CASL - Agentic AI for Email Marketing Campaign

Dr. Alfred Ang automates the email and lead-generation workflows behind his own training business, and that hands-on experience shapes his contribution to this course. He is a full-stack AI developer and Agentic AI solution architect who builds agent workflows with n8n, Langflow, Flowise, the OpenAI Agents SDK, Claude Agent SDK, Microsoft AutoGen and CrewAI, and he is the founder of Tertiary Courses and Managing Director, CIO, CTO and Chief Instructional Designer of Tertiary Infotech Academy Pte Ltd. His GitHub portfolio includes malaysia_automation_setup, an n8n project adapting a Singapore auto-reply email workflow for Tertiary Courses Malaysia and Ghana with Gmail OAuth and MailerLite subscriber sync; ai-cms and ai-pei, Claude Agent SDK platforms with a weekly auto-blog scheduler, SEO, lead capture and a self-improving lead-gen chatbot; socialmediapost, which publishes content to 22 platforms with scheduling, queues and analytics; and marketingagency, a demand generation landing site whose audit lead magnet is delivered through FormSubmit. He is a Microsoft Certified Power BI Data Analyst (PL-300) and Data Scientist (DP-100), which underpins his approach to campaign measurement, and he holds a Certificate in AI Ethics and Governance (Senior Professional) from NTU and a PhD in Electrical Engineering from NUS. As an ACTA-certified trainer and DACE-certified curriculum developer, he designs his sessions so that marketers without a programming background can build and run working automations. He also holds AWS Certified AI Practitioner and Microsoft Certified AI Engineer Associate (AI-102) credentials.

CASL - Agentic AI for Email Marketing Campaign equips marketers and aspiring digital marketers to plan, create, automate and optimise campaigns with autonomous AI agents. In the first topic, implementing agentic AI email marketing campaigns, learners use agents to segment subscribers, generate subject lines, copy and calls to action aligned with brand guidelines, and orchestrate multi-step sequences and lead-nurturing journeys triggered by customer behaviour, with human oversight at the right points. The second topic covers AI-driven campaign performance and consumer insights analysis, interpreting open, click and conversion data, running A/B tests and letting agents recommend improvements. The third topic uses AI agents to analyse market trends and customer feedback, turning replies, reviews and survey responses into insights for the next campaign. As one of the trainers on this course, Dr. Ang focuses on the automation and data side: connecting agents to email platforms and data sources, designing approval steps so nothing is sent without review, and building dashboards that show what is working. He also stresses consent, unsubscribe handling and data protection, since an automated campaign magnifies any compliance mistake. Learners build their own agent-assisted campaign workflow during class and leave with a reusable template for future campaigns. He also shows how to use agents to draft reports on campaign results that managers can act on quickly. To see the marketing automation projects he has published, view his GitHub portfolio at https://github.com/alfredang and connect with him on LinkedIn at https://www.linkedin.com/in/angchewhoe/

Allen Wong is a digital marketing strategist and entrepreneur with extensive experience in e-commerce, branding and performance marketing, and expertise spanning SEO, CRM and AI-driven campaign optimisation. As Founder and CEO of Medistation Pte Ltd, he oversees strategic growth, user engagement and digital brand partnerships, and he has a proven track record of generating substantial revenue through data-led marketing strategies. He holds professional certifications in SEO and social media management, as well as the WSQ Advanced Certificate in Learning and Performance (ACLP).

In Agentic AI for Email Marketing Campaign, Allen draws on his entrepreneurial and digital leadership background to teach learners how to harness analytics, storytelling and AI agents to optimise email campaign outcomes. Participants implement agentic AI email campaigns in which agents analyse audience data, segment subscribers, generate personalised content and coordinate multi-step workflows under appropriate human oversight, including AI-assisted subject lines, email copy, calls to action and campaign sequences. They then analyse campaign performance and consumer insights, and use AI agents to assess market trends and customer feedback. His practical sessions focus on personalisation, engagement and conversion, helping participants design campaigns that align creativity with measurable business growth.

Ray Teoh is a veteran digital marketing strategist who has led high-growth media and advertising organisations across Singapore, Malaysia and Greater China. A former senior executive at Singapore Press Holdings, iClick Interactive Asia and Innity Limited, he has a proven record of driving digital transformation, managing regional sales teams and scaling digital engagement across platforms such as XiaoHongShu, WeChat, Baidu and Douyin. He holds a Bachelor's degree in Electrical and Electronic Engineering (Hons) from Nanyang Technological University and the WSQ Advanced Certificate in Learning and Performance (ACLP). As a certified adult educator and business coach, he specialises in social commerce and cross-border marketing for China's digital landscape.

In CASL - Agentic AI for Email Marketing Campaign, Ray equips learners with the tools to develop creative, data-driven and AI-assisted email marketing campaigns. Participants implement agentic AI email marketing campaigns, analyse campaign performance and consumer insights with AI, and use AI agents to analyse market trends and customer feedback. His teaching emphasises audience relevance, brand storytelling and measurable engagement, helping businesses connect authentically with their subscribers rather than simply sending more email. Drawing on his regional marketing leadership, he helps participants plan, automate and optimise campaigns that turn subscriber data into stronger results.

Janice Ong is a marketing strategist, business development professional and WSQ-certified ACLP trainer with over 20 years of experience across the IT, engineering and e-commerce sectors. Having led regional marketing and sales operations for Creative Technology, Asco Freight and Condat, she has a strong foundation in digital strategy, brand communications and international business expansion. As a freelance digital marketing consultant and trainer since 2014, she has mentored professionals and business owners in SEO, SEM and online brand development across CMS and e-commerce platforms such as Shopify and WooCommerce.

In Agentic AI for Email Marketing Campaign, Janice guides participants through the end-to-end process of building compelling brand narratives and optimising email campaign strategies, with a focus on content marketing, campaign analytics and marketing automation. Learners use autonomous AI agents to plan, create and automate campaigns, from audience segmentation and personalised content to subject lines, calls to action and multi-step sequences, while keeping human oversight in place. They go on to analyse campaign performance and consumer insights, and to apply AI agents to the analysis of market trends and customer feedback. Participants leave able to create authentic, high-performing email campaigns that resonate with their target audience.