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Instructor-led Classroom Adult Training in Singapore - Modular Fast Track Skill-Based Trainings

Linkedin For Business Essential Training

Learn how to use LinkedIn to help accomplish your sales, branding, lead-gen, and recruiting goals. Also learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget.

Topics include:

  • Understanding company pages and profiles
  • Knowing and finding your audience
  • Using the Who's Viewed Your Profile and You Recently Visited tools
  • Tagging and sharing content
  • Creating a message campaign
  • Building a dynamic company page
  • Creating engaging updates
  • Marketing your LinkedIn page
  • Recruiting with LinkedIn
  • Understanding LinkedIn ad options
  • Budgeting strategies for Sponsored Updates
  • Targeting text ads
  • Targeting new audiences

After your registered for the course, you can apply SSG grants below

Click here to apply SkillsFuture Credit for Individual

Click here to apply WSG Absentee Payroll for Company
Course Code: CRS-N-0035390

Course Booking

$298.00 (GST-exclusive)

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Course Time

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Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Training Grant and Subsidy

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the SkillsFuture Credit course directory

Course Details

Module 1: Introduction to Social Media

Module 2: Overview of LinkedIn Platform

  • What is LinkedIn
  • Types of LinkedIn Membership
  • Introduction to new LinkedIn interface

Module 3: Define Target Audience Using Buyer Personas

Module 4: Creating an All Star Profile

  • Introduction to profile strength rating
  • Building an All Star Profile

Module 5: Increase Social Selling Index Score

  • Introduction to Social Selling Index
  • How to improve your Social Selling Index score

Module 6: How to build a power network for sales and recruitment

  • Boolean search operators and search syntax
  • LinkedIn Field Commands

Module 7: LinkedIn Company Page vs LinkedIn Group

  • Introduction to Company Page and Group
  • Creating LinkedIn Group
  • Creating LinkedIn Page
  • Measuring your LinkedIn activities

Module 8: LinkedIn Advertising

  • Creating LinkedIn Ad Campaign
  • LinkedIn Ad Reporting

Module 9: Recruitment with LinkedIn

Module 10: Master Content Marketing on LinkedIn

Module 11: Advanced LinkedIn Tips & Tricks

Who Should Attend

  • Marketers
  • Recruiters
  • Business Owners




Linkedin TrainerRyan is an independent management consultant and trainer, specialising in the product management and digital marketing fields, with over 8 years of marketing experience. Ryan continues to seek greater knowledge and skills after he graduated from the Royal Melbourne Institute of Technology with a Bachelor in Business Marketing Degree. To ensure that he stays current to the emerging trends and continuously improve, he went on to pursue several professional accreditations such as the Certified Internet Marketer, Blackblot Product Management Professionals and WSQ Advanced Certificate in Training and Assessment (5th Version).

 Ryan started his career in the Marine and Offshore industry where he handled the industry’s first B2B e-commerce platform in S.E.A and led its’ subsidiary’s ISO team as Management Representative, achieving the ISO qualification in its 1st attempt. Equipped with a strong foundation of marketing methodologies and concepts, Ryan moved on to the Healthcare industry where he served as a Marketing Manager and led the marketing department to improve Click-through rate by 11.34%; Sales Conversion Rate by 8% and client subscription by 25% after a series of rebranding and revision of marketing strategies. He provides consultation, training and coaching in the strategic and operational aspects of management, product management, digital marketing, social media marketing, data analytics.”

Linkedin TrainerAng How Siang is the Co-founder of Lead Ninja PTE LTD, a company that helps client generate B2B or B2C leads via linkedin or facebook. Having over 5years of experience in the Internet marketing world, Howsiang is extremely proficient and knowledgeable in almost all aspect of digital paid advertising. Being versatile in the digital marketing wrold has help him and his clients generate high 5 to 6 figures worth of revenues by using a wide array of marketing platforms and funnels. His clients comes from multiple different industries such as fitness, seminars, SaaS and etc... He has also trained more than 10 batches of students in the digital marketing space and has gotten raving reviews from them as well.

Linkedin TrainerGavin is currently the Managing Partner of Disruptive Digital, a full-service digital agency based in Singapore offering creative, innovative & effective digital marketing campaigns that are driven by ROI.

He is a proven and certified digital marketing professional with over 8 years of experience in strategy consulting and/or marketing strategy across multiple industries. He has strong passion for and knowledge of technology, emerging media, and the Internet with specific interactive strategy experience.

His deep passion for entrepreneurship and online marketing had led to the inception of his first agency, Chris Cooper Group, in October 2008.

Linkedin TrainerCheok Lup is a data driven & hands-on practitioner in digital marketing, who has acquired more than 10 years of expertise in web development, web analytics, enterprise level SEO, paid search, and performance marketing strategies & tactics. He has worked with established global firms -, Accenture Interactive, SAP, educational institutions - Singapore Management University (SMU), small-medium businesses (SMBs/SMEs), and start-ups.

Located in Singapore, he has worked with diverse stakeholders: digital product managers/owners, developers, UI designers, web analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, Australia, China, India & UK to implement scalable & cost-efficient solutions and drive incremental business growth successfully.

Customer Reviews (4)

Will RecommendReview by THAM SIOK SIAN
1. Do you find the course meet your expectation?
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3. How do you find the training environment
Nil (Posted on 3/20/2018)
Will RecommendReview by Peggy Wong
1. Do you find the course meet your expectation?
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3. How do you find the training environment
Nil (Posted on 3/13/2018)
Might RecommendReview by Shirley Ong
1. Do you find the course meet your expectation?
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3. How do you find the training environment
Nil (Posted on 1/8/2018)
Will RecommendReview by Maurice Baker
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
It was fine as it was. Fortunate enough to be able to ask business specific questions (Posted on 9/12/2017)

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