Course Information

  • Sessions 1 day
  • Duration 8 hrs
  • Level Beginner
  • Assessment 1 hr

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Skills Framework

TSC Title
Service Brand
TSC Code
HAS-CEX-5007-1.1

Learning Outcomes

By end of the course, learners should be able to:

  • LO1: Develop an appreciation for the impact, importance, and benefits of service branding initiatives on business
  • LO2: Establish strategies for adopting the organisation's branding strategy
  • LO3: Evaluate the effectiveness of service branding initiatives for organisations
Download Course Brochure

Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.
  • OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ - Service Branding Strategies to Elevate Your Business

Course Code: TGS-2025053924
  • WSQ
  • SkillsFuture Credit
  • PSEA
  • UTAP
  • SFEC
  • Absentee Payroll
  • MCES

What's This Course About

This WSQ Service Branding Strategies to Elevate Your Business provides participants with essential knowledge and practical strategies to build a strong service brand. Understand the critical role of service branding in an organization’s overall branding strategy and its impact on business performance. Learn how successful service brands create a competitive advantage, enhance customer experience, and drive long-term brand loyalty. Through real-world case studies, explore how companies differentiate themselves through service branding initiatives.

This course also equips participants with frameworks to develop, implement, and evaluate effective service branding strategies. Learn to craft compelling brand communication, create customer-centric experiences, and measure the impact of branding efforts using key performance metrics. By the end of the course, participants will be able to establish strong service branding initiatives that align with business goals and deliver measurable success.

WSQ Funding

Full Fee 400.00 Before GST
GST 36.00 9% of fee
Baseline Nett 236.00 SG/PR age 21+ · 50% funded
MCES / SME Nett 156.00 SG age 40+ · 70% funded
SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2025053924)
  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us. 

Course FeeBefore Funding

BTN25,200.00 (GST-exclusive)
BTN27,468.00 (GST-inclusive)

Course Date

Course Time

* Required Fields

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1: Understanding Service Branding and Its Business Impact

Role of service branding in an organization’s branding strategy

Importance and benefits of service branding initiatives

Impact on business performance and competitive advantage

Topic 2: Developing an Appreciation for Service Branding 

Exploring real-world examples of service branding success

Identifying how service branding creates a competitive advantage

Appreciating service branding’s role in market differentiation

Topic 3: Service Branding Communication Strategy & Customer Experience

Understanding an organization’s branding strategy and its role in service branding

Frameworks for developing and implementing a service branding strategy

Strategies to champion service brand adoption

Differentiating service brands for a competitive advantage

Topic 4: Evaluating the Impact of Service Branding Initiatives

Methods for evaluating service branding effectiveness

Measuring the impact on business performance

Key metrics for assessing branding success

Assessment

  • Written Exam
  • Practical Exam

Course Info

Prerequisite

This is a beginner course. No programming or electronics knowledge is assumed:

Software Requirement

Please install the following software prior to the class

HRDF Funding

Please refer to this video https://youtu.be/Kzpd-V1F9Xs

1-     HRD Corp Grant Helper

How to submit grant applications for HRD Corp Claimable Courses

2-     Employers are required to apply for the grant at least one week before training commences.

Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.

3-     First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my

Second, Click Application

4-     Click Grant on the left side under Applications

5-     Click Apply Grant on the left side under Applications

6-     Click Apply

7-     Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply

8-     Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:

9-     Select your Immediate Officer and click Next

10-  Select a Training Provider, then click Next

11-  Please select a training programme from the list, then key in all the required details and click Next

Select your desired training programme.

Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.

Explain the background and objective of this training.

Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.

12-  If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next

Insert MiCAS Application number

13-  Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:

14-  Please select a Course Title and Type of Training

15-  Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:

16-  Please key in the Training Location and click Next

17-  Please select the Level of Certification and click Next

18-  Please follow the instructions and key in trainee details

19-  Click Add Batch, then click Save

20-  Click Add Trainee Details

21-  Please key in all the required details, then click Add

22-  Click Add if there are more participants. Once done, click Save

23-  Click Next

24-  Please key in the course fees and allowance details, then click Save

25-  Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.

26-  Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next

27-  Complete the declaration form and select a desired officer

28-  Add all the required documents, then click Add Attachment. Then, click Save and Submit Application

29-  Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.

The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.

Job Roles

Job Roles

  • Brand Manager
  • Marketing Manager
  • Customer Experience Manager
  • Business Development Executive
  • Corporate Communications Specialist
  • Service Branding Consultant
  • Digital Marketing Strategist
  • Public Relations Manager
  • Advertising Executive
  • Brand Strategist
  • Customer Success Manager
  • Market Research Analyst
  • Sales and Marketing Executive
  • Social Media Manager
  • Product Marketing Specialist
  • Business Consultant
  • Retail Branding Specialist
  • Loyalty Program Manager
  • Content Marketing Manager
  • Service Operations Manager

Trainers

Trainers

Teddy Yip Fook Khi is an accomplished business consultant and corporate trainer with over 25 years of experience spanning leadership, sales management, and service excellence. Holding a Master of Science in Finance and Controlling from SMC University, he has trained professionals across multiple industries in areas including change management, customer relationship strategy, and business process improvement. Teddy has worked with organizations such as Academies Australasia College and The Knowledge Academy, delivering corporate programs in business development, customer engagement, and service leadership. His extensive consulting experience allows him to bridge strategic planning with practical execution in service-driven environments.
In this course, Teddy brings his expertise in customer-centric transformation to help participants understand how strong branding and consistent service experiences drive business growth. His sessions emphasize brand alignment, service culture development, and stakeholder communication, equipping learners with actionable frameworks to elevate their brand’s reputation and customer loyalty in competitive markets.

Allen Wong is a digital marketing strategist and entrepreneur with extensive experience in e-commerce, branding, and performance marketing. As the Founder and CEO of Medistation Pte Ltd, he oversees strategic growth, user engagement, and digital brand partnerships. His expertise spans SEO, CRM, and AI-driven campaign optimization, with a proven track record of generating over $5 million in revenue through data-led marketing strategies. He holds professional certifications in SEO, social media management, and the WSQ Advanced Certificate in Learning and Performance (ACLP).
Riley Goh is a professional Trainer, Program Designer, and Facilitator who believes that "genuine connections" and "meaningful conversations" are the foundation of business success. Her expertise lies in community building and authentic communication, demonstrated by her experience developing a community of over 130 members and teaching "authentic sales strategies" to business owners. This, combined with her experience as a Financial Advisor, gives her a strong foundation in building client trust and understanding diverse customer needs. Holding the WSQ Advanced Certificate in Learning and Performance (ACLP 2.0), Riley excels at creating engaging and interactive learning environments. She utilizes methodologies like "Serious Games" to help participants master the art of authentic communication and build genuine rapport. Learners will gain practical skills in connecting with people , handling conversations with clarity and confidence , and transforming routine customer interactions into opportunities for building lasting, meaningful relationships

Ray Teoh Tham Kim is a veteran sales and digital marketing professional with over 25 years of experience leading business growth initiatives across Singapore, Malaysia, and China. A certified adult educator with ACLP, he has held senior leadership roles at organizations such as Singapore Press Holdings, Innity, and iClick Interactive, where he led teams that achieved up to 400% revenue growth. As Director of eDragon Group, Ray has advised enterprises on China digital marketing and service branding through platforms such as Baidu, WeChat, and Douyin. His coaching background in SME leadership and sales management further enriches his training delivery.
In the Service Branding Strategies to Elevate Your Business course, Ray brings his expertise in digital marketing and customer engagement to help businesses strengthen their brand presence. His sessions highlight the integration of service quality, storytelling, and brand consistency—empowering learners to design branding strategies that resonate emotionally with customers and foster lasting loyalty.

Review

Write Your Own Review

You're reviewing: WSQ - Service Branding Strategies to Elevate Your Business

How do you rate this product? *

  1 star 2 stars 3 stars 4 stars 5 stars
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment