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Generative AI for Digital Marketing

Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Course Brochure

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Certification

  • Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.

Generative AI for Social Media Marketing

Course Code: C1468

15 Review(s) | Add Your Review

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What's This Course About

Are you ready to supercharge your brand’s online presence with the power of AI? Dive into Generative AI for Social Media Marketing, where you will discover how tools like ChatGPT and AI image and video generators can transform the way you plan, create and run social media campaigns. In this comprehensive course, we will equip you with the knowledge and skills to develop a data-driven social media marketing plan, evaluate the right platforms for your business, and produce engaging AI-generated posts, visuals and ad copy in a fraction of the time.

By the end of this course, you will be able to build a complete AI-powered social media campaign, from audience analysis and content creation to performance tracking and optimization, and evaluate its impact on your organization. Join us today and take your brand’s social media presence to the next level!

Funding Options

No funding is available for this course

For WSQ funding, please checkout the details at WSQ - Generative AI for Content Creation

Course Fee

$700.00 (GST-exclusive)
$763.00 (GST-inclusive)

Course Date

Course Time

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Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1: Plan a Social Media Marketing Campaign with Generative AI

  • Overview of generative AI tools for social media marketing
  • Examples of AI-generated social media advertisements
  • Map out customer journey using AI-assisted customer persona tools
  • Competitive and audience analysis using AI-powered audience insights
  • Develop a social media marketing plan with generative AI

Topic 2: Evaluate Social Media Marketing Opportunities and Platforms

  • Social media competitive and audience evaluation using AI-powered audience insights
  • Feasibility and comparison of using various social media platforms
  • Advantages of applying generative AI across social media platforms

Topic 3: Create a Social Media Marketing Campaign with Generative AI

  • Market penetration potential of AI-driven social media marketing in the local context
  • Create social media photo and video posts with generative AI
  • AI-assisted captions, hashtags and location tagging
  • Anatomy of an AI-optimized social media ads campaign structure
  • Privacy, copyright and responsible AI considerations

Topic 4: Evaluate Social Media Marketing Performance with Generative AI

  • Create and install tracking pixels to collect performance data
  • Understand key social media performance and advertising ROI metrics
  • Set up custom and automated reporting with generative AI
  • Manage consumer reviews and user-generated content with AI
  • Audience, budget, scheduling and placement optimization using AI
  • AI tools for social media scheduling
  • Retargeting strategies

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You can sign up free accounts on the following platforms:

Hardware: Windows and Mac Laptops

Job Roles

Job Roles

  • Digital Marketing Manager
  • Content Strategist
  • Social Media Manager
  • SEO Specialist
  • Brand Manager
  • Marketing Analyst
  • Advertising Coordinator
  • Public Relations Officer
  • E-commerce Specialist
  • Marketing Communications Director
  • Creative Director
  • User Experience Designer
  • Product Marketing Manager
  • Data Analyst
  • Growth Hacker

Trainers

Trainers

Allen Wong is a digital marketing strategist and CEO of Medistation Pte. Ltd., with extensive experience leveraging AI and analytics to drive multimillion-dollar growth across diverse industries. He has managed digital campaigns for clients in healthcare, e-commerce, and creative sectors, achieving strong ROI through data-driven marketing and automation. With over 15 years of experience, his expertise spans marketing analytics, CRM systems, and search engine marketing, making him a recognized leader in integrating AI tools for business growth.
In “Digital Marketing with Generative AI (GenAI),” Allen equips participants with the ability to apply AI technologies such as ChatGPT, Gemini, and Midjourney to streamline content creation and enhance campaign performance. His sessions focus on automation workflows, AI-powered analytics, and responsible AI marketing. By combining strategic creativity with technical expertise, he helps learners develop innovative, data-informed marketing strategies that boost brand engagement and impact.

Riley Goh is a professional Trainer, Program Designer, and Facilitator who believes that "genuine connections" and "meaningful conversations" are the foundation of business success. Her expertise lies in community building and authentic communication, demonstrated by her experience developing a community of over 130 members and teaching "authentic sales strategies" to business owners. This, combined with her experience as a Financial Advisor, gives her a strong foundation in building client trust and understanding diverse customer needs. Holding the WSQ Advanced Certificate in Learning and Performance (ACLP 2.0), Riley excels at creating engaging and interactive learning environments. She utilizes methodologies like "Serious Games" to help participants master the art of authentic communication and build genuine rapport. Learners will gain practical skills in connecting with people , handling conversations with clarity and confidence , and transforming routine customer interactions into opportunities for building lasting, meaningful relationships
Lynn Foo specialises in Sustainability & ESG, Carbon Footprint Measurement & Management, ESG Reporting & Disclosure, Circular Economy/Waste Management. As a certified Sustainability (ESG) Practitioner by the Centre for Sustainability and Excellence (CSE), Lynn serves as the principal trainer for the HP-SIM SkillsFuture Queen Bee Programme - Advancing Towards a Sustainable Industry 4.0. She also imparts her knowledge to various Institutes of Higher Learning and SSG approved training partners. Leveraging her expertise in design thinking, Lynn coaches professionals in utilizing Design Thinking framework and circular economy business models to develop sustainable products and services.  As a business practitioner with over 20 years of industry experience, including a tenure as the Director of an international school, Lynn spearheaded various portfolios including corporate strategy, sustainability initiatives, corporate social responsibility programmes and regulatory compliance. Lynn holds the Advanced Certificate in Integrating Sustainability for a Future-Ready Business (SMU). In addition to being a CSE certified Sustainability (ESG) Practitioner, she is a Lead Auditor for ISO 14001, an accredited Green Mark Associate (Singapore Green Building Council), an IBM certified Design Thinking Instructor, a certified Scrum Master, an IAPP certified Information Privacy Manager, and an IMDA approved PDPA trainer.

Teddy Yip is a seasoned corporate trainer and consultant with more than 25 years of experience in business transformation, IT solutions, and digital innovation. A certified Six Sigma Master Black Belt and practitioner in AI, blockchain, and DevOps, he has worked across industries including finance, manufacturing, and logistics to deliver strategic technology solutions. His training style focuses on connecting business strategy with digital execution for measurable results.
In “Digital Marketing with Generative AI (GenAI),” Teddy demonstrates how AI can transform digital marketing processes and improve campaign performance. His sessions explore AI-assisted analytics, content automation, and performance optimization techniques. Drawing from his leadership and process improvement background, he equips professionals with the tools to build efficient, data-driven marketing ecosystems that enhance productivity and ROI.

Ray Teoh is a digital marketing veteran with over two decades of experience leading regional operations and transformation for multinational and NASDAQ-listed companies. He has held senior leadership roles at Singapore Press Holdings, PropertyGuru, iClick Interactive, and Innity, where he specialized in data-driven marketing, social media strategy, and China-platform integration. An ACLP-certified trainer, he has trained SMEs and professionals across Southeast Asia in modern digital marketing and e-commerce.
In “Digital Marketing with Generative AI (GenAI),” Ray helps professionals harness AI to scale digital marketing operations and expand regional outreach. His sessions focus on AI-powered campaign optimization, multi-platform integration, and data analytics for strategic decision-making. With his extensive industry experience, he enables learners to design intelligent, automated marketing strategies that drive sustainable growth in the age of generative AI.

Review

Customer Reviews (15)

will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 9/19/2024)
will recomend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 9/19/2024)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Overall its good. Very interesting. (Posted on 9/19/2024)
Allen is a wonderful trainer. Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Allen is a wonderful trainer. He is very knowledgeable and patient and able to adapt accordingly to cater to the students needs and pace. This is a very informative class and he’s a extremely dedicated trainer (Posted on 4/7/2024)
Great informative course with a knowledgable trainer! Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Great informative course with a knowledgable trainer! (Posted on 4/7/2024)

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