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Course Details
Course Details
What You'll Learn
Topic 1: Fundamentals of SEO and Generative AI
Topic 2: AI-Powered Keyword Research and Content Strategy
Topic 3: Creating SEO-Optimised Content with Generative AI
Topic 4: AI for On-Page SEO and Content Optimisation
Topic 5: SEO Performance, Ethics, and Best Practices with AI
Course Info
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 21-65 years old
Minimum Software/Hardware Requirement
Software:
You will need the following for this course:
- A free account on a generative AI assistant of your choice, e.g. ChatGPT, Google Gemini or Microsoft Copilot (the free tier is sufficient)
- A free Google account
- Google Search Console – free
- Google Analytics – free
Hardware: Windows PC or Mac laptop
Job Roles
Job Roles
- SEO Specialist
- E-commerce Manager
- Digital Marketing Manager
- Content Strategist (for e-Commerce)
- E-commerce SEO Analyst
- Product Listing Manager
- Online Retail Strategist
- Affiliate Marketer (e-Commerce focus)
- Conversion Rate Optimization Specialist
- Web Developer (e-Commerce platforms)
- E-commerce Brand Manager
- Online Merchandiser
- E-commerce Content Creator
- E-commerce UX/UI Designer
- E-commerce Analytics Specialist.
Trainers
Trainers
Dr. Alfred Ang approaches search engine optimisation as a builder, because many of the websites he develops are designed from the first line of code to be found. He is a full-stack AI developer, Agentic AI solution architect, courseware developer and corporate trainer, and he serves as Managing Director, CIO, CTO and Chief Instructional Designer of Tertiary Infotech Academy Pte Ltd, having founded Tertiary Courses. Among the 300+ public repositories on his GitHub is ai-cms, a self-hosted, AI-powered content management system for Singapore training providers built with Next.js and the Claude Agent SDK, featuring AI content generation, a weekly auto-blog scheduler and a self-improving lead-generation chatbot. Another, northstar-marketing-consultancy, is an SEO-focused consultancy landing page with WhatsApp lead capture. His technical grounding runs deep: a PhD in Electrical Engineering from NUS, an MSc in Electrical and Electronic Engineering from NTU and a B.Sc (Hons) in Physics from NUS, together with more than 20 peer-reviewed papers and more than 20 co-invented US patents from earlier work in the defence, electronics and semiconductor industries. He is a Microsoft Certified AI Engineer Associate (AI-102) and an AWS Certified AI Practitioner, and he designs solutions with the OpenAI Agents SDK, the Google Gemini Agent SDK and the Claude Agent SDK, so the models behind ChatGPT, Gemini and Claude are tools he uses in real applications rather than only in a chat window. He also holds the Certificate in AI Ethics and Governance (Senior Professional) from NTU.
In Generative AI for SEO, Dr. Ang shows digital marketers, content writers, business owners and website managers how to put those same models to work across a disciplined SEO workflow. He begins with the fundamentals of how search engines evaluate content and where generative AI fits, then moves into AI-powered keyword research and content strategy, where learners prompt ChatGPT, Claude and Gemini to cluster keywords, map search intent and plan topics. From there the class creates SEO-optimised articles and landing copy with AI, and applies AI to on-page work such as titles, meta descriptions, headings, internal links and structured content. Because his own auto-blog scheduler publishes AI-assisted posts on a fixed rhythm, he is candid about where automation helps and where an editor must step in, and he spends real time on the final topic of SEO performance, ethics and best practice: checking facts, avoiding thin or duplicated content and keeping a human voice that readers and search engines trust. As an ACTA-certified trainer and DACE-certified curriculum developer, he keeps sessions practical and demonstration-led, with learners refining their own pages rather than generic examples, and he explains clearly how to measure whether the changes are working. Participants leave with a repeatable prompt library, a content plan and the judgement to use generative AI to grow organic traffic responsibly. To see the AI-powered websites and content tools he builds, explore his GitHub portfolio at https://github.com/alfredang and connect with him on LinkedIn at https://www.linkedin.com/in/angchewhoe/
A seasoned digital marketing strategist and ACTA-certified trainer, Allen Wong treats generative AI as a practical engine for organic growth. Across more than eight years in e-commerce, events, FMCG, real estate and finance, he has built a data-driven style of marketing that has delivered a career-wide return on ad spend of 300%, peaking at 1000% in events. He has generated $2M in e-commerce revenue and over $5M in sales, and as an AI enthusiast he embraces generative tools as a way to make marketing faster and more cost-effective without losing sight of measurable results.
In Generative AI for SEO, Allen brings that commercial lens to search. Learners start with how search engines evaluate content and where AI fits into an SEO workflow, then use ChatGPT, Claude and Gemini to carry out keyword research, shape a content strategy and draft SEO-optimised pages. The course moves on to on-page optimisation with AI, followed by tracking SEO performance and applying ethical, responsible practices. Allen keeps attention on outcomes rather than tools for their own sake, so participants leave able to plan, produce and refine search content that attracts qualified traffic while they stay firmly in control of quality and strategy.
Patrick Foo is an ACTA-certified trainer whose expertise lies in search engine marketing and helping businesses build their online presence. In 2010 he earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop business for SMEs covering domain registration, hosting, web design, SEO/SEM and Facebook marketing. He has conducted public and corporate website design classes since 2011 using open-source platforms such as Joomla. Before his online career, he used his UK accountancy and computer science qualifications as an accountant, business solutions consultant and manager, and professional services manager specialising in ERP, CRM and business intelligence.
In Generative AI for SEO, he brings this search marketing background to generative AI tools such as ChatGPT, Claude and Gemini. Learners start with the fundamentals of SEO and generative AI, then use AI for keyword research and content strategy, create SEO-optimised content and apply AI to on-page optimisation. The course closes with measuring SEO performance and the ethics and best practices of using AI in search. His grounding in search engine marketing helps participants keep control of quality and strategy while AI speeds up the research and writing, so digital marketers, content writers and business owners leave able to grow organic traffic more efficiently.
Kesston Tang is a consultant and trainer who began his entrepreneurial journey in affiliate marketing and now provides coaching and consultation to clients on online presence marketing and management. He brings more than two decades of experience in supply chain (warehouse management) and the information and communications technology (ICT) sector, where he has managed multi-million-dollar projects for multinational corporations and government agencies. Kesston is ACTA certified and holds professional certifications including PMP, ITIL, CEH, CHFI, SOC Analyst (CSA), MCSA and TOGAF. He graduated with a Master of Business in Enterprise Resource Planning, and has conducted numerous National WSQ and NICF trainings in Singapore.
In Generative AI for SEO, Kesston brings his online presence marketing background to the use of tools such as ChatGPT, Claude and Gemini for search engine optimisation. Learners begin with the fundamentals of SEO and generative AI, then use AI for keyword research and content strategy. They go on to create SEO-optimised content, apply AI to on-page optimisation, and measure performance while following ethical best practices. Kesston's experience of managing clients' online presence helps participants keep strategy and quality in their own hands while AI speeds up research and writing. Learners leave able to plan, produce and optimise content that is built to rank.
Ray Teoh is an ACTA-certified trainer whose closest expertise for this course is digital marketing and SME digital transformation in the regional advertising industry. From 2011 to 2015 he was based in Shanghai, where he set up offices in Shanghai, Hong Kong and Taiwan in a joint venture with Innity, a Malaysia-listed digital company. In 2015 he joined iClick Interactive, a China programmatic advertising company that listed on NASDAQ in 2017. In 2019 he set up eDragon Group, which focuses on SME digital transformation.
In Generative AI for SEO, Ray brings this commercial digital marketing perspective to using tools such as ChatGPT, Claude and Gemini to plan, create and optimise content that ranks in search engines. Learners start with the fundamentals of SEO and generative AI, then carry out AI-powered keyword research and content strategy. They move on to creating SEO-optimised content, using AI for on-page optimisation, and finally tracking SEO performance while applying ethical best practices. His experience helping SMEs transform digitally keeps the focus on content that brings in qualified traffic rather than volume for its own sake. Participants leave able to compress time-consuming research and writing work while staying in control of quality and strategy.
Review
Customer Reviews (41)
- will recommend Review by Course Participant/Trainee
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The trainer helped me with my website personally and I am very grateful for the assistance. Thank you, Elton! (Posted on 4/25/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 9/24/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might recommend Review by Course Participant/Trainee
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Hope to see Advance SEO class at Tertiary Courses (Posted on 2/7/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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Should have more days for the evening courses. At least 3 to 5 days wise as a lot of things can be covered in more details. SEO course etc tends to overlap with coding and using of different apps on google which takes more time to do the practical aspects.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Audio on Zoom sometimes have problems such as dealing with background noise. (Posted on 9/9/2021) - will recommend Review by Course Participant/Trainee
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It was good1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
The trainer is professional and knowledgable. He provide me with a lot of example which made my learning fun and productive. Really enjoy the lesson he conducted. The trainer deserve a 5 Star in his teaching !!! (Posted on 7/24/2021)
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