Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation. Janice Ong: Janice Ong is a ACTA certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader. She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results. Armand Abdul Rahim: Armand Abdul Rahim is a ACTA certified trainer. Armand Rahim has more than 20 years ICT experience that spans across Asia Pacific region. His primary domain of expertise and experience is on Leadership & Management, Digital & Product Marketing and Project Management.Armand graduated with MSc in Marketing Management. He is currently serving as Adjunct Lecturer with DeepNovaSG and London School of Business Finance. He have gotten Masters in Marketing Management, Diploma in Adult & Continuing Education (DACE), Advanced Certification in Training & Development (ACTA), Post Graduate Diploma in Business Marketing, Diploma in Information Technology. Have 20+ years experience in InfoComm Technology and 10+ years in Product & Program Management.
Course Details
Course Details
What You'll Learn
Topic 1: Plan a Facebook Social Media Marketing Campaign
Overview of Facebook Social Media platform
Examples of Facebook Advertisements
Map Out Customer Journey Using Customer Personas Tools
Competitive and Audience Analysis Using Facebook Audience Insights
Develop a Facebook Social Marketing Plan
Topic 2: Create a Facebook Social Media Marketing Campaign
Market Penetration Potential of Facebook in the Local Context
Create Facebook Group or Facebook Page for Company/Brand
Optimize Facebook Page for Greater Discoverability
Create Ads on Facebook Ads Manager
Anatomy of Facebook Ads Campaign Structure (Campaign, Ad Set, Ad levels)
Audience, Budget, Scheduling and Placement Optimization
Copyright and Intellectual Property Considerations
Topic 3: Measure Facebook Social Media Marketing Performance
Create and Install Facebook Pixel to Collect Performance Data
Understand Key Social Media performance and Advertising ROI Metrics
Set up Custom and Automated Reporting
Retargeting Strategies and Dynamics Ads
Topic 4: Optimize Facebook Social Media Marketing Performance
Optimize Content and Ads based on Customer Behaviour
Tools for Social Media Scheduling
Compare Facebook Platform to other Social Media Platforms
Topic 5: Manage Facebook Social Media Community
Manage Consumer Reviews and User-Generated Content
Strategies to Grow, Sustain and Foster Advocacy in Social Media Communities
Establish Social Media Objectives
Course Info
Promotion Code
Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 18-65 years old
Minimum Software/Hardware Requirement
Software:
TBD
Hardware: Window or Mac Laptops
Job Roles
Job Roles
- Social Media Manager
- Digital Marketing Specialist
- Content Strategist
- Brand Manager
- Community Manager
- Influencer Marketing Coordinator
- E-commerce Marketing Specialist
- Advertising Campaign Manager
- Public Relations Specialist
- Marketing Analyst
- Event Promoter
- Customer Engagement Specialist
- Social Media Designer
- Affiliate Marketer
- Business Development Manager (online focus)
Trainers
Trainers
Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation. Janice Ong: Janice Ong is a ACTA certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader. She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results. Armand Abdul Rahim: Armand Abdul Rahim is a ACTA certified trainer. Armand Rahim has more than 20 years ICT experience that spans across Asia Pacific region. His primary domain of expertise and experience is on Leadership & Management, Digital & Product Marketing and Project Management.Armand graduated with MSc in Marketing Management. He is currently serving as Adjunct Lecturer with DeepNovaSG and London School of Business Finance. He have gotten Masters in Marketing Management, Diploma in Adult & Continuing Education (DACE), Advanced Certification in Training & Development (ACTA), Post Graduate Diploma in Business Marketing, Diploma in Information Technology. Have 20+ years experience in InfoComm Technology and 10+ years in Product & Program Management.
Review
Customer Reviews (51)
- will recommend Review by Course Participant/Trainee
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PDF training materials sent via email prior to the course!1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Richard was an amazing instructor, gave us insights and tips that will definitely be of use in my job. He was also super engaging and helpful through the 2 full days! (Posted on 9/22/2020) - Highly recommended course Review by Course Participant/Trainee
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This 2 day course conducted by Richard Ng was highly engaging, interactive and offered me some industry insights. Would highly recommend this for either beginners or experienced marketers alike! (Posted on 9/22/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 9/21/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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Course materials (i.e. slides) can be more updated, to include current FB interface or function1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Mr Richard Ng is an excellent teacher, with a wealth of applied knowledge and experience, and that really helped me to accelerate and put the course's concepts and materials into actual practice. He even went the extra mile by tailoring the teachings to the profiles / objectives of his students, and answered our questions related to FB marketing in the context of the company each of us are working at. 2 days actually felt so short thanks to his engaging personality and additional tips/advice imparted to us. I am truly grateful to have Richard as my instructor! (Posted on 9/21/2020) - will recommend Review by Course Participant/Trainee
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Material content to be more updated. Notes are bit too small for some slides (Posted on 9/21/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
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