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Search Engine Optimisation SEO Essential Training

Sessions 1 day
Duration 7.5 hrs
Level Beginner
Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

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Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Search Engine Optimisation SEO Essential Training

Course Code: C11

41 Review(s) | Add Your Review

Embark on a comprehensive journey through SEO Essential Training at Tertiary Courses and gain actionable insights into the core strategies of search engine optimization. This course focuses on the pivotal elements of SEO, including the installation of Wordpress SEO plugins and the discernment between Whitehat and Blackhat SEO techniques. Participants will engage in practical exercises to understand and implement effective on-page and off-page Whitehat SEO techniques and strategies. Learning to use good keywords to optimize search results is a key component of the training, empowering participants to improve their website’s visibility sustainably.

The course provides in-depth knowledge on leveraging Google Analytics to evaluate the effectiveness of SEO implementations meticulously. This enables participants to refine their strategies continuously and achieve improved click-through rates and web page traffic. Whether you are a beginner or have a basic understanding of SEO, this course offers a wealth of knowledge, enabling you to enhance your skills and apply SEO techniques proficiently to achieve your business objectives. The actionable strategies and techniques taught are indispensable for anyone keen on mastering the essentials of SEO and improving their website’s search engine performance.

No funding is available for this course.

For WSQ funding, please checkout the details at WSQ - Search Engine Optimization for Small and Medium Enterprises

Course Fee

$350.00 (GST-exclusive)

$381.50 (GST-inclusive)

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
Corporate Training at Company Premise

Course Date * Course Date

Course Time * Course Time: No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Additional Message

* Required Fields

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Topic 1 SEO Fundamentals and Strategies

What is Search Engine Optimization

The Fundamentals of How Search Engines Function

Whitehat vs Blackhat SEO Strategies

Top Ranking Factors

Implementation of SEO Strategies.

Topic 2 Manage Keyword Research

What is Keyword Research and Why Is It Important

Free and Premium Keywords Research Tools

Keyword Research Process

How to Build Extensive Keyword List

Analyze Competitor Advertising Links

Topic 3 On-page SEO Strategies and Best Practices

What is On Page SEO

Metas and URL Best Practices

Image Optimization and Best Practices

Indexing & Google Search Console

Site Architecture Best Practices

Content Creation Best Practices

Structured Data

Design and UX Best Practices

Local vs International SEO

Topic 4 Off Page SEO Strategies Across Multiple Channels

What is Off-Page SEO

Why Use Links

Anatomy of a Quality Backlink

Major Off-Page SEO Ranking Factors

Content Marketing

Drip Marketing

Social Media Marketing

Topic 5 Monitor SEO Performance on Google Analytics

Linking up Search Console to Google Analytics

Analyze SEO Performance Across Various Channels

Essential SEO Metrics to Track and Measure SEO Effectiveness

Integrating SEO Analysis to Your Marketing Strategy

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software: NIL

Hardware: Windows and Mac Laptops

Job Roles

SEO Specialist
E-commerce Manager
Digital Marketing Manager
Content Strategist (for e-Commerce)
E-commerce SEO Analyst
Product Listing Manager
Online Retail Strategist
Affiliate Marketer (e-Commerce focus)
Conversion Rate Optimization Specialist
Web Developer (e-Commerce platforms)
E-commerce Brand Manager
Online Merchandiser
E-commerce Content Creator
E-commerce UX/UI Designer
E-commerce Analytics Specialist.

Trainers

Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Patrick Foo is a ACTA certified trainer. In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla
Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].

Janice Ong is a ACTA certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader.She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results.

Review

Customer Reviews (41)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

The trainer helped me with my website personally and I am very grateful for the assistance. Thank you, Elton! (Posted on 4/25/2024)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 9/24/2023)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Hope to see Advance SEO class at Tertiary Courses (Posted on 2/7/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Should have more days for the evening courses. At least 3 to 5 days wise as a lot of things can be covered in more details. SEO course etc tends to overlap with coding and using of different apps on google which takes more time to do the practical aspects.

Audio on Zoom sometimes have problems such as dealing with background noise. (Posted on 9/9/2021)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

It was good
The trainer is professional and knowledgable. He provide me with a lot of example which made my learning fun and productive. Really enjoy the lesson he conducted. The trainer deserve a 5 Star in his teaching !!! (Posted on 7/24/2021)