Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

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Certification

  • Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.

Complete Facebook Marketing & Advertising Training

Course Code: C526

What's This Course About

Dive deep into the world of Facebook Marketing and Advertising with our comprehensive training at Tertiary Courses. This course is designed to equip participants with a profound understanding of the diverse ad types offered by Facebook and how to effectively set up an advertising account. Gain insights into identifying and targeting primary audiences, selecting appropriate budgets, and writing compelling ads that boost page posts. Participants will explore the intricacies of creating and scheduling reports, managing ad campaigns and pages in bulk, and implementing strategies to improve ad performance consistently. This course elucidates Facebook's ad policies and the utilization of the Power Editor to manage ads effectively.

Become proficient in managing various ad campaigns, bulk uploading ad images, creating custom audiences, and duplicating ads. This course delves into the practical aspects of using conversion pixels, setting up roles and permissions in Facebook Business Manager, and effectively retargeting ads. The structured learning process enables participants to conduct A/B tests on Facebook ads meticulously, optimizing their ad strategies. Whether you are a novice or experienced marketer, this course offers extensive knowledge and practical skills in Facebook marketing and advertising, enabling you to enhance your advertising efforts and achieve measurable results in your marketing endeavors.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding Options

No funding is available for this course.

Course Fee

$600.00 (GST-exclusive)
$654.00 (GST-inclusive)

Course Date

Course Time

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Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1: Plan a Facebook Social Media Marketing Campaign

Overview of Facebook Social Media platform

Examples of Facebook Advertisements

Map Out Customer Journey Using Customer Personas Tools

Competitive and Audience Analysis Using Facebook Audience Insights

Develop a Facebook Social Marketing Plan

Topic 2: Create a Facebook Social Media Marketing Campaign

Market Penetration Potential of Facebook in the Local Context

Create Facebook Group or Facebook Page for Company/Brand

Optimize Facebook Page for Greater Discoverability

Create Ads on Facebook Ads Manager

Anatomy of Facebook Ads Campaign Structure (Campaign, Ad Set, Ad levels)

Audience, Budget, Scheduling and Placement Optimization

Copyright and Intellectual Property Considerations

Topic 3: Measure Facebook Social Media Marketing Performance

Create and Install Facebook Pixel to Collect Performance Data

Understand Key Social Media performance and Advertising ROI Metrics

Set up Custom and Automated Reporting

Retargeting Strategies and Dynamics Ads

Topic 4: Optimize Facebook Social Media Marketing Performance

Optimize Content and Ads based on Customer Behaviour

Tools for Social Media Scheduling

Compare Facebook Platform to other Social Media Platforms

Topic 5: Manage Facebook Social Media Community

Manage Consumer Reviews and User-Generated Content

Strategies to Grow, Sustain and Foster Advocacy in Social Media Communities

Establish Social Media Objectives

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Job Roles

  • Social Media Manager
  • Digital Marketing Specialist
  • Content Strategist
  • Brand Manager
  • Community Manager
  • Influencer Marketing Coordinator
  • E-commerce Marketing Specialist
  • Advertising Campaign Manager
  • Public Relations Specialist
  • Marketing Analyst
  • Event Promoter
  • Customer Engagement Specialist
  • Social Media Designer
  • Affiliate Marketer
  • Business Development Manager (online focus)

Trainers

Trainers

Kesston Tang: Kesston Tang started his an entrepreneur journey as Affiliate Marketing, currently he has been providing coaching and developing consultation to his Client’s, such as Online Presence Marketing/Management as a whole in managing their portfolios that helps his client’s in gross profits of ROI (150% - 200%). He has more than 2 decades of experiences in Supply Chain (Warehouse Management) and Information and Communications Technology (ICT) sector, thus he had implemented across many multiply MNC and government agencies of major multi-million dollars in project management that delivered results in the success of S$324.5 million projectization. Kesston Tang is ACTA certified and Professional Body accreditation endorsed certified in PMP, ITIL, CEH, CHFI, SOC Analyst (CSA), MCSA and TOGAF. As of now, concurrently doing his Doctor of Business Administration (DBA) programme and Master in Education (NTU). He had graduated with a Master of Business in Enterprise Resource Planning (VU) and Master Certificate on CIO (NUS), Graduate Certificate in Information Technology Management (NUS). He has conducted numerous National WSQ and NICF training in Singapore. Patrick Foo: Patrick Foo is a ACTA certified trainer. In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI]. Allen Wong: Allen Wong is a ACTA certified trainer. He is also a  seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales.&nbspAn AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation. Janice Ong:  Janice Ong is a ACTA certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader.  She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results. Armand Abdul Rahim: Armand Abdul Rahim is a ACTA certified trainer. Armand Rahim has more than 20 years ICT experience that spans across Asia Pacific region. His primary domain of expertise and experience is on Leadership & Management, Digital & Product Marketing and Project Management.Armand graduated with MSc in Marketing Management. He is currently serving as Adjunct Lecturer with DeepNovaSG and London School of Business Finance. He have gotten Masters in Marketing Management, Diploma in Adult & Continuing Education (DACE), Advanced Certification in Training & Development (ACTA), Post Graduate Diploma in Business Marketing, Diploma in Information Technology. Have 20+ years experience in InfoComm Technology and 10+ years in Product & Program Management.

Review

Customer Reviews (51)

Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Should provide updated course material (Posted on 10/31/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Ryan Kwa is a very knowledgeable about his subject and shares his experience very well. He is not content with just imparting knowledge, but also to seeks to ensure relevance to the participant's industry sector. (Posted on 6/30/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Trainer Ryan is very knowledgeable and a good teacher. His way of teaching is made easily understandable and I felt I benefitted a lot from this course. My experience on Facebook marketing has widen on the horizon and I strongly recommend people looking to do the same to look no further, just look for Ryan! (Posted on 5/30/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 5/8/2019)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 4/28/2019)

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