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Enhance Your Employability with Certified Skills and Courses in Singapore - WSQ , IBF-STS, Skills Certification

Search Engine Optimisation SEO Essential Training

Embark on a comprehensive journey through SEO Essential Training at Tertiary Courses and gain actionable insights into the core strategies of search engine optimization. This course focuses on the pivotal elements of SEO, including the installation of Wordpress SEO plugins and the discernment between Whitehat and Blackhat SEO techniques. Participants will engage in practical exercises to understand and implement effective on-page and off-page Whitehat SEO techniques and strategies. Learning to use good keywords to optimize search results is a key component of the training, empowering participants to improve their website’s visibility sustainably.

The course provides in-depth knowledge on leveraging Google Analytics to evaluate the effectiveness of SEO implementations meticulously. This enables participants to refine their strategies continuously and achieve improved click-through rates and web page traffic. Whether you are a beginner or have a basic understanding of SEO, this course offers a wealth of knowledge, enabling you to enhance your skills and apply SEO techniques proficiently to achieve your business objectives. The actionable strategies and techniques taught are indispensable for anyone keen on mastering the essentials of SEO and improving their website’s search engine performance.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

Click the links below to apply. Note that you need to register the course first.

SkillsFuture Credit

For individuals, please submit your SkillsFuture Credit

SSG TG and AP Application

For companies, please fill in the required details for grant application. SSG Training Grant Application Form

Please do not pay up front. We will advise you on the eligibility and nett fee after registration

UTAP

Eligible NTUC members can apply for 50% cash rebate of the unfunded fee from UTAP, capped at $250 per year. Click here to submit UTAP

For WSQ funding, please checkout the details at WSQ - Search Engine Optimization for Small and Medium Enterprises

Course Code: TGS-2020500918

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$298.00 (GST-exclusive)
$324.82 (GST-inclusive)

Course Date

Course Time

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Topic 1 SEO Fundamentals and Strategies

  • What is Search Engine Optimization
  • The Fundamentals of How Search Engines Function
  • Whitehat vs Blackhat SEO Strategies
  • Top Ranking Factors
  • Implementation of SEO Strategies.

Topic 2 Manage Keyword Research

  • What is Keyword Research and Why Is It Important
  • Free and Premium Keywords Research Tools
  • Keyword Research Process
  • How to Build Extensive Keyword List
  • Analyze Competitor Advertising Links

Topic 3 On-page SEO Strategies and Best Practices

  • What is On Page SEO
  • Metas and URL Best Practices
  • Image Optimization and Best Practices
  • Indexing & Google Search Console
  • Site Architecture Best Practices
  • Content Creation Best Practices
  • Structured Data
  • Design and UX Best Practices
  • Local vs International SEO

Topic 4 Off Page SEO Strategies Across Multiple Channels

  • What is Off-Page SEO
  • Why Use Links
  • Anatomy of a Quality Backlink
  • Major Off-Page SEO Ranking Factors
  • Content Marketing
  • Drip Marketing
  • Social Media Marketing

Topic 5 Monitor SEO Performance on Google Analytics

  • Linking up Search Console to Google Analytics
  • Analyze SEO Performance Across Various Channels
  • Essential SEO Metrics to Track and Measure SEO Effectiveness
  • Integrating SEO Analysis to Your Marketing Strategy

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software: NIL

Hardware: Windows and Mac Laptops

SSG Training Grant

SSG TG is $15 per pax. Net fee after SSG TG is $309.82. Absentee Payroll is not eligible.

Steps to Apply Skills Future Claim

  • The staff will send you an invoice with the fee breakdown.
  • Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
  • Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
  • Upload your invoice and click ‘Submit’

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

  • Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

  • SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
  • All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
  • An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
  • UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
  • UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Job Roles

  • SEO Specialist
  • E-commerce Manager
  • Digital Marketing Manager
  • Content Strategist (for e-Commerce)
  • E-commerce SEO Analyst
  • Product Listing Manager
  • Online Retail Strategist
  • Affiliate Marketer (e-Commerce focus)
  • Conversion Rate Optimization Specialist
  • Web Developer (e-Commerce platforms)
  • E-commerce Brand Manager
  • Online Merchandiser
  • E-commerce Content Creator
  • E-commerce UX/UI Designer
  • E-commerce Analytics Specialist.

Trainers

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Patrick Foo: Patrick Foo is a ACTA certified trainer. In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla

Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].

Janice Ong: Janice Ong is a ACTA certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader.
She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results.

Customer Reviews (40)

Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The topics are very good and helpful. But I think the course was too tight for a one day session only. (Posted on 8/1/2018)
Probably the best SEO course attended! The trainer has recommended lots of useful tools and platforms, will definitely recommend others to attend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Will Reommmend (Posted on 6/7/2018)
Its absolutely fine. Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The reading materials and hands on training provided by the instructor is a great guideline for implementation of SEO for a site. I believe nothing can be better than the provided guidelines (Posted on 5/25/2018)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Online server was too slow. (Posted on 5/16/2018)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Better wordpress (Posted on 5/12/2018)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Through this course, I learn
1. What is SEO
2. 3 parts of SEO: Crawling, Indexing and Answering
3. On-site SEO and Off-site SEO
4. Understand the Keyword Match Type and how to use it
5. Keyword Prominence
6. Long Tail Keyword
7. Keyword Stuffing
8. Introduce some website to check the SEO keyword
9. Meta Tag, Name and Description – Definition and Rules
10. Recommend Character Count and Pixel
11. Optimize keyword in anchor text
12. Keyword Density and Formula
13. LSI
14. On Page Check List – Title Tag, Meta Tag, Meta Description, Meta Keyword, Heading Tag, Image Alt Tag, Content Optimization, Internal Link, URL, Anchor Text
15. How to use anchor text effectively?
16. Image optimization
17.Sitemap
18. Robot.txt
19. All in SEO pack for Wordpress
20. Stop Word (Posted on 4/4/2018)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 1/21/2018)
Might Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
though venue is convenient but was really upset with the building amenities. Toilet is so dirty. Class room is warm, noisy. (Posted on 8/3/2017)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Increase the classroom space (Posted on 7/6/2017)
Excellent Instructor Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The class was packed with a perfect blend of discussion, theory, and hands on application. The instructor Ryan has effortlessly kept the class engaged by catering to each student's individual needs. (Posted on 7/5/2017)
Will Recommnd Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 12/12/2016)
Will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Take away the mail chimp module. There is no time to cover this module sufficiently. Is it related to SEO? I am not sure. (Posted on 8/10/2016)
Will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Will be great if students have their own website before attending the class. (Posted on 8/8/2016)
Will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 8/8/2016)
Will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 8/7/2016)
Will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Perhaps can combine with google analytics on a second day (Posted on 7/18/2016)
Will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
very good trainer.. he has real life experience which is valuable for me (Posted on 7/18/2016)
Will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 6/20/2016)
Might consider recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 6/18/2016)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 6/17/2016)

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