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Course Details
Course Details
What You'll Learn
Topic 1: Implementing Agentic AI Email Marketing Campaigns
Topic 2: AI-Driven Campaign Performance and Consumer Insights Analysis
Topic 3: AI Agent Analysis of Market Trends and Customer Feedback
Assessment
- Written Exam
- Practical Exam
Course Info
Promotion Code
Promo or discount cannot be applied to WSQ courses
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Minimum Software/Hardware Requirement
Softtware: Windows / Mac
Hardware: Laptop
About Progressive Wage Model (PWM)
The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity.
Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.
For more information on PWM, please visit MOM site.
Funding Eligility Criteria
| Individual Sponsored Trainee | Employer Sponsored Trainee |
- Singapore Citizens or Singapore Permanent Residents aged 21 and above
- From 1 October 2023, attendance-taking for SWDA's (formerly SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
- Trainee must pass all prescribed tests / assessments and attain 100% competency.
- We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.
- Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
- From 1 October 2023, attendance-taking for SWDA's (formerly SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
- Trainee must pass all prescribed tests / assessments and attain 100% competency.
- We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.
| SkillsFuture Credit: |
- Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.
| PSEA: |
- To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
- Scroll down to "Keyword Tags" to verify for PSEA eligibility.
- If there is “PSEA” under keyword tags, the course is eligible for PSEA.
- And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA.
- Not all courses are eligible for PSEA funding.
| Absentee Payroll (AP) Funding: |
- $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- AP funding will be computed based on the actual number of training hours attended by the trainee.
| SFEC: |
- If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SWDA would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
- Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
- SkillsFuture Enterprise Credit (SFEC) Microsite
Appeal Process
- The candidate has the right to disagree with the assessment decision made by the assessor.
- When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
- If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
- If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
- If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
- If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
- The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
- The candidate must lodge the appeal within 7 days, giving reasons for appeal
- The assessor can help the candidate with writing and lodging the appeal.
- he assessment manager will collect information from the candidate & assessor and give a final decision.
- A record of the appeal and any subsequent actions and findings will be made.
- An Assessment Appeal Panel will be formed to review and give a decision.
- The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
- The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
- Please click the link below to fill up the Candidates Appeal Form.
Job Roles
Job Roles
- Social Media Specialist
- Digital Marketing Manager
- E-commerce Specialist
- Content Strategist
- Brand Manager
- Marketing Analyst
- Influencer Marketer
- Online Sales Coordinator
- Social Media Consultant
- E-commerce Marketing Manager
- Marketing Communications Coordinator
- Public Relations Specialist
- Customer Experience Manager
- Marketing Project Manager
- Product Marketing Manager
Trainers
Trainers
Ray Teoh is a veteran digital marketing strategist with over 23 years of experience leading high-growth media and advertising organizations across Singapore, Malaysia, and Greater China. A former senior executive at Singapore Press Holdings, iClick Interactive Asia, and Innity Limited, he has a proven record of driving digital transformation, managing regional sales teams, and scaling digital engagement across major platforms such as XiaoHongShu, WeChat, Baidu, and Douyin. He holds a Bachelor’s degree in Electrical and Electronic Engineering (Hons) from Nanyang Technological University and the WSQ Advanced Certificate in Learning and Performance (ACLP).
As a certified adult educator and business coach, Ray specializes in social commerce and cross-border marketing strategies for China’s digital landscape. In “Agentic AI for Email Marketing Campaign,” he equips learners with the tools to develop creative, data-driven, and AI-assisted email marketing campaigns. His teaching emphasizes audience relevance, brand storytelling, and measurable engagement—helping businesses connect authentically with their subscribers.
Janice Ong is an experienced marketing strategist, business development professional, and WSQ-certified ACLP trainer with over 20 years of experience across IT, engineering, and e-commerce sectors. Having led regional marketing and sales operations for Creative Technology, Asco Freight, and Condat, she has a strong foundation in digital strategy, brand communications, and international business expansion. As a freelance digital marketing consultant and trainer since 2014, she has mentored professionals and business owners in SEO, SEM, and online brand development across multiple CMS and e-commerce platforms such as Shopify and WooCommerce.
Allen Wong is a digital marketing strategist and entrepreneur with extensive experience in e-commerce, branding, and performance marketing. As the Founder and CEO of Medistation Pte Ltd, he oversees strategic growth, user engagement, and digital brand partnerships. His expertise spans SEO, CRM, and AI-driven campaign optimization, with a proven track record of generating over $5 million in revenue through data-led marketing strategies. He holds professional certifications in SEO, social media management, and the WSQ Advanced Certificate in Learning and Performance (ACLP).
Review
Customer Reviews (19)
- Kesston is a very friendly trainer Review by Course Participant/Trainee
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Kesston is a very friendly trainer and also highly skilled in this course.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
I am impressed with his professionalism and exceeding my expectations (Posted on 3/9/2025) - will recommend Review by Course Participant/Trainee
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. (Posted on 7/7/2022)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 4/10/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 4/10/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Excellent job Review by Course Participant/Trainee
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Maybe time consuming, but overall it was awesome (Posted on 4/10/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Write Your Own Review
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