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WSQ - Customer-Centric Branding and Communication Tactics

Course Information

  • Sessions 2 days
  • Duration 16 hrs
  • Level Beginner
  • Assessment 2 hrs

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Skills Framework

TSC Title
: Brand Management
TSC Code
ICT-SNM-3002-1.1

Learning Outcomes

By end of the course, learners should be able to:

  • LO1: Draft brand communication concepts that address stakeholder needs and highlight product or service benefits effectively.
  • LO2: Document customer insights and brand feedback using listening strategies to evaluate influence on brand reputation.
  • LO3: Execute marketing and public relations initiatives that align with brand positioning to boost brand awareness.
  • LO4: Monitor brand performance using indicators and recommend enhancements for public relations campaign effectiveness.
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Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.
  • OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ - Customer-Centric Branding and Communication Tactics

Course Code: TGS-2026061321
  • WSQ
  • SkillsFuture Credit
  • PSEA
  • UTAP
  • SFEC
  • Absentee Payroll
  • MCES

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What's This Course About

This WSQ course equips learners with essential branding and communication strategies focused on aligning brand messaging with customer insights and stakeholder expectations. Participants will learn to craft compelling brand concepts that emphasize product or service value, while effectively managing internal and external stakeholder communication. The course covers how to assess brand reputation across social media and digital platforms, enabling learners to draft branding messages that resonate with target audiences.

Through active listening and data collection techniques, learners will evaluate customer perceptions and campaign outcomes to enhance brand strategy. They will also plan and execute integrated marketing and PR initiatives that are consistent with the brand's identity and organizational goals. By monitoring key performance indicators and brand success metrics, learners will develop actionable recommendations to improve future branding and public relations effectiveness.

WSQ Funding

Full Fee $1,000.00 Before GST
GST $90.00 9% of fee
Baseline Nett $590.00 SG/PR age 21+ · 50% funded
MCES / SME Nett $390.00 SG age 40+ · 70% funded
SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2026061321)

  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us. 

Course FeeBefore Funding

$1,000.00 (GST-exclusive)
$1,090.00 (GST-inclusive)

Course Date

Course Time

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Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

LU1: Stakeholders and Organization

T1: Internal and external stakeholders influencing the brand

T2: Types of external audience

T3: Draft branding designs and ideas highlighting the product or service's attributes and benefits

T4: Assess organisation's reputation on social media and other platforms

LU2: Customer Influence

T1: Perceptions of customers of the brand, products and services

T2: Importance of the customer in influencing the brand reputation

T3: Document customer reception to brand and outcome of branding campaigns

T4: Perform active listening from customer to understand customer's perspective of the organisation

LU3: Branding in Marketing

T1: Basics in branding

T2: Role of branding in marketing

T3: Execute branding campaigns, events and activities to increase brand awareness

T4: Execute public relations campaigns in alignment to brand positioning strategies, operational plans and budget

LU4: Branding Effectiveness

T1: Measures or indicators of organisation's reputation on different platforms

T2: Indicators of successful branding

T3: Public relations tactics

T4: Monitor the success of the brand against Key Performance Indicators (KPI)

T5: Provide suggestions to improve public relations campaign effectiveness

Assessment

  • Written Exam
  • Practical Exam

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Job Roles

  • Brand Manager
  • Marketing Executive
  • Communications Manager
  • Public Relations Executive
  • Corporate Communications Specialist
  • Marketing and Branding Consultant
  • Customer Insights Analyst
  • Digital Marketing Executive
  • Advertising Executive
  • Social Media Manager
  • Stakeholder Engagement Officer
  • Marketing Communications Officer
  • Brand Strategist
  • PR Campaign Manager
  • Client Relationship Executive
  • Content Marketing Specialist
  • Customer Experience Manager
  • Media Relations Executive
  • Product Marketing Manager
  • Reputation Management Consultant

Trainers

Trainers

Kishori Chaudhari is an accomplished educator, trainer, and communication specialist with extensive experience in developing and delivering customer-focused learning solutions. Holding a Master of Arts in TESOL, a Bachelor’s degree in Speech and Language Therapy from the University of Manchester, and multiple professional certifications including the WSQ Advanced Certificate in Learning and Performance (ACLP) and the WSQ Diploma in Design and Development of Learning for Performance (DDDLP), Kishori brings a strong foundation in adult learning and communication sciences. Her career spans roles as a learning solutionist, assessor for SSG-funded certifiable courses, and trainer across diverse sectors, where she has supported enterprises navigating transformation by aligning communication strategies with performance needs. Beyond her academic and training expertise, Kishori has cultivated a rich professional background in service excellence, branding, and customer engagement. Her career highlights include experience as a leading stewardess with Singapore Airlines, where she honed skills in premium customer service, as well as a background in the food and beverage industry as a sous chef at Rang Mahal, where she oversaw quality, consistency, and customer satisfaction. Combined with her certifications in speech, drama, and communication from prestigious institutions such as the London Academy of Music and Dramatic Arts (LAMDA) and the London College of Music (LCM), she integrates creativity, empathy, and practical techniques into her training. Kishori’s unique blend of communication expertise, service excellence, and adult training pedagogy positions her to guide learners in mastering customer-centric branding and communication tactics that build trust, enhance brand value, and strengthen customer relationships

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