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Generative AI for Social Media Marketing

Sessions 2 days
Duration 15 hrs
Level Beginner
Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

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This course is for beginners. No prerequisite is required.

Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.

Generative AI for Social Media Marketing

Course Code: C1468

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Generative AI for Social Media Marketing shows you how to plan, create and optimise social media campaigns faster and more effectively with generative AI tools such as ChatGPT, Claude, Canva AI and AI image and video generators. AI can help you research audiences, generate content ideas, write captions, create visuals and short videos, and analyse performance, so you can publish consistent, engaging content without burning out. The course is designed for marketers, social media managers, business owners and content creators.

You will start by planning a social media marketing campaign with generative AI, defining goals and audiences, researching trends and competitors, and building a content strategy and calendar across platforms such as Instagram, Facebook, LinkedIn and TikTok. Next you will evaluate social media marketing opportunities, using AI to identify the best channels, formats, hashtags and posting times for your audience. You will then create a social media marketing campaign with generative AI, writing captions and hooks in your brand voice and producing images, carousels and short videos.

The final topic covers evaluating social media marketing performance with generative AI, analysing engagement and reach data, summarising insights and deciding what to improve next. Throughout the course you will also cover brand consistency, disclosure, copyright and responsible use of AI-generated content. Every activity is hands-on using your own brand or a sample business. By the end, you will be able to use generative AI to run more effective, efficient social media marketing.

This course is part of our AI training in Singapore, where you can browse all our AI courses. See more generative AI training.

Hands-On Learning Learn by doing. Every topic is practised hands-on, so you leave with skills you can use at work straight away.
Live Coaching Experienced instructors coach you live, answer your questions and guide you step by step.
Free Post-Course Consultation Stuck after class? Message your trainer any time for guidance as you apply what you have learned.
Always-Updated Materials Materials are refreshed to stay relevant. Log in to our LMS any time to get the latest version.

No funding is available for this course

For WSQ funding, please checkout the details at WSQ - Generative AI for Social Media Marketing

Course Fee

$700.00 (GST-exclusive)

$763.00 (GST-inclusive)

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
Corporate Training at Company Premise

Course Date * Course Date

Course Time * Course Time

9:30am - 5:30pm

No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Name(s) on Certificate *

Additional Message or Emails for Course Notification

* Required Fields

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Topic 1: Plan a Social Media Marketing Campaign with Generative AI

Topic 2: Evaluate Social Media Marketing Opportunities and Platforms

Topic 3: Create a Social Media Marketing Campaign with Generative AI

Topic 4: Evaluate Social Media Marketing Performance with Generative AI

Course Info

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You will need the following for this course:

A free account on a generative AI assistant of your choice, e.g. ChatGPT, Google Gemini or Microsoft Copilot (the free tier is sufficient)
A free Canva account

Hardware: Windows PC or Mac laptop

Job Roles

Digital Marketing Manager
Content Strategist
Social Media Manager
SEO Specialist
Brand Manager
Marketing Analyst
Advertising Coordinator
Public Relations Officer
E-commerce Specialist
Marketing Communications Director
Creative Director
User Experience Designer
Product Marketing Manager
Data Analyst
Growth Hacker

Trainers

Dr. Alfred Ang builds the kind of AI-powered marketing systems this course teaches people to use. A full-stack AI developer, Agentic AI solution architect and corporate trainer, he is Managing Director, CIO, CTO and Chief Instructional Designer of Tertiary Infotech Academy Pte Ltd and the founder of Tertiary Courses, which he grew into a training platform for professionals in Singapore. Among the more than 300 public repositories on his GitHub is socialmediapost, a full-stack publishing platform that posts video, photos and text to 22 social platforms, including TikTok, Instagram, YouTube, LinkedIn and X, from a single API call, with scheduling, queues, pipelines and analytics. He has also built videocreation, which turns any topic into a narrated video with AI-generated scripts, voiceover and animated scenes in TikTok and YouTube formats; logomaker, which produces logo options with Gemini or OpenAI image models; and ai-cms, an AI-powered content management system with AI content generation and a weekly auto-blog scheduler built on the Claude Agent SDK. Several of his lead-magnet websites, such as the marketingagency demand-generation site, show how he pairs persuasive content with lead capture. His technical credentials include Microsoft Certified AI Engineer Associate (AI-102) and Power BI Data Analyst (PL-300), AWS Certified AI Practitioner, and a PhD in Electrical Engineering from NUS, and he holds the Certificate in AI Ethics and Governance (Senior Professional) from NTU. He also founded Tertiary Robotics in 2015 and Tertiary Courses Malaysia, so he approaches social media marketing from the perspective of a business owner as well as a technologist.

In Generative AI for Social Media Marketing, Dr. Ang shows marketers, business owners and communications teams how to put tools such as ChatGPT, Claude, Canva AI and AI image and video generators to work across the whole campaign cycle. The course follows a practical sequence: planning a social media campaign with generative AI, evaluating which platforms and opportunities suit the audience, creating the campaign assets, and evaluating performance once content is live. He draws on his own experience of automating multi-platform publishing and AI video production to show where AI saves real time, such as audience research, idea generation, caption variations, visuals and short-form video, and where human judgement on brand voice, accuracy and tone still has to lead. Learners work through prompts and templates they can reuse immediately, build a consistent content calendar, and learn how to read engagement data so that each round of content improves on the last. Because he holds an NTU certificate in AI ethics and governance, he also addresses disclosure, copyright and responsible use of AI-generated media in public-facing channels. As an ACTA-certified trainer and DACE-certified curriculum developer, he keeps sessions practical, energetic and focused on outputs learners can publish. He also shows how to repurpose a single idea across formats, so that one piece of research can become a post, a carousel, a short video and a newsletter item. To see the publishing, video and content tools he has built, visit his GitHub portfolio at https://github.com/alfredang and connect with him on LinkedIn at https://www.linkedin.com/in/angchewhoe/

Allen Wong is a digital marketing strategist and CEO of Medistation Pte. Ltd. who leverages AI and analytics to drive multimillion-dollar growth across diverse industries. He has managed digital campaigns for clients in healthcare, e-commerce and the creative sectors, achieving strong returns through data-driven marketing and automation. His expertise spans marketing analytics, CRM systems and search engine marketing, with a particular interest in integrating AI tools such as ChatGPT, Gemini and Midjourney into marketing work to streamline content creation and improve campaign performance.

Generative AI for Social Media Marketing applies those tools to social channels. Learners plan a social media marketing campaign with generative AI, evaluate marketing opportunities and platforms, create a campaign using AI for captions, visuals and short videos, and then evaluate social media performance with generative AI. Allen's sessions focus on automation workflows, AI-powered analytics and responsible AI marketing, so participants learn to move faster without compromising brand quality. By combining strategic creativity with technical expertise, he helps learners build consistent, data-informed social media campaigns that boost engagement and support their business goals.

Riley Goh is a digital growth strategist, program designer and certified facilitator with expertise in AI-driven content creation and marketing automation. Recognised as Singapore's youngest mobile app trainer by the Singapore Book of Records, she founded Singapore's first growth hacking academy and has designed and led innovation programmes across Southeast Asia, creating digital content with tools such as ChatGPT, Make and social media automation platforms. Her expertise also covers community building and authentic communication, including developing a community of over 130 members, and she holds the WSQ Advanced Certificate in Learning and Performance (ACLP 2.0).

In Generative AI for Social Media Marketing, Riley teaches professionals how to use AI for authentic storytelling, community engagement and brand growth. Learners plan a social media campaign with generative AI, evaluate marketing opportunities and platforms, and create campaign content using tools such as ChatGPT, Claude, Canva AI and AI image and video generators. They then evaluate campaign performance with generative AI. Her sessions focus on prompt engineering, AI video creation and creative automation, using interactive methods that keep participants engaged. Learners leave able to publish consistent, engaging content efficiently and to design AI-enhanced campaigns that connect meaningfully with modern audiences.

Ray Teoh is a digital marketing veteran who has led regional operations and transformation for multinational and NASDAQ-listed companies. He has held senior leadership roles at Singapore Press Holdings, PropertyGuru, iClick Interactive and Innity, where he specialised in data-driven marketing, social media strategy and China-platform integration. An ACLP-certified trainer, he has trained SMEs and professionals across Southeast Asia in modern digital marketing and e-commerce. In his generative AI marketing training, he helps professionals use AI to scale digital marketing operations and expand regional outreach, with a focus on AI-powered campaign optimisation, multi-platform integration and data analytics for strategic decisions.

In Generative AI for Social Media Marketing, Ray brings this social media and data-driven marketing experience to planning, creating and optimising campaigns with tools such as ChatGPT, Claude, Canva AI and AI image and video generators. Learners plan a social media marketing campaign with generative AI, evaluate opportunities and platforms, create the campaign and then evaluate its performance. His regional experience across multiple social platforms helps learners choose the right channels for their audience rather than posting everywhere. Participants leave able to design intelligent, partly automated social media strategies that drive sustainable growth.

Lynn Foo is an ACTA-certified trainer, IBM certified Design Thinking Instructor and IBM Enterprise Design Thinking Co-Creator whose experience spans business management, innovation and digital communications. She has taught at leading institutions and corporations, specialising in design thinking, marketing strategy and digital productivity, and combines creativity with technology adoption to help professionals enhance customer engagement through human-centred approaches. She is also a certified Sustainability (ESG) Practitioner, a certified Scrum Master and an IMDA approved PDPA trainer, and has served as Director of an international school, leading corporate strategy and regulatory compliance portfolios.

In Generative AI for Social Media Marketing, Lynn guides learners to merge design thinking principles with AI tools for content ideation and storytelling. Learners plan a social media marketing campaign with generative AI, evaluate social media opportunities and platforms, create campaign content, and evaluate campaign performance with AI support. Her sessions highlight how generative AI can be applied to marketing design, copywriting and campaign development, while her PDPA background helps participants stay mindful of data protection. By bridging creativity and data-driven insights, she helps learners craft compelling, emotionally resonant social media campaigns more quickly and effectively.