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Agentic AI for Market Research

Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Course Brochure

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Certification

  • Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.

Agentic AI for Market Research

Course Code: C386

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What's This Course About

This course equips participants with practical skills to use Claude Cowork and agentic AI to conduct efficient, structured, and insight-driven market research. Learners will use Claude Cowork to define research objectives, formulate research questions, identify reliable information sources, analyse competitors, explore industry trends, and understand customer needs and behaviours.

Participants will learn how to connect Claude Cowork with relevant documents, datasets, business applications, and research sources through Model Context Protocol (MCP) tools. These integrations enable AI-assisted workflows for gathering, organising, comparing, and synthesising information from multiple sources while maintaining human oversight and verifying the reliability of findings.

The course also guides learners in creating custom Claude Skills from real-world market research processes. These reusable skills can support activities such as developing customer personas, analysing survey responses, conducting competitor comparisons, evaluating market opportunities, identifying emerging trends, and producing structured research reports. Participants will learn to incorporate research frameworks, templates, evaluation criteria, and reporting standards into repeatable workflows.

Through hands-on activities and practical business scenarios, learners will use Claude Cowork to transform complex information into clear findings, visual summaries, and actionable recommendations. By the end of the course, participants will be able to build an agentic market research workflow that improves research efficiency, strengthens evidence-based decision-making, and supports the development of effective marketing and business strategies.

Funding Options

No funding is available for this course

For WSQ funding, please checkout the details at WSQ - Agentic AI for Market Research

Course Fee

$700.00 (GST-exclusive)
$763.00 (GST-inclusive)

Course Date

Course Time

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Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1 Identifying Market Research Data and Sources with Claude Cowork

  • Defining Research Objectives and Research Questions
  • Determining Data Types for Market Research
  • Identifying Reliable Information and Data Sources
  • Connecting Claude Cowork to Documents and Datasets with MCP
  • Organising and Verifying Research Inputs

Topic 2 Analysing Market Trends and Industry Developments

  • Gathering Industry Reports and Market Data
  • Determining Variables That Drive Market Movement
  • Competitor Analysis and Benchmarking with Agentic AI
  • Synthesising Findings Across Multiple Sources
  • Building a Reusable Trend Analysis Claude Skill

Topic 3 Customer Behaviour Analysis, Market Dynamics and Forecasting

  • Developing Customer Personas with Claude Cowork
  • Analysing Survey Responses and Customer Feedback
  • Exploring Market Dynamics and Segment Opportunities
  • Forecasting Techniques for Demand and Growth
  • Turning Exploration into Structured Research Reports

Topic 4 Evaluating Marketing Effectiveness with Agentic AI Models and Indicators

  • Defining Indicators, Events and Conversions
  • Modelling Techniques for Marketing Effectiveness
  • Evaluating Campaign Performance with AI Assistance
  • Visual Summaries and Actionable Recommendations
  • Building an End-to-End Agentic Market Research Workflow

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

You can sign up for the following:

Hardware: Window or Mac Laptops

Job Roles

Job Roles

  • Market Research Analyst
  • Market Intelligence Specialist
  • Consumer Insights Analyst
  • Competitive Intelligence Analyst
  • Digital Marketing Specialist
  • Content Marketing Manager
  • E-commerce Manager
  • User Experience (UX) Researcher
  • Business Analyst
  • Strategy and Planning Executive
  • Product Manager
  • Brand Strategist
  • Customer Acquisition Specialist
  • Media Planner
  • Business Owner or Entrepreneur conducting market research

Trainers

Trainers

Armand Abdul Rahim is an ACLP-certified trainer and learning consultant with strong expertise in customer engagement, interpersonal effectiveness, and professional communication. He has conducted corporate training across industries, enabling professionals to build rapport, deliver persuasive messages, and foster positive workplace relationships. His engaging and learner-focused style makes technical concepts in communication highly relatable. In his training, Armand emphasizes emotional intelligence, rapport building, and handling challenging conversations. He uses interactive discussions and practical exercises to help learners enhance both collaboration with colleagues and customer satisfaction, ensuring participants leave with actionable tools to strengthen workplace communication.

Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.

Stefan is a ACTA- certified trainer. With an extensive background in supply chain operations, Management and strategy I am passionate about driving business performance through a strategic focus on driving value for customers and supply partners. His skills are supported by a strong commercial understanding and the ability to build and lead high performing teams across multiple countries with complex stakeholder structures (in both government and private sector). He is experienced in leading large scale projects and have led the development and implementation of best practice and process improvements. A strategic thinker who can challenge the status quo and drive innovative change. Strong problem solving and communication skills enable me to effectively communicate and engage with all levels within the organisation

Wayne Lim is a ACTA trainer. An Agile practitioner and Scrum Master, part of a start-up in the Maritime sector, and involved in family’s’ food and beverage business. Wayne graduated from RMIT University with a bachelor’s in construction management. Having 11 years in project management experience in the construction and marine sectors. Lectured in tertiary institutions in topics like management, marketing, engineering, mathematics, and customer service. His current interest includes R and Python programming languages, DevOps, and Agile methodologies.  

Oh Boon Sai Patrick is a ACTA certified trainer. He is a seasoned management consultant specializing in PDPA (Personal Data Protection Act) compliance and EDG (Enterprise Development Grant) consultancy. He offers comprehensive services tailored to each client's unique needs. In the realm of PDPA compliance, he advise on data protection strategies, conduct audits, deliver customized awareness training, and ensure seamless integration into existing business processes.
For the EDG grant, he guide businesses on eligibility, application, and utilization, conduct capability assessments, develop project proposals, and provide ongoing project management. With a strong track record of enhancing data security and operational efficiency, he aim to help businesses achieve regulatory compliance and sustainable growth.

Review

Customer Reviews (14)

Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 3/20/2018)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 3/13/2018)
Might Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 1/8/2018)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
It was fine as it was. Fortunate enough to be able to ask business specific questions (Posted on 9/12/2017)

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