Course Information

  • Sessions 1 day
  • Duration 7.5 hrs
  • Level Beginner
  • Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Download Course Brochure

Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Google Tag Manager (GTM) Essential Training

Course Code: C484

What's This Course About

Enter the dynamic world of Google Tag Manager (GTM) with our comprehensive Essential Training. This course is meticulously designed for individuals aiming to streamline their website's data collection and management processes. GTM, being an indispensable tool for digital marketers, offers vast possibilities, and this training sheds light on each one of them, starting with the basics of account and container creation.

Learn the art of installing containers seamlessly, manipulating variables for customized data collection, and firing events using precise triggers. The course also delves deep into the realm of custom tags, enhancing your GTM expertise. By the end of this program, participants will be well-equipped with the knowledge and hands-on experience needed to efficiently use Google Tag Manager for their digital initiatives, making their online marketing strategies more data-driven and impactful.

Funding Options

For WSQ funding, please checkout the details at NICF Google Tag Manager Integration

Course Fee

$350.00 (GST-exclusive)
$381.50 (GST-inclusive)

Course Date

* Required Fields

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1 Get Started on Google Tag Manager

Overview of Google Tag Manager components and interface

Setup Google Analytics tag on WordPress sites

Topic 2 Setup Google Tag Manager Components

Setup user-defined variables and data layer

Setup custom dimensions and metrics

Setup event tracking in Google Tag Manager

Topic 3 Versioning and Best Practices

Propose changes through versioning

Best Practices for Google Tag Manager

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Job Roles

  • Digital Marketer
  • Web Developer
  • SEO Specialist
  • Analytics Manager
  • E-commerce Manager
  • Marketing Technology Specialist
  • UX/UI Designer
  • Conversion Rate Optimizer
  • Ad Campaign Manager
  • Content Strategist
  • Data Analyst
  • Website Manager
  • Online Advertising Specialist
  • Performance Marketing Specialist
  • Web Analytics Consultant

Trainers

Trainers

Elton Kuah

Elton Kuah in digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is a premier learning center for adults. Elton Kuah is a member of Matrade Malaysia, the government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, a signature program of Barack Obama under economic empowerment.  Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘ Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, a world-renowned professor of economics and Asian Number 1 motivator ‘ Miss Merry Riana’ and other reputable entrepreneurs.  He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Review

Customer Reviews (16)

Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 9/16/2019)
Might consider Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 9/16/2019)
Might consider Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 9/16/2019)
Good job. Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Extend the course to more than a day so that the class wouldn't be too rush and it will be easier to absorb. (Posted on 6/17/2019)
Might Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Give a prerequisite before the training session like:
Must have dummy website, Analytics and Facebook Manager accounts.

Elton is approachable, flexible and friendly. (Posted on 6/17/2019)

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