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Agentic AI for Email Marketing Campaign

Course Information

  • Sessions 2 days
  • Duration 16 hrs
  • Level Beginner
  • Assessment 2 hrs

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Skills Framework

TSC Title
E-Commerce Campaign Management
TSC Code
TOU-SNM-3014-1.1-1

Funding Validity

Funding for this course is valid from 17 Jun 2026 to 16 Jun 2027. Register and complete the course within this period to qualify for funding support.

Learning Outcomes

By end of the course, learners should be able to:

  • LO1: Implement email marketing campaigns in alignment to strategic marketing objectives.
  • LO2: Analyse email marketing campaign outcomes using sales performance data and consumer insights.
  • LO3: Analyse market trends and customer reviews.

Course Brochure

Download Course Brochure

Certification

  • Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.

CASL - Agentic AI for Email Marketing Campaign

Course Code: TGS-2026064473
  • CASL
  • SFC
  • PSEA
  • UTAP
  • SFEC
  • Absentee Payroll
  • MCES

19 Review(s) | Add Your Review

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What's This Course About

Agentic AI for Email Marketing Campaign equips professionals and aspiring digital marketers with practical skills to plan, create, automate and optimise email campaigns using autonomous AI agents. Participants will learn how AI agents can analyse audience data, segment subscribers, generate personalised content and coordinate multi-step campaign workflows with appropriate human oversight.

The course covers AI-assisted creation of subject lines, email copy, calls to action and campaign sequences aligned with brand guidelines and marketing objectives. Learners will explore how agents can manage lead-nurturing journeys, trigger emails based on customer behaviour, conduct A/B testing and recommend suitable delivery schedules. They will also learn to connect AI agents with customer databases, eCommerce platforms and marketing automation tools.

Participants will use AI-driven analytics to monitor open rates, click-through rates, conversions, unsubscribes and other performance indicators. AI agents will support the identification of campaign issues, analysis of customer responses and continuous improvement of content and targeting strategies.

The course also addresses consent management, data privacy, content accuracy, deliverability and responsible AI use. By the end of the course, participants will be able to implement agentic email marketing workflows that improve personalisation, operational efficiency, customer engagement and campaign performance.

CASL Funding

Full Fee $800.00 Before GST
GST $72.00 9% of fee
Baseline Nett $472.00 SG/PR age 21+ · 50% funded
MCES / SME Nett $312.00 SG age 40+ · 70% funded
SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.

View on SkillsFuture for Business

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used.

Direct Application on SkillsFuture Portal

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year.

Submit UTAP Claim

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

Check PSEA Eligibility

  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form, then submit the completed form to us:

PSEA Withdrawal FormSubmit PSEA Form

Course FeeBefore Funding

$800.00 (GST-exclusive)
$872.00 (GST-inclusive)

Course Date

* Required Fields

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1: Implementing Agentic AI Email Marketing Campaigns

Topic 2: AI-Driven Campaign Performance and Consumer Insights Analysis

Topic 3: AI Agent Analysis of Market Trends and Customer Feedback

Assessment

  • Written Exam
  • Practical Exam

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Minimum Software/Hardware Requirement

Softtware: Windows / Mac

Hardware: Laptop

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee Employer Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents aged 21 and above
  • From 1 October 2023, attendance-taking for SWDA's (formerly SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.
  • Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
  • From 1 October 2023, attendance-taking for SWDA's (formerly SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

 SkillsFuture Credit: 

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

 PSEA:

  • To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
  • Scroll down to "Keyword Tags" to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

 Absentee Payroll (AP) Funding: 

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • AP funding will be computed based on the actual number of training hours attended by the trainee.

 SFEC:

  • If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SWDA would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
  • Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
  • SkillsFuture Enterprise Credit (SFEC) Microsite 

Appeal Process

  1. The candidate has the right to disagree with the assessment decision made by the assessor.
  2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
  3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
  4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
  5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
  6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
  7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
  8. The candidate must lodge the appeal within 7 days, giving reasons for appeal 
  9. The assessor can help the candidate with writing and lodging the appeal.
  10. he assessment manager will collect information from the candidate & assessor and give a final decision.
  11. A record of the appeal and any subsequent actions and findings will be made.
  12. An Assessment Appeal Panel will be formed to review and give a decision.
  13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
  14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
  15. Please click the link below to fill up the Candidates Appeal Form.

Job Roles

Job Roles

  • Social Media Specialist
  • Digital Marketing Manager
  • E-commerce Specialist
  • Content Strategist
  • Brand Manager
  • Marketing Analyst
  • Influencer Marketer
  • Online Sales Coordinator
  • Social Media Consultant
  • E-commerce Marketing Manager
  • Marketing Communications Coordinator
  • Public Relations Specialist
  • Customer Experience Manager
  • Marketing Project Manager
  • Product Marketing Manager

Trainers

Trainers

Ray Teoh is a veteran digital marketing strategist with over 23 years of experience leading high-growth media and advertising organizations across Singapore, Malaysia, and Greater China. A former senior executive at Singapore Press Holdings, iClick Interactive Asia, and Innity Limited, he has a proven record of driving digital transformation, managing regional sales teams, and scaling digital engagement across major platforms such as XiaoHongShu, WeChat, Baidu, and Douyin. He holds a Bachelor’s degree in Electrical and Electronic Engineering (Hons) from Nanyang Technological University and the WSQ Advanced Certificate in Learning and Performance (ACLP).
As a certified adult educator and business coach, Ray specializes in social commerce and cross-border marketing strategies for China’s digital landscape. In “Agentic AI for Email Marketing Campaign,” he equips learners with the tools to develop creative, data-driven, and AI-assisted email marketing campaigns. His teaching emphasizes audience relevance, brand storytelling, and measurable engagement—helping businesses connect authentically with their subscribers.

Janice Ong is an experienced marketing strategist, business development professional, and WSQ-certified ACLP trainer with over 20 years of experience across IT, engineering, and e-commerce sectors. Having led regional marketing and sales operations for Creative Technology, Asco Freight, and Condat, she has a strong foundation in digital strategy, brand communications, and international business expansion. As a freelance digital marketing consultant and trainer since 2014, she has mentored professionals and business owners in SEO, SEM, and online brand development across multiple CMS and e-commerce platforms such as Shopify and WooCommerce.
Allen Wong is a digital marketing strategist and entrepreneur with extensive experience in e-commerce, branding, and performance marketing. As the Founder and CEO of Medistation Pte Ltd, he oversees strategic growth, user engagement, and digital brand partnerships. His expertise spans SEO, CRM, and AI-driven campaign optimization, with a proven track record of generating over $5 million in revenue through data-led marketing strategies. He holds professional certifications in SEO, social media management, and the WSQ Advanced Certificate in Learning and Performance (ACLP).

Review

Customer Reviews (19)

Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 3/29/2018)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The course material can be tailored for attendees from different background

Good course. May be quite heavy for a beginner. Can be split to 2 days to cover the entire material well. (Posted on 3/29/2018)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Wesley has taught the concepts in a simplistic way which really helps (Posted on 3/29/2018)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 3/29/2018)

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