee after other subsidies.

Check your company's SFEC eligibility and balance on EnterpriseSG.
Register your Singapore Citizen or PR employee for a class that ends by 30 November 2026, as company-sponsored, and pay the course fee after funding.
Your employee attends and completes the course. We submit the attendance and assessment results to SWDA.
No separate claim is needed. SFEC is calculated automatically once the course fee grant is approved and is paid quarterly to your company's IRAS GIRO or PayNow Corporate account.

Any unused balance of the current SFEC expires on 30 November 2026.

Redesigned SFEC from 1 December 2026

Companies with at least 3 resident employees receive a fresh $10,000 in an online SFEC wallet that offsets out-of-pocket fees upfront at enrolment, instead of reimbursing them afterwards. SWDA has not yet published the support rates and claim steps; see OurWorkforce or our SFEC guide.

How to Apply PSEA

Singapore Citizens with a Post-Secondary Education Account (PSEA), which stays open until around the year you turn 31, can use it to pay the course fee after funding for PSEA-approved courses. You can also use a sibling's PSEA after your own has been used up.

Check that this course shows the PSEA tag on its MySkillsFuture page.
Check your PSEA balance on MOE's Student Finance System with Singpass.
Download and complete the PSEA withdrawal form, then submit it to us.
We submit the withdrawal request to MOE. You (and your sibling, if you are using their account) authorise it in the Student Finance System. Nothing is withdrawn without this authorisation.
MOE pays us directly. If you have already paid, we refund the amount covered by PSEA.

More details: MOE PSEA overview.

Appeal Process

If you disagree with an assessment decision, you have the right to appeal.

When the assessor gives you feedback, say whether you agree with the outcome. If you agree, you and the assessor sign the Assessment Summary Record; if you disagree, do not sign it.
Discuss the decision with the assessor or the assessment manager first.
If you are still not satisfied, tell the assessor you intend to appeal. The assessor records this in the feedback section of the Assessment Summary Record and informs the assessment manager.
Lodge your appeal within 7 days, giving your reasons, using the Candidate Appeal Form. The assessor can help you write and lodge it.
An Assessment Appeal Panel reviews the information from you and the assessor and makes a decision. A record of the appeal and its outcome is kept.
You will be told the outcome within 2 weeks of lodging the appeal. The panel's decision is final.

Job Roles

SEO Specialist
SME Business Owner
Digital Marketing Manager (SME focus)
Content Strategist (for SMEs)
Local SEO Consultant
SME Webmaster
Digital Marketing Coordinator (SME)
Online Presence Manager (for SMEs)
Brand Manager (SME sector)
Website Developer (catering to SMEs)
Public Relations Officer (for SMEs)
Marketing Communications Specialist (SME segment)
Outreach and Link Building Specialist
E-commerce Manager (SME focus)
Local Business Consultant.

Trainers

Search visibility is a problem Dr. Alfred Ang solves in his own products, not only in the classroom. A full-stack AI developer, Agentic AI solution architect and corporate trainer, he serves as Managing Director, CIO, CTO and Chief Instructional Designer of Tertiary Infotech Academy Pte Ltd and founded Tertiary Courses, whose course pages and blog must be found online by professionals in Singapore. Among the more than 300 public repositories on his GitHub is ai-pei, an AI-powered Next.js content management system for Tertiary Infotech Academy with SEO and lead generation built into every page, a self-improving chatbot and an auto-blog scheduler powered by the Claude Agent SDK. A companion project, ai-cms, offers AI content generation, a weekly auto-blog scheduler and built-in SEO for Singapore training providers. He has also built several SEO-focused websites, including northstar-marketing-consultancy and BlueHaven Health, a clinic site with structured SEO schema and accessibility built in. His credentials combine AI and analytics: he is a Microsoft Certified AI Engineer Associate (AI-102) and Power BI Data Analyst (PL-300), an AWS Certified AI Practitioner, and an IBM certified instructor for the AI Practitioners course. He holds a PhD in Electrical Engineering from NUS and the Certificate in AI Ethics and Governance (Senior Professional) from NTU, and he works with agent frameworks such as n8n, the Claude Agent SDK and the OpenAI Agents SDK to automate content workflows.

In WSQ Generative AI for Search Engine Optimization (SEO), Dr. Ang shows marketers, content creators and business owners how to use generative AI to improve search visibility without sacrificing quality. The course starts with the fundamentals of SEO and generative AI, then moves through AI-powered keyword research and content strategy, creating SEO-optimised content with generative AI, AI for on-page optimisation, and finally performance measurement, ethics and best practice. He brings the lessons of running AI content pipelines on live websites: start with search intent rather than keywords alone, use AI to accelerate research and drafting, and keep a human editor responsible for accuracy, expertise and brand voice. Learners practise turning keyword research into content plans, writing titles and meta descriptions that fit search results, structuring pages with clear headings and internal links, and improving existing pages instead of only producing new ones. He also explains how to measure whether changes are working, and why mass-produced, low-value AI content can harm rankings and reputation rather than help them. His NTU training in AI ethics and governance informs the discussion of transparency, originality and responsible use. As an ACTA-certified trainer and DACE-certified curriculum developer, he runs structured, hands-on sessions aligned to the WSQ competency standards, with prompts and checklists learners can reuse at work. Learners also explore how AI-generated answers in search are changing visibility, and why clear, well-structured, trustworthy content matters even more as a result. To see his SEO and content platforms, explore his GitHub portfolio at https://github.com/alfredang and connect with him on LinkedIn at https://www.linkedin.com/in/angchewhoe/

Allen Wong is a forward-thinking digital marketing strategist with a proven track record of generating over $5 million in revenue through strategic online campaigns. As CEO and Founder of Medistation Pte. Ltd., and through earlier roles as a marketing manager and consultant, he has enhanced brand visibility and customer engagement across multiple industries. His expertise spans SEO, SEM, CRM, marketing automation and analytics, which he uses to craft data-driven campaigns that deliver measurable results for SMEs. He is also certified in SEO and in adult learning.

In this WSQ course, Generative AI for Search Engine Optimization, Allen applies his SEO and automation experience to the generative AI era. Learners cover the fundamentals of SEO and generative AI, use AI for keyword research and content strategy, create SEO-optimised content, apply AI to on-page optimisation, and track SEO performance while following ethical best practices. His training emphasises practical techniques such as keyword optimisation, content strategy and on-page and off-page SEO, grounded in what helps small businesses achieve higher rankings and more conversions. Through his learner-centred approach, SME owners and professionals gain the skills and actionable insights to strengthen their online presence in competitive markets.

Patrick Foo is an ACTA-certified trainer with a strong background in digital marketing and adult education. With years of experience in training and mentoring, he specialises in breaking down complex SEO concepts into accessible, actionable steps for SME professionals. His expertise lies in keyword research, on-page SEO and analytics, helping small businesses understand how to improve their online rankings and reach. His training approach is highly practical, emphasising strategies that SMEs can implement immediately, such as improving site structure, creating targeted content and tracking performance metrics.

In Generative AI for Search Engine Optimization (SEO), he builds on this SEO foundation to show how generative AI can streamline the work. Learners cover the fundamentals of modern SEO alongside generative AI, use AI to accelerate keyword research and content planning, and create SEO-optimised content. They then apply AI to on-page optimisation and finish with SEO performance measurement, ethics and best practices for AI-assisted content. His structured yet engaging delivery and focus on hands-on optimisation help participants keep quality, relevance and search engine guidelines in view while AI handles much of the heavy lifting, so they leave able to enhance their digital presence and build long-term online visibility.

Raymond Teoh is an ACLP-certified trainer with over 23 years of leadership experience in the digital marketing industry. He has held senior positions at Singapore Press Holdings, Innity and iClick Interactive, achieving milestones such as driving a 400% increase in revenue and transforming business units to profitability. As Director of eDragon Group, he helps SMEs and enterprises expand their digital reach on platforms such as Baidu, WeChat, Ctrip and Douyin. As a digital marketing mentor with SIRS (Nanyang Polytechnic) and the Singapore Productivity Centre, he has trained and coached SMEs on SEO, SEM, social media and content strategies.

In Generative AI for Search Engine Optimization (SEO), Raymond combines this hands-on search and content marketing experience with the practical use of generative AI. Learners start with the fundamentals of modern SEO and generative AI, then use AI to accelerate keyword research and content strategy, create SEO-optimised content and improve on-page optimisation. The course closes with measuring SEO performance and applying ethics and best practice when using AI, so that quality and relevance are maintained. His workshops are practical and tailored to business needs, helping participants optimise their websites and content for better search visibility and translate actionable SEO strategies into business growth.

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Customer Reviews (53)

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Online format for 7-8 hours a day is intense and tiring, but trainer was knowledgeable and willing to share his own stories and tips for start-ups and SMEs, which added value to the course, instead of just learning the technical knowledge of SEO optimisation alone. (Posted on 11/8/2025)

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