[ BLOG · 146 ARTICLES ]

Level up with AI & tech skills that pay for themselves.

Practical guides from our trainers — plus how to fund your upskilling with WSQ funding and SkillsFuture Credit.

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Agentic AI for Email Marketing Campaigns: Journeys That Run Themselves, Supervised
02-07-2025 112

Agentic AI for Email Marketing Campaigns: Journeys That Run Themselves, Supervised

Writing better emails is one problem; running behaviour-triggered journeys for thousands of subscribers is another. Agentic AI handles the second — segmenting, generating personalised content, coordinating multi-step journeys, testing and reporting — with humans keeping consent, claims and the send button. Plus the CASL course, funded up to 70%.

#Agentic AI #AI Agents #Email Marketing #Marketing Automation
Claude Cowork for Email Marketing: Segmentation, Sequences and Tests You Will Actually Run
23-06-2025 129

Claude Cowork for Email Marketing: Segmentation, Sequences and Tests You Will Actually Run

Email still returns more per dollar than any other channel, and most businesses send one newsletter to everyone because segmentation and sequences are too much work. Claude Cowork removes that constraint — personalised content per segment, full nurture sequences, and A/B tests you actually get round to running. Plus the WSQ course, funded up to 70%.

#Agentic AI #Claude Cowork #Digital Marketing #Email Marketing