Course Information

  • Sessions 1 day
  • Duration 8 hrs
  • Level Beginner
  • Assessment 1 hr

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Skills Framework

TSC Title
Content Management System Utilisation
TSC Code
RET-CIE-4002-1.1

Funding Validity

Funding for this course is valid from 17 Jun 2026 to 16 Jun 2027. Register and complete the course within this period to qualify for funding support.

Learning Outcomes

By the end of the course, learners will be able to:

  • LO1: Setup and monitor WooCommerce CMS to ensure adherence to guidelines and policies
  • LO2: Edit and curate product website on WooCommerce CMS
  • LO3: Maintain product web content on WooCommerce CMS
  • LO4: Recommend payment and shipping methods on WooCommerce CMS to improve customer experience
  • LO5: Manage issues related to WooCommerce CMS such as sales, out-of-stock, promotion etc.
  • LO6: Manage WooCommerce CMS performance

Course Brochure

Certification

  • Certificate of Achievement from Tertiary Infotech Academy Pte Ltd - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Achievement from Tertiary Infotech Academy Pte Ltd.

CASL - AI for eCommerce

Course Code: TGS-2026064474
  • CASL
  • SFC
  • PSEA
  • UTAP
  • SFEC
  • Absentee Payroll
  • MCES
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What's This Course About

AI for eCommerce equips participants with practical skills to use artificial intelligence to create, manage and optimise online retail operations. Learners will explore how AI can support product research, generate compelling product descriptions and visual content, personalise customer experiences, automate routine tasks and improve store performance.

The course covers essential eCommerce functions, including product catalogue management, inventory, payment gateways, shipping options, order fulfilment and search engine optimisation. Participants will apply generative AI to develop marketing content, customer communications, promotional campaigns and personalised product recommendations. They will also learn to use AI-powered chatbots and automation tools to respond to enquiries, support customers and streamline order-related workflows.

Participants will analyse sales trends, customer behaviour and key performance indicators using AI-assisted analytics. These insights will help them identify opportunities, forecast demand and make data-driven decisions to improve conversions and customer retention. Responsible AI practices, including data privacy, content accuracy and human review, are also addressed.

By the end of the course, participants will be able to integrate AI into key eCommerce processes, enhance customer engagement, improve operational efficiency and develop effective strategies for sustainable online business growth.

CASL Funding

Full Fee $350.00 Before GST
GST $31.50 9% of fee
Baseline Nett $206.50 SG/PR age 21+ · 50% funded
MCES / SME Nett $136.50 SG age 40+ · 70% funded
SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.

View on SkillsFuture for Business

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used.

Direct Application on SkillsFuture Portal

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year.

Submit UTAP Claim

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

Check PSEA Eligibility

  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form, then submit the completed form to us:

PSEA Withdrawal FormSubmit PSEA Form

Course FeeBefore Funding

$350.00 (GST-exclusive)
$381.50 (GST-inclusive)

Course Date

* Required Fields

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1: AI-Enabled eCommerce Store Setup and Content Management

Topic 2: AI-Assisted Product Catalogue and Web Content Management

Topic 3: Payment, Shipping and Customer Experience Optimisation

Topic 4: AI-Powered Sales, Order and Promotion Management

Topic 5: eCommerce Analytics and Performance Optimisation

Assessment

  • Practical Exam
  • Oral Questioning

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.
  • Minimum 18 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee Employer Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents of age 21 and above
  • From 1 October 2023, attendance-taking for SWDA's (formerly SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.
  • Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
  • From 1 October 2023, attendance-taking for SWDA's (formerly SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

 SkillsFuture Credit: 

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

 PSEA:

  • To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
  • Scroll down to "Keyword Tags" to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

 Absentee Payroll (AP) Funding: 

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • AP funding will be computed based on the actual number of training hours attended by the trainee.

 SFEC:

  • If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SWDA would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
  • Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
  • SkillsFuture Enterprise Credit (SFEC) Microsite 

Steps to Apply Skills Future Claim

  • The staff will send you an invoice with the fee breakdown.
  • Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
  • Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
  • Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

  • Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

  • SWDA subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
  • All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
  • An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
  • UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
  • UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

  1. The candidate has the right to disagree with the assessment decision made by the assessor.
  2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
  3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
  4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
  5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
  6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
  7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
  8. The candidate must lodge the appeal within 7 days, giving reasons for appeal 
  9. The assessor can help the candidate with writing and lodging the appeal.
  10. he assessment manager will collect information from the candidate & assessor and give a final decision.
  11. A record of the appeal and any subsequent actions and findings will be made.
  12. An Assessment Appeal Panel will be formed to review and give a decision.
  13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
  14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
  15. Please click the link below to fill up the Candidates Appeal Form.

Job Roles

Job Roles

  • eCommerce Manager
  • WooCommerce Developer
  • Web Developer (with eCommerce focus)
  • Digital Marketing Specialist
  • Online Store Owner
  • Product Listing Specialist
  • eCommerce Consultant
  • Dropshipping Business Owner
  • Online Retail Strategist
  • Web Designer (specializing in online stores)
  • User Experience Designer (for eCommerce)
  • Inventory Management Specialist (online)
  • Digital Sales Analyst
  • Payment Gateway Integrator
  • SEO Specialist (for online shops)

Trainers

Trainers

Patrick Foo is an ACTA-certified trainer with extensive experience in adult learning and digital business training. He has worked with diverse learners, helping them acquire practical skills in digital platforms, online marketing, and e-commerce. With a strong foundation in training and facilitation, Patrick specializes in breaking down complex e-commerce concepts into simple, actionable steps that participants can apply immediately to their businesses.
In his e-commerce training, Patrick focuses on guiding learners through the setup and management of WooCommerce stores, covering product listings, payment integration, inventory management, and customer engagement strategies. His hands-on teaching style ensures learners build the confidence to design, launch, and optimize their own online stores effectively. Patrick’s training is designed to empower entrepreneurs and business owners to leverage WooCommerce for sustainable online growth.

Allen Wong is a seasoned digital marketing strategist and CEO of Medistation Pte. Ltd., with a strong track record of driving over $5 million in revenue through e-commerce and digital campaigns. He has held roles as marketing manager and consultant, where he enhanced online presence, optimized SEO, and managed digital operations for multiple organizations. Allen is ACLP-certified and brings both entrepreneurial and teaching expertise to his training, making him a highly effective e-commerce mentor.
In his WooCommerce training, Allen emphasizes creating user-friendly online stores that integrate seamlessly with digital marketing strategies. His courses guide participants through store setup, product optimization, analytics, and customer engagement, ensuring a balance between technical functionality and strategic growth. By drawing from real-world business cases, Allen equips learners with the tools to maximize conversions and build scalable e-commerce businesses.

Ray Teoh (Tham Kim) is a digital marketing veteran with over 23 years of experience leading marketing and e-commerce initiatives across Singapore, Malaysia, and Greater China. He has held senior leadership positions at Singapore Press Holdings, Innity, and iClick Interactive, achieving major milestones such as increasing revenue by 400% at SPH and driving iClick to profitability. Currently Director of eDragon Group, Ray focuses on digital growth strategies using platforms such as Baidu, WeChat, Douyin, and Ctrip.
As an ACLP-certified trainer, Ray has conducted digital marketing and e-commerce programs with institutions like SIRS (NYP) and Singapore Productivity Centre. His WooCommerce training helps participants build online stores that align with broader marketing and sales strategies. Learners benefit from his in-depth knowledge of digital ecosystems, enabling them to design high-performing e-commerce stores that connect with both local and international markets.

Janice Ong is an ACLP-certified trainer and e-commerce consultant with over 20 years of experience in business development, sales, and digital marketing. She has worked globally in technology and engineering sectors, holding senior roles in business and marketing before transitioning to training. As a freelance trainer, she has taught digital marketing, SEO, and e-commerce to a wide range of learners, from business leaders to students.
Janice specializes in e-commerce store creation using WooCommerce, Shopify, and WordPress. Her training covers every stage of online store development—from setup and customization to payment integration and optimization for sales. With her strong commercial background and learner-centered approach, Janice empowers participants to build professional, scalable e-commerce platforms that drive measurable business results.

Fritz Lim is an ACTA-certified trainer and software developer with over 15 years of teaching experience in IT, programming, and digital platforms. With a degree in Electrical and Electronic Engineering from NTU, he has developed numerous web applications, including WooCommerce and WordPress-based solutions for organizations and community groups. Fritz has also taught coding, web development, and IT courses across polytechnics, training academies, and private institutions.
In his WooCommerce training, Fritz emphasizes technical mastery in building robust, customized online stores. He guides participants through installation, configuration, plugin integration, and troubleshooting, ensuring they can independently manage and scale their e-commerce platforms. With his combined expertise in software development and instructional design, Fritz provides learners with both the technical and practical skills needed to succeed in e-commerce.

Review

Customer Reviews (11)

will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Powerpoint contains many good information but too wordy. if need to explain as steps, then show it as steps. It will be easy to read. (Posted on 6/19/2020)

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