Course Details
Course Details
What You'll Learn
Topic 1: Who We Are and What We Do - Understanding Customers & Customer Service
Topic 2: Establishing Your Attitude
Topic 3: Identifying and Addressing The Customer's Needs
Topic 4: In-Person Customer Service (Face to Face)
Topic 5: Giving Customer Service over the Phone
Topic 6: Providing Customer Service via Email
Topic 7: Generating Return Business with Better Customer Service
Topic 8: Recovering Difficult Customers
Topic 9: Understanding When to Escalate
Course Info
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 18-65 years old
Minimum Software/Hardware Requirement
Software:
You will need the following for this course:
- A web browser such as Google Chrome, Microsoft Edge or Safari – free
- Access to the course materials provided in class
Hardware: Windows PC or Mac laptop
Trainers
Trainers
Patrick Oh is a Singapore Certified Management Consultant whose practice, SG Venture Consulting, depends on satisfied clients and the recommendations they pass on. Listed by TUV SUD as a certified consultant, he advises on governance, risk and compliance, corporate compliance, performance management and solutions design. He is CIPM certified by the IAPP, and a training-provider trainer profile records more than 13 years of Singapore PDPA consultancy. He implements and audits ISO management systems, including quality and environmental management and ISO 14064 greenhouse gas accounting, and he is active in community development and sustainability reporting. Before consulting he spent years as an automation design engineer. Quality management systems require organisations to understand customer needs, monitor satisfaction and act on complaints, so his audit work gives him a structured view of what consistently good service looks like, while his client-facing practice gives him the everyday experience of delivering it under real pressure.
This masterclass benefits from both perspectives. Patrick opens by clarifying who customers are, internal and external, and what good service means, before exploring the attitude, positivity and energy that customers notice immediately. He then guides learners through identifying and addressing customer needs and delivering service face to face, over the phone and by email, adding practical advice on handling customer information responsibly in each channel in line with the PDPA. The topics on generating return business, recovering difficult customers and understanding when to escalate draw on his experience of managing client relationships, where a concern handled promptly and fairly often leads to a stronger working relationship. His quality and performance management background encourages learners to treat feedback as data for improvement rather than criticism to be deflected. Participants practise realistic scenarios throughout and leave with a clear, repeatable approach to keeping customers satisfied, loyal and willing to recommend the business to others.
Tan Teck Hwa brings extensive professional experience in business management, customer relations and service leadership, with a proven track record of helping organisations strengthen client satisfaction and operational excellence. His career includes guiding teams through change management, process improvements and customer-focused strategies, and leadership roles such as Chief Operating Officer of Unihearts International Education Group in China, Vice Principal at SMRT Institute and Corporate Services Director at ETT Academy. He is deeply familiar with service quality standards and WSQ competency frameworks, and holds a Master of Education from NIE, NTU and the Advanced Certificate in Learning and Performance.
In Customer Service Masterclass, Teck Hwa helps frontline staff, customer service officers, supervisors and sales and retail teams treat service as a real competitive advantage. Learners start by understanding internal and external customers and establishing the right attitude, then identify and address customer needs and practise serving customers face to face, over the phone and by email. The course goes on to generating return business, recovering difficult customers and understanding when to escalate. Drawing on his experience of leading service-focused teams, he links everyday service behaviours to business outcomes, so participants leave with the skills and mindset to keep customers satisfied, loyal and willing to recommend the business.
Lynn Foo is an ACTA-certified trainer with more than 15 years of teaching and facilitation at tertiary level and in continuing education, with core competencies that include service excellence, business communications, leadership and people management, design thinking and PDPA. A business practitioner with over 20 years of industry experience, including a tenure as Director of an international school, she has led portfolios spanning corporate strategy, sustainability initiatives, corporate social responsibility and regulatory compliance. She is an IBM certified Design Thinking Instructor who has trained over 300 participants in design thinking, an IAPP Certified Information Privacy Manager and an IMDA-approved PDPA trainer.
In Customer Service Masterclass, Lynn draws on her service excellence and business communications expertise to help frontline staff, supervisors and sales and retail teams deliver consistently excellent service. Learners understand who their customers are, establish the right attitude and identify and address customer needs, then practise serving customers face to face, by phone and by email. The course also covers generating return business, recovering difficult customers and knowing when to escalate. Using a blend of highly interactive lessons and online collaboration tools, she keeps sessions engaging and practical. Participants leave with the skills and mindset to keep customers satisfied, loyal and willing to recommend the business.
Review
Customer Reviews (3)
- will recommend Review by Course Participant/Trainee
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Can do shorter powerpoint (Posted on 9/22/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Sarah is professional trainer and shared lots of scenario Review by Course Participant/Trainee
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Sarah is professional trainer and shared lots of scenario we deal in our daily life when explaining. It makes the training more effective and easier to understand. Thanks for your time and advise :D (Posted on 12/14/2022)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might recommend Review by Course Participant/Trainee
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(1) Slides can be less texty, (2) Maybe instead of an entire zoom session, can break it up into 2 half-day programmes as it is difficult to concentrate for a longer time online, (3) Give more examples from other companies, (4) Instructions for activities can be clearer1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Good that there were a variety of activities- e.g. watch video, answer questions. The Coach was flexible and focused more on my area of work, rather than include examples not relevant to me. There was some funny content during the session, which was entertaining and made learning fun. (Posted on 4/28/2020)
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