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Instructor-led Classroom Adult Training in Singapore - Modular Fast Track Skill-Based Trainings

Full Google AdWords Training

This 2 days Full Google Adwords course will show you how AdWords works, and knowing what your business and customers need. You'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.

Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience re-marketing and what ad extensions can do for you.

Whether you're running ads directly on Google, connecting to a local audience, or re-marketing to people who've already visited your site. Learn how to use advanced settings to find better keywords, optimize campaigns, identify trending topics, test landing pages, create dynamic ads, and much more.

Topics include:

  • Understanding Quality Score and the auction system
  • Setting realistic expectations for your AdWords campaigns
  • Creating an AdWords account
  • Researching keywords with the Keyword Planner tool
  • Setting campaign budgets and bidding
  • Writing great ad headlines and copy
  • Using ad groups
  • Creating and exporting reports
  • Measuring ROI
  • Setting up Google Analytics for conversion tracking
  • Optimizing ads
  • Adjusting bids
  • Creating a remarketing campaign
  • Using ad extensions
  • Using advanced settings in the Keyword Planner
  • Setting up conversions and campaign optimization
  • Using Google Trends
  • Setting up A/B testing on landing pages
  • Setting up target CPA bidding
  • Using AdWords dynamic ads
  • Adding sitelinks
  • Tracking and editing ads
  • Checking out opportunities
  • Reporting on ads
  • Scripting in AdWords

After your registered for the course, you can apply SSG grants below

Click here to apply SkillsFuture Credit for Individual

Click here to apply WSG Absentee Payroll for Company
Course Code: CRS-N-0034980

Course Booking

$498.00 (GST-exclusive)

Course Date

Course Time

* Required Fields

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Training Grant and Subsidy

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the SkillsFuture Credit course directory

Course Details

Day 1

Module 1: Introduction to Google AdWords

  • Google AdWords Account Structure
  • Ad Auction & Ranking Performance
  • Setup Google AdWords Account
  • Setup Billing & Payment
  • Grant User Account Access Levels
  • Setup Conversion Action

Module 2: Google AdWords Interface

  • Dashboard
  • Campaigns Overview Section
  • Opportunities Section
  • Reports Section
  • Change History
  • Campaign Groups
  • Shared Library

Module 3: Keyword Research

  • Search Intent
  • Match Types
  • Use of Google AdWords Keyword Planner

Module 4: Search Ads

  • Create Search Ad Campaigns
  • Create Search Ad Groups
  • Set Keyword Targeting
  • Create Search Ads
  • Setup Final URLs

Module 5: Ad Extensions

  • Sitelink Extension
  • Callout Extension
  • Structured Snippets Extension
  • Call Extension
  • Message Extension
  • Location Extension
  • Affiliate Location Extension
  • Price Extension
  • Review Extension
  • App Extension

Module 6: Dynamic Search Ads

  • Create Dynamic Search Ad Campaigns
  • Create Dynamic Search Ad Groups
  • Create Dynamic Search Ads
  • Setup Auto Target Settings
  • Setup Page Feed

Module 7: Display Ads

  • Create Display Ad Campaigns
  • Create Display Ad Groups
  • Display Ad Types
  • Setup Display Network Targeting

Day 2

Module 8: Remarketing with AdWords

  • Setup Remarketing in AdWords
  • Setup Remarketing with AdWords Remarketing Tag
  • Setup Remarketing with Google Analytics
  • Create Remarketing List
  • Setup Remarketing List for Search Ad Campaigns
  • Setup Remarketing List for Display Ad Campaigns

Module 9: Dynamic Remarketing List

  • Setup Dynamic Remarketing
  • Create Dynamic Display Ad Feed
  • Create Dynamic Display Ads

Module 10: Performance Monitoring

  • Search/Display Impression Share
  • Auction Insights
  • Search Terms Report

Module 11: Advanced Optimization

  • Ad Scheduling
  • Location Bid Adjustments
  • Device Bid Adjustments
  • Negative Keywords
  • Placement Exclusion

Module 12: Automated Bidding Strategies

  • Maximize Clicks
  • Target Search Page Location
  • Target Outranking Share
  • Target CPA
  • Enhanced cost-per-click (ECPC)
  • Target ROAS

Module 13: Shared Budget

  • Setup Shared Budget
  • Apply Shared Budget to Campaigns

Module 14: Tracking Template & Custom Parameters

  • Setup Tracking Template
  • Setup Custom Parameters

Module 15: Google AdWords Editor

  • • Download & Installation of Google AdWords Editor
  • • How to use Google AdWords Editor for faster & efficient in creating campaigns, ads & target keywords?

Who Should Attend

  • Digital Marketers
  • Business Owners
  • Web Administrators




Google Adwords TrainerRyan Kwa is an independent management consultant and trainer, specialising in the product management and digital marketing fields, with over 8 years of marketing experience. Ryan continues to seek greater knowledge and skills after he graduated from the Royal Melbourne Institute of Technology with a Bachelor in Business Marketing Degree. To ensure that he stays current to the emerging trends and continuously improve, he went on to pursue several professional accreditations such as the Certified Internet Marketer, Blackblot Product Management Professionals and WSQ Advanced Certificate in Training and Assessment (5th Version).

 Ryan started his career in the Marine and Offshore industry where he handled the industry’s first B2B e-commerce platform in S.E.A and led its’ subsidiary’s ISO team as Management Representative, achieving the ISO qualification in its 1st attempt. Equipped with a strong foundation of marketing methodologies and concepts, Ryan moved on to the Healthcare industry where he served as a Marketing Manager and led the marketing department to improve Click-through rate by 11.34%; Sales Conversion Rate by 8% and client subscription by 25% after a series of rebranding and revision of marketing strategies. He provides consultation, training and coaching in the strategic and operational aspects of management, product management, digital marketing, social media marketing, data analytics.”

Google Adwords TrainerBenjamin is an expert in rapidly growing businesses with digital marketing strategies. He has trained clients to produce multiple 5 figure profit from campaigns with digital marketing strategies. With his digital marketing firm, Benjamin has advised leaders and entrepreneurs with businesses that gross $200,000 - $800,000 on expanding and automating their businesses online.

Benjamin and his training team have done work with organizations like Hotel Jen, Defence Science and Technology Agency, National University of Singapore, Nayang Technological University, Propnex, Emicakes, and many more.

He has worked with multi award winning entrepreneurs and authors. His past work spans industries such as manufacturing, human resources, trading, insurance, property, e-commerce and many more.

He is a sought after trainer, digital marketer and entrepreneur.

He has trained thousands of entrepreneurs, leaders and students on digital marketing, entrepreneurship and rapid growth strategies. Using advanced marketing strategies, Benjamin has reached over tens of thousands of viewers for his clients. Benjamin has a Bachelor of Business Administration. He has completed the Advanced Certificate in Training and Assessment (ACTA) course under the Workforce Development Board(WDA).

Google Adwords TrainerIn digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.

Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.

Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.

He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Google Adwords TrainerSuren started building websites at age 13 and is a full stack digital marketer with extensive experience in Digital Analytics, SEO, SEM, Online Lead Generation, Growth Hacking, Conversion Rate Optimization and Social Media advertising. He has helped companies grow their online business by over 300%. He comes from an academic background of Marketing and Business Administration. He is interested in all things tech and helping organizations capitalize on the massive opportunities available in the digital sphere.

Google Adwords TrainerNagarajan Manjula is a Google certified, Data Driven Digital Marketing Manager (ASEAN & India) with more than 5 years hands on expertise in Digital Marketing for B2B, B2C & E-commerce. She as a proven track record in driving Sales through Quality lead generation, including , Slashing the campaign costs by 50% & doubling the leads generation for the current employer through CRO, Strategized development of Business Intelligence tool for Marketing Performance & Sales funnel reporting., Accelerated Business organically & consistently with Zero marketing cost through SEO & Growth Hacking in Shan Energy Pvt Ltd

Google Adwords TrainerWong Cheok Lup is a data driven & hands-on practitioner in digital marketing, who has acquired more than 10 years of expertise in web development, web analytics, enterprise level SEO, paid search, and performance marketing strategies & tactics. He has worked with established global firms -, Accenture Interactive, SAP, educational institutions - Singapore Management University (SMU), small-medium businesses (SMBs/SMEs), and start-ups.

Located in Singapore, he has worked with diverse stakeholders: digital product managers/owners, developers, UI designers, web analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, Australia, China, India & UK to implement scalable & cost-efficient solutions and drive incremental business growth successfully.

Google Adwords TrainerGavin is currently the Managing Partner of Disruptive Digital, a full-service digital agency based in Singapore offering creative, innovative & effective digital marketing campaigns that are driven by ROI.

He is a proven and certified digital marketing professional with over 8 years of experience in strategy consulting and/or marketing strategy across multiple industries. He has strong passion for and knowledge of technology, emerging media, and the Internet with specific interactive strategy experience.

His deep passion for entrepreneurship and online marketing had led to the inception of his first agency, Chris Cooper Group, in October 2008.

Google Adwords TrainerAidah Omar is a digital marketing consultant with a strong focus on lead generation. Since 2008, Aidah Omar has brought many of her client’s websites from obscurity to being ranked in Page One of Google’s Search Results. As a certified Google AdWords consultant she has generated over 50,000 warm leads in 12 various industries using the power of online marketing alone.

Google Adwords TrainerJolyn is a well diverse digital marketer raised in a digital media saturated world. She started as a career in the digital marketing field as a media apprentice at 19 years old. With more than 3 years of experience, she is well verse in Paid Advertising (Facebook, SEM, Analytics, Adobe Marketing). She is currently working at Adobe Systems Pte Ltd, managing accounts in Adobe's advertising platform, Adobe media optimizer.

She has help many local and international organisations use digital media to create delightful experiences across all touch-points, from design to content to advertising, creating a seamless offline-to-online experience. As a millennia herself, she constantly come up with new methods of operation in response to millennials’ distaste for advertising as well as their increased social-media use and thirst for new technology.

Google Adwords TrainerRachel is a well-diversified digital marketing professional with 3 years experience in the digital sphere. She is experienced in Paid Social (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Social Activations etc) & Paid Search (adwords search, display GDN, youtube and doubleclick).

Her regional experience stretches from Singapore to Hong Kong, Malaysia, Vietnam, Philippines, Korea, Taiwan, Thailand, India, Indonesia, Australia, UK, Germany and USA. Her clients are mainly Philips Medical, Levi's, Uniqlo, Fuji Xerox, Red Cross, Far East Hospitality, The Hour Glass, Sentosa Harbourfront Business Association, World Kitchen Asia, Parkway Cancer Centre, Asia Malls, Ginza Calla, Republic Polytechnic etc.

She strives for 100% digital and 200% human.

Google Adwords TrainerMyron Tay is a founding partner of Otaku Interactive, a 8 year old full-service digital agency with offices in Singapore and Taiwan with a proven track record in getting digital marketing/content initiatives off the ground for both MNCs and SMEs.

He is a hands-on practitioner of SEO, SEM, Online Lead Generation, Growth Hacking and Social Media Marketing, crafting digital solutions for companies including Aon Insurance, American Express, SwissBelhotel, Banyan Tree and Airmarket Express. Today, with an comprehensive network in Beijing, he is dedicated to bringing local companies into China;

Customer Reviews (10)

Will RecommendReview by Thomas
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Ben was awesome, very knowledgeable and easy to work with. (Posted on 5/13/2018)
Will RecommendReview by Lester
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Turn down the aircon (Posted on 2/9/2018)
Will RecommendReview by Diep Nguyen
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Maybe more visuals (Posted on 2/9/2018)
Will RecommendReview by Alicia
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 1/28/2018)
Might RecommendReview by Soo mui eng
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 1/12/2018)
disappointed on the courseReview by Yek Sin
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
First of all, the trainer that we've met was different from what they have stated on the website.

this trainer is not knowledgeable and inexperienced. Basically, he just read out the shideshow note (very fast), and about 2pm we already finish the modules of that day, then Q&A session until 5pm.

He googled to find answer/solution for us, and this makes him spend a lot of time on it.

i found this is not a hands-on course, he keeps showing us his existing campaigns, but never teach us how to do it step by step. when we have an issue to ask him, he will googled and after that will share with us the articles or blog, ask us to go back and try.
which is we already stuck at the beginning and can't proceed to next step.

At the first day, the classroom was not enough, so they have to borrow a room from an interior design company, i don't understand if there is insufficient classroom, why not cancel it but you guys still can carry on with only two students? don't you said the min class size to start up is 3pax?
(Posted on 9/11/2017)
Will RecommendReview by Bernadette Kuah
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nice to have more screenshots of how some of the display ads will look like (Posted on 7/14/2017)
Might RecommendReview by TOH XUHUA
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2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 7/14/2017)
Will recommendReview by Loo Peng Peng
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2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 4/25/2017)
Will RecommendReview by Lim Meng Ting
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 4/24/2017)

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