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Course Details
Course Details
What You'll Learn
Topic 1: Plan a Social Media Marketing Campaign with Generative AI
Topic 2: Evaluate Social Media Marketing Opportunities and Platforms
Topic 3: Create a Social Media Marketing Campaign with Generative AI
Topic 4: Evaluate Social Media Marketing Performance with Generative AI
Course Info
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 21-65 years old
Minimum Software/Hardware Requirement
Software:
You will need the following for this course:
- A free account on a generative AI assistant of your choice, e.g. ChatGPT, Google Gemini or Microsoft Copilot (the free tier is sufficient)
- A free Canva account
Hardware: Windows PC or Mac laptop
Job Roles
Job Roles
- Digital Marketing Manager
- Content Strategist
- Social Media Manager
- SEO Specialist
- Brand Manager
- Marketing Analyst
- Advertising Coordinator
- Public Relations Officer
- E-commerce Specialist
- Marketing Communications Director
- Creative Director
- User Experience Designer
- Product Marketing Manager
- Data Analyst
- Growth Hacker
Trainers
Trainers
Dr. Alfred Ang builds the kind of AI-powered marketing systems this course teaches people to use. A full-stack AI developer, Agentic AI solution architect and corporate trainer, he is Managing Director, CIO, CTO and Chief Instructional Designer of Tertiary Infotech Academy Pte Ltd and the founder of Tertiary Courses, which he grew into a training platform for professionals in Singapore. Among the more than 300 public repositories on his GitHub is socialmediapost, a full-stack publishing platform that posts video, photos and text to 22 social platforms, including TikTok, Instagram, YouTube, LinkedIn and X, from a single API call, with scheduling, queues, pipelines and analytics. He has also built videocreation, which turns any topic into a narrated video with AI-generated scripts, voiceover and animated scenes in TikTok and YouTube formats; logomaker, which produces logo options with Gemini or OpenAI image models; and ai-cms, an AI-powered content management system with AI content generation and a weekly auto-blog scheduler built on the Claude Agent SDK. Several of his lead-magnet websites, such as the marketingagency demand-generation site, show how he pairs persuasive content with lead capture. His technical credentials include Microsoft Certified AI Engineer Associate (AI-102) and Power BI Data Analyst (PL-300), AWS Certified AI Practitioner, and a PhD in Electrical Engineering from NUS, and he holds the Certificate in AI Ethics and Governance (Senior Professional) from NTU. He also founded Tertiary Robotics in 2015 and Tertiary Courses Malaysia, so he approaches social media marketing from the perspective of a business owner as well as a technologist.
In Generative AI for Social Media Marketing, Dr. Ang shows marketers, business owners and communications teams how to put tools such as ChatGPT, Claude, Canva AI and AI image and video generators to work across the whole campaign cycle. The course follows a practical sequence: planning a social media campaign with generative AI, evaluating which platforms and opportunities suit the audience, creating the campaign assets, and evaluating performance once content is live. He draws on his own experience of automating multi-platform publishing and AI video production to show where AI saves real time, such as audience research, idea generation, caption variations, visuals and short-form video, and where human judgement on brand voice, accuracy and tone still has to lead. Learners work through prompts and templates they can reuse immediately, build a consistent content calendar, and learn how to read engagement data so that each round of content improves on the last. Because he holds an NTU certificate in AI ethics and governance, he also addresses disclosure, copyright and responsible use of AI-generated media in public-facing channels. As an ACTA-certified trainer and DACE-certified curriculum developer, he keeps sessions practical, energetic and focused on outputs learners can publish. He also shows how to repurpose a single idea across formats, so that one piece of research can become a post, a carousel, a short video and a newsletter item. To see the publishing, video and content tools he has built, visit his GitHub portfolio at https://github.com/alfredang and connect with him on LinkedIn at https://www.linkedin.com/in/angchewhoe/
Allen Wong is a digital marketing strategist and CEO of Medistation Pte. Ltd. who leverages AI and analytics to drive multimillion-dollar growth across diverse industries. He has managed digital campaigns for clients in healthcare, e-commerce and the creative sectors, achieving strong returns through data-driven marketing and automation. His expertise spans marketing analytics, CRM systems and search engine marketing, with a particular interest in integrating AI tools such as ChatGPT, Gemini and Midjourney into marketing work to streamline content creation and improve campaign performance.
Generative AI for Social Media Marketing applies those tools to social channels. Learners plan a social media marketing campaign with generative AI, evaluate marketing opportunities and platforms, create a campaign using AI for captions, visuals and short videos, and then evaluate social media performance with generative AI. Allen's sessions focus on automation workflows, AI-powered analytics and responsible AI marketing, so participants learn to move faster without compromising brand quality. By combining strategic creativity with technical expertise, he helps learners build consistent, data-informed social media campaigns that boost engagement and support their business goals.
Riley Goh is a digital growth strategist, program designer and certified facilitator with expertise in AI-driven content creation and marketing automation. Recognised as Singapore's youngest mobile app trainer by the Singapore Book of Records, she founded Singapore's first growth hacking academy and has designed and led innovation programmes across Southeast Asia, creating digital content with tools such as ChatGPT, Make and social media automation platforms. Her expertise also covers community building and authentic communication, including developing a community of over 130 members, and she holds the WSQ Advanced Certificate in Learning and Performance (ACLP 2.0).
In Generative AI for Social Media Marketing, Riley teaches professionals how to use AI for authentic storytelling, community engagement and brand growth. Learners plan a social media campaign with generative AI, evaluate marketing opportunities and platforms, and create campaign content using tools such as ChatGPT, Claude, Canva AI and AI image and video generators. They then evaluate campaign performance with generative AI. Her sessions focus on prompt engineering, AI video creation and creative automation, using interactive methods that keep participants engaged. Learners leave able to publish consistent, engaging content efficiently and to design AI-enhanced campaigns that connect meaningfully with modern audiences.
Ray Teoh is a digital marketing veteran who has led regional operations and transformation for multinational and NASDAQ-listed companies. He has held senior leadership roles at Singapore Press Holdings, PropertyGuru, iClick Interactive and Innity, where he specialised in data-driven marketing, social media strategy and China-platform integration. An ACLP-certified trainer, he has trained SMEs and professionals across Southeast Asia in modern digital marketing and e-commerce. In his generative AI marketing training, he helps professionals use AI to scale digital marketing operations and expand regional outreach, with a focus on AI-powered campaign optimisation, multi-platform integration and data analytics for strategic decisions.
In Generative AI for Social Media Marketing, Ray brings this social media and data-driven marketing experience to planning, creating and optimising campaigns with tools such as ChatGPT, Claude, Canva AI and AI image and video generators. Learners plan a social media marketing campaign with generative AI, evaluate opportunities and platforms, create the campaign and then evaluate its performance. His regional experience across multiple social platforms helps learners choose the right channels for their audience rather than posting everywhere. Participants leave able to design intelligent, partly automated social media strategies that drive sustainable growth.
Lynn Foo is an ACTA-certified trainer, IBM certified Design Thinking Instructor and IBM Enterprise Design Thinking Co-Creator whose experience spans business management, innovation and digital communications. She has taught at leading institutions and corporations, specialising in design thinking, marketing strategy and digital productivity, and combines creativity with technology adoption to help professionals enhance customer engagement through human-centred approaches. She is also a certified Sustainability (ESG) Practitioner, a certified Scrum Master and an IMDA approved PDPA trainer, and has served as Director of an international school, leading corporate strategy and regulatory compliance portfolios.
In Generative AI for Social Media Marketing, Lynn guides learners to merge design thinking principles with AI tools for content ideation and storytelling. Learners plan a social media marketing campaign with generative AI, evaluate social media opportunities and platforms, create campaign content, and evaluate campaign performance with AI support. Her sessions highlight how generative AI can be applied to marketing design, copywriting and campaign development, while her PDPA background helps participants stay mindful of data protection. By bridging creativity and data-driven insights, she helps learners craft compelling, emotionally resonant social media campaigns more quickly and effectively.
Review
Customer Reviews (15)
- will recommend Review by Course Participant/Trainee
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. (Posted on 9/19/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recomend Review by Course Participant/Trainee
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. (Posted on 9/19/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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Overall its good. Very interesting. (Posted on 9/19/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Allen is a wonderful trainer. Review by Course Participant/Trainee
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Allen is a wonderful trainer. He is very knowledgeable and patient and able to adapt accordingly to cater to the students needs and pace. This is a very informative class and he’s a extremely dedicated trainer (Posted on 4/7/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Great informative course with a knowledgable trainer! Review by Course Participant/Trainee
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Great informative course with a knowledgable trainer! (Posted on 4/7/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
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