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Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

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Certification

  • Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.

Master LinkedIn to Grow Your Business Network and Influence

Course Code: C386

14 Review(s) | Add Your Review

What's This Course About

Embark on a learning journey with our LinkedIn for Business Professionals course at Tertiary Courses, designed to equip participants with the knowledge and skills to leverage LinkedIn for professional and business success. This course provides in-depth insights into building engaging company pages and profiles that resonate with your target audience and reflect your brand identity effectively. It offers a comprehensive understanding of LinkedIn’s varied ad options, enabling participants to choose the most suitable advertising solutions to meet their business objectives.

Delving deeper, the course focuses on the nuances of targeting text ads, helping participants to optimize their ad content and reach out to their desired audience with precision. It empowers business professionals to utilize LinkedIn as a potent tool for B2B marketing, professional networking, and brand promotion. Whether you are a seasoned business professional or a newcomer to the corporate world, this course lays the foundation for leveraging LinkedIn’s multifaceted platform to enhance your professional visibility and foster meaningful business connections.

Funding Options

For WSQ funding, please checkout the details at WSQ - Social Media Marketing with LinkedIn

Course Fee

$600.00 (GST-exclusive)
$654.00 (GST-inclusive)

Course Date

Course Time

* Required Fields

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1: Develop Social Media Marketing Plan for LinkedIn

Key elements of a LinkedIn social media plan

Setup a credible organisational or personal profile on LinkedIn

Setup data privacy and confidentiality requirement

Establish Linkedin Social Marketing Objectives

Develop LinkedIn marketing plan and strategy

Topic 2: Evaluate LinkedIn Networking Opportunities

Comparison of Linkedin with Other Social Media Platforms

Build up Networks on LinkedIn

Tips for Lead Generation

Create LinkedIn Page

Create Content

Copyright and IP

Use Hashtags

Topic 3 Reach Out to Potential Customers with LinkedIn’s Advertising

LinkedIn’s advertising capabilities

Setup sponsored content

Setup Ads

Install Insight tag

Monitor the outcome and review performance

Topic 4: Grow Your Business with LinkedIn

Explore LinkedIn’ analytics

Analyse performance

Bidding and budgeting strategy

Consider customer review and retargeting strategy

Using employee advocacy to grow company brand

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Job Roles

  • LinkedIn Marketing Specialist
  • B2B Digital Marketing Manager
  • Brand Manager (B2B focus)
  • Recruitment Marketing Specialist
  • Content Strategist (focused on professional audiences)
  • Social Media Manager (B2B enterprises)
  • Corporate Communications Specialist
  • Sales Development Representative (using LinkedIn for outreach)
  • Personal Branding Coach
  • Employee Advocacy Program Manager
  • Thought Leadership Strategist
  • PR Specialist (with a focus on corporate profiles)
  • Lead Generation Specialist (using LinkedIn)
  • Business Development Manager (leveraging LinkedIn)
  • Talent Acquisition Specialist (employer branding).

Trainers

Trainers

Armand Abdul Rahim: Armand Abdul Rahim is a ACTA certified trainer. Armand Rahim has more than 20 years ICT experience that spans across Asia Pacific region. His primary domain of expertise and experience is on Leadership & Management, Digital & Product Marketing and Project Management.Armand graduated with MSc in Marketing Management. He is currently serving as Adjunct Lecturer with DeepNovaSG and London School of Business Finance. He have gotten Masters in Marketing Management, Diploma in Adult & Continuing Education (DACE), Advanced Certification in Training & Development (ACTA), Post Graduate Diploma in Business Marketing, Diploma in Information Technology. Have 20+ years experience in InfoComm Technology and 10+ years in Product & Program Management. Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.

Review

Customer Reviews (14)

will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 5/1/2024)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 11/18/2022)
Thank you for organising this workshop. It was very enriching. Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Thank you for organising this workshop. It was very enriching. (Posted on 11/2/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
A little confusion when screens switches
Good references shared (Posted on 5/10/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Will b nicer if the hands on segment is more.
The hacks shared were very useful (Posted on 3/29/2021)

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