Course Details
Course Details
What You'll Learn
Topic 1: Integrating Claude Cowork with Digital Marketing Systems Using MCP Tools
Topic 2: Creating Reusable Claude Skills for Digital Marketing Content and Workflows
Topic 3: Analysing Marketing Performance and Generating Data-Driven Insights
Assessment
- Written Exam
- Practical Exam
Course Info
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
- Minimum 18 years old
Minimum Software/Hardware Requirement
Software:
You will need the following for this course:
- A Claude Pro (or higher) subscription – required
- Claude desktop app – free download
Hardware: Mac with Apple silicon (M1 or later), or a Windows 10/11 Pro, Enterprise or Education laptop (Cowork does not run on Intel Macs or Windows Home)
Funding Eligibility Criteria
Self-sponsored learners (individuals)
- Singapore Citizens and Singapore Permanent Residents aged 21 and above.
- Up to 50% course fee funding. Singapore Citizens aged 40 and above receive up to 70% under the Mid-career Enhanced Subsidy (MCES).
- Singapore Citizens aged 25 and above can pay the remaining fee with SkillsFuture Credit.
Company-sponsored learners
- Singapore Citizens and Singapore Permanent Residents who are direct employees of the sponsoring company.
- Up to 50% course fee funding, or up to 70% for employees of SMEs (Enhanced Training Support for SMEs) and for Singapore Citizens aged 40 and above. An SME has no more than 200 employees or an annual turnover of no more than $100 million.
- Employers can also claim Absentee Payroll funding for employees who attend during working hours.
- Eligible companies can offset their out-of-pocket fees with SkillsFuture Enterprise Credit (SFEC).
Conditions for all funded learners
- Attendance is taken digitally with Singpass for every session, including the assessment.
- You must complete the course and pass all assessments (assessed as Competent).
- If these conditions are not met, the funding is clawed back and the learner or employer pays the full course fee.
- 9% GST is charged on the full course fee before funding.
- Promo and discount codes cannot be used on funded courses.
- Any balance after funding can be paid in cash, with SkillsFuture Credit, with PSEA (Singapore Citizens with a PSEA).
How to Apply SkillsFuture Credit Claim for Individuals
Singapore Citizens aged 25 and above can use their SkillsFuture Credit (base tier) to pay the course fee after funding. The $4,000 mid-career top-up cannot be used for this course.
- Register for this course as self-sponsored and tell us you will use SkillsFuture Credit. Do not pay the amount you plan to claim.
- We email you an invoice showing the course fee after funding.
- From 60 days before the course starts, and no later than the course start date, log in to MySkillsFuture with Singpass and click Claim credits.
- Click Submit a Claim and search for this course by its course code, TGS-2023018659.
- Select your class start date, enter the course fee payable after funding and the amount of credit to claim, then upload the invoice (PDF, JPG or PNG, under 4MB).
- Review, accept the terms and click Agree and Submit. The credit is paid directly to us; processing can take up to 14 working days.
Changing or withdrawing: cancel the claim on MySkillsFuture at least one day before the course starts. If your class date changes, cancel the claim and submit a new one with the new date.
How to Apply SkillsFuture Enterprise Credit (SFEC)
SFEC helps companies pay for employee training. The current SFEC ends on 30 November 2026, and a redesigned SFEC starts on 1 December 2026.
Current SFEC: classes ending on or before 30 November 2026
- Eligible companies received a one-off $10,000 credit, notified by letter to their Corppass administrator. Eligibility generally required at least 3 Singapore Citizen or PR employees and Skills Development Levy contributions.
- SFEC covers up to 90% of the company's out-of-pocket course fee after other subsidies.
- Check your company's SFEC eligibility and balance on EnterpriseSG.
- Register your Singapore Citizen or PR employee for a class that ends by 30 November 2026, as company-sponsored, and pay the course fee after funding.
- Your employee attends and completes the course. We submit the attendance and assessment results to SWDA.
- No separate claim is needed. SFEC is calculated automatically once the course fee grant is approved and is paid quarterly to your company's IRAS GIRO or PayNow Corporate account.
Any unused balance of the current SFEC expires on 30 November 2026.
Redesigned SFEC from 1 December 2026
Companies with at least 3 resident employees receive a fresh $10,000 in an online SFEC wallet that offsets out-of-pocket fees upfront at enrolment, instead of reimbursing them afterwards. SWDA has not yet published the support rates and claim steps; see OurWorkforce or our SFEC guide.
How to Apply PSEA
Singapore Citizens with a Post-Secondary Education Account (PSEA), which stays open until around the year you turn 31, can use it to pay the course fee after funding for PSEA-approved courses. You can also use a sibling's PSEA after your own has been used up.
- Check that this course shows the PSEA tag on its MySkillsFuture page.
- Check your PSEA balance on MOE's Student Finance System with Singpass.
- Download and complete the PSEA withdrawal form, then submit it to us.
- We submit the withdrawal request to MOE. You (and your sibling, if you are using their account) authorise it in the Student Finance System. Nothing is withdrawn without this authorisation.
- MOE pays us directly. If you have already paid, we refund the amount covered by PSEA.
More details: MOE PSEA overview.
Appeal Process
If you disagree with an assessment decision, you have the right to appeal.
- When the assessor gives you feedback, say whether you agree with the outcome. If you agree, you and the assessor sign the Assessment Summary Record; if you disagree, do not sign it.
- Discuss the decision with the assessor or the assessment manager first.
- If you are still not satisfied, tell the assessor you intend to appeal. The assessor records this in the feedback section of the Assessment Summary Record and informs the assessment manager.
- Lodge your appeal within 7 days, giving your reasons, using the Candidate Appeal Form. The assessor can help you write and lodge it.
- An Assessment Appeal Panel reviews the information from you and the assessor and makes a decision. A record of the appeal and its outcome is kept.
- You will be told the outcome within 2 weeks of lodging the appeal. The panel's decision is final.
Job Roles
Job Roles
- Digital Marketer
- Marketing Executive
- Content Marketing Specialist
- Social Media Manager
- SEO Specialist
- Email Marketing Specialist
- Marketing Automation Specialist
- Marketing Technology Specialist
- Campaign Manager
- Brand Manager
- E-commerce Manager
- Marketing Analyst
- Content Strategist
- Growth Marketing Specialist
- Marketing Operations Executive
Trainers
Trainers
Dr. Alfred Ang approaches Claude Cowork as someone who already packages his own working methods into reusable AI skills. He is a full-stack AI developer and Agentic AI solution architect, Managing Director, CIO, CTO and Chief Instructional Designer of Tertiary Infotech Academy Pte Ltd and founder of Tertiary Courses, and he has a long marketing pedigree, having founded OSWeb2Design Singapore Pte Ltd in 2007 to offer web development, graphics design and digital marketing services. Among the more than 300 public repositories on his GitHub, skills is a published collection of Claude Code skills that automate tasks such as writing LinkedIn posts, generating READMEs, producing NotebookLM slides and testing mobile responsiveness; tertiary-wsq-skills captures his academy's house style for courseware as Claude Code skills; ai-pei is a Next.js CMS powered by the Claude Agent SDK with SEO and lead generation built into every page, a self-improving chatbot and an auto-blog scheduler; and malaysia_automation_setup is an n8n automation that connects Gmail and MailerLite subscriber sync for a multi-country content pipeline. His credentials include Microsoft Certified Power BI Data Analyst (PL-300), AI Engineer Associate (AI-102) and Data Scientist (DP-100), AWS Certified AI Practitioner, and the Certificate in AI Ethics and Governance (Senior Professional) from NTU, together with a PhD in Electrical Engineering from NUS. That combination of marketing experience and hands-on AI engineering is what he brings into the classroom.
In WSQ - Claude Cowork for Digital Marketing, Dr. Ang helps digital marketers turn Claude Cowork into a genuine marketing workspace rather than a chat window. The first topic covers integrating Claude Cowork with digital marketing systems using Model Context Protocol (MCP) tools, so that Cowork can reach documents, data sources, marketing platforms and business applications within one workflow, and learners discuss which connections are worth the access they grant. The second topic is the heart of the course: creating reusable Claude Skills for digital marketing content and workflows. Here his own habit of turning repeat work into skills is directly useful, as he shows how to take a proven process, such as market research, campaign planning, audience profiling or content production, and write it up so that Cowork follows the same steps and standards every time. The third topic turns to analysing marketing performance and generating data-driven insights, where his Power BI background helps learners ask the right questions of campaign data and check that AI-generated conclusions are supported by the numbers. Throughout, he stresses brand consistency, data privacy and human review before anything is published. As an ACTA-certified trainer and DACE-certified curriculum developer, he keeps the course hands-on, so marketers leave with connected tools, a small library of skills built around their own work and a repeatable reporting routine. He also shares how he names, versions and documents skills so that a whole marketing team can rely on them. To see the AI marketing tools and skills he builds, view his GitHub portfolio at https://github.com/alfredang and connect with him on LinkedIn at https://www.linkedin.com/in/angchewhoe/
Lynn Foo is a digital marketing strategist and analytics consultant who helps organisations use data to improve online performance and customer engagement. She specialises in Google Analytics, Google Tag Manager and data-driven marketing optimisation, and has led numerous projects focused on conversion tracking, audience segmentation and campaign performance measurement. With a strong background in marketing technology implementation, she has worked with clients across the finance, education and retail sectors to establish robust data tracking frameworks and actionable reporting. She is also an IBM certified Design Thinking Instructor and a certified Sustainability (ESG) Practitioner.
In Claude Cowork for Digital Marketing, Lynn enables participants to connect Claude Cowork with their marketing platforms and data sources through MCP tools, so campaign data, documents and reporting systems work within one AI-assisted workflow. Her sessions emphasise practical, hands-on integration, covering compatibility assessment and testing of integrated components, building reusable Claude Skills for marketing content, research and reporting, and analysing marketing performance to generate data-driven insights. By combining her technical expertise with real-world digital strategy, she equips learners to turn proven marketing processes into repeatable, data-driven AI workflows that save time and improve results.
Teddy Yip is an IT and project management professional with more than 20 years of experience in enterprise systems, business process improvement and digital solutions delivery. A certified PMP and Agile practitioner, he has led large-scale IT transformation projects involving web analytics, CRM integration and marketing automation. His technical proficiency spans web architecture, database management and analytics implementation, making him skilled at bridging technical execution and strategic business outcomes.
In WSQ - Claude Cowork for Digital Marketing, Teddy draws on his marketing automation and systems integration experience to give learners a systematic understanding of MCP tool integration, versioning and workflow governance. Participants integrate Claude Cowork with digital marketing systems using MCP tools, create reusable Claude skills for marketing content and workflows, and analyse marketing performance to generate data-driven insights. His sessions focus on connecting Claude Cowork with marketing and business platforms while ensuring accurate data flow and reliable automation across complex digital ecosystems. Drawing on his project experience, he helps participants design streamlined, secure and scalable AI-assisted marketing workflows that improve data reliability and performance measurement.
Raymond Teoh is a seasoned digital marketing leader whose expertise in analytics, campaign management and optimisation has driven transformation across Singapore, Malaysia and Greater China. Having held senior leadership roles at Singapore Press Holdings, Innity and iClick Interactive, he grew digital business revenues and applied advanced strategies in SEO, SEM, content marketing and performance tracking. As an ACLP-certified trainer, Raymond has conducted workshops with SIRS (Nanyang Polytechnic) and the Singapore Productivity Centre, mentoring SMEs and professionals in adopting data-driven approaches to digital marketing.
In Claude Cowork for Digital Marketing, Raymond emphasises real-world applications, showing participants how to use Claude Cowork as an intelligent workspace for marketing. Learners integrate Claude Cowork with digital marketing systems using MCP tools, build reusable Claude Skills for market research, campaign planning and content production, and analyse marketing performance to generate data-driven insights. With his strong background in performance marketing, he helps learners consolidate campaign data, improve return on investment and align AI-assisted workflows with their broader digital strategies. Participants leave able to automate routine marketing tasks, produce content faster and make better-informed decisions grounded in their own campaign data.
Allen Wong is a digital marketing strategist with a proven track record of generating over $5M in revenue through data-driven campaigns. As CEO and Founder of Medistation Pte. Ltd., he uses his expertise in analytics, CRM and automation to design and execute high-impact marketing strategies. His experience spans digital consultancy, e-commerce strategy and contributions to UI/UX design, with a focus on integrating analytics tools such as Google Tag Manager into holistic digital marketing systems. An ACLP-certified trainer, he specialises in simplifying complex marketing workflows for learners.
In this WSQ course, Claude Cowork for Digital Marketing, Allen gives hands-on guidance on using Claude Cowork as an intelligent marketing workspace. Participants integrate Claude Cowork with digital marketing systems through Model Context Protocol (MCP) tools, create reusable Claude Skills for marketing content and workflows, and analyse marketing performance to generate data-driven insights. His background in connecting analytics into marketing systems helps learners understand both the technical setup and the purpose behind each connection. Allen's learner-focused approach ensures participants gain the confidence to automate repetitive campaign tasks, produce brand-aligned content at scale and use Claude Cowork to optimise their campaigns and marketing performance.
Review
Customer Reviews (1)
- will recommend Review by Course Participant/Trainee
-
. (Posted on 4/21/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Write Your Own Review
- Recommended Courses
- Related Courses